Brand Management

Definition
Wednesday, April 24, 2024

Brand management is a set of strategies and activities designed to develop, maintain and reinforce the perception, reputation and value of a brand among its target audience(s). This includes managing visual identity, brand positioning, communications and marketing, creating consistent brand experiences, monitoring online reputation, and analyzing and adapting to market trends to ensure long-term brand relevance and competitiveness. In short, brand management seeks to shape and nurture the relationship between a brand and its consumers in order to maximize its value and impact on the market.

To help you learn about the challenges of brand management, Crews offers a range of short training courses by business sector, covering the concepts of brand management and brand marketing in detail: 

Our latest news

Business
March 10, 2025

What is the role of a Community Manager in the hotel industry?

Read the article
Business
March 6, 2025

Key Account Manager: profession, missions and salary

Read the article
News
March 5, 2025

Digital trends in 2025

Read the article
📲 Contact us