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Bachelors 3rd year
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Short online courses
Destination Marketing Course

Destination Marketing Course

Destination Marketing Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,450 EXCL. TAX
Price per participant
Payment can be made in instalments
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Next webinar - Digital & Tourism 📆
I take part online
Next webinar - Masters / MBAs 📆
I take part online

The Destination Marketing course is designed to give you a broad understanding of the marketing challenges facing a tourist destination. From the creation of an offer and its positioning, to its promotion on all online/offline channels, you will discover all the strategies to adopt to enhance the value of a destination.

Next intake
Please contact us
Certification
Target audience
Tourism professionals
Accessibility
All profiles
Admission
Prerequisites
Tourism fundamentals
Further studies

📅 Next sessions

Jan. 21 to Jan. 23, 2025
Remote
Places available
Guaranteed session
March 11 to March 13, 2025
Remote
Places available
Guaranteed session
May 20 to May 22, 2025
Remote
Places available
Guaranteed session

Benefits of Destination Marketing training

  • 100% training in the challenges of the Tourism
  • A mix of theory and practice, using Destination Marketing tools
  • An expert trainer on destination marketing in tourism
  • Groups of up to 10 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Destination Marketing training objectives

  • Define the strategic fundamentals of destination marketing
  • Understanding the marketing levers for a tourist destination
  • Develop a strategy tailored to tourism needs based on your positioning
  • Plan marketing and digital actions consistent with strategy
The admission process
14 hours

Destination Marketing Course Curriculum

Destination marketing fundamentals
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing applied to tourism
  • The digital tourism ecosystem
  • BtoC / BtoB challenges
Creating content for a destination
  • Content strategy
  • Do's and don't
Optimizing your website for a specific destination
  • Customer journey and decision criteria
  • Update content, offers, events...
Online Booking Tools
  • Main features
  • Integration into the marketing ecosystem
Traffic acquisition and conversion for a destination
  • Acquisition tunnel for one destination
  • SEO for a destination
  • SEA for a destination
  • Social Ads for a destination
  • Social media and influence for a destination
  • E-reputation for a destination
  • Email marketing for a destination
  • Third-party marketing
Tracking, performance analysis and optimization
  • Destination-based traffic analysis
  • Optimization tools and resources
Loyalty management and databases
  • Databases
  • Adapting to the customer journey
Digitizing the tourism experience
  • Integrating technology into the customer journey
  • Technological innovations in tourism
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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions aimed at implementing a marketing strategy for a tourist destination.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can help finance Destination Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 29/10/2024

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
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Crews Education
Private Technical School
Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2024 Crews Education