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Bachelors 3rd year
Masters
MBA
Short online courses
Destination Marketing Course

Destination Marketing Course

Destination Marketing Course
14 hours
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,960€
Up to 5 payments, free of charge
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Next webinar - Digital & Tourism 📆
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Next webinar - Bachelors 📆
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Next webinar - Masters / MBAs 📆
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The Destination Marketing course is designed to give you a broad understanding of the marketing challenges facing a tourist destination. From the creation of an offer and its positioning, to its promotion on all online/offline channels, you will discover all the strategies to adopt to enhance the value of a destination.

Next intake
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Next session 📅
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Certification
Target audience
Tourism professionals
Accessibility
All profiles
Admission
Prerequisites
Tourism fundamentals
Further studies

Benefits of Destination Marketing training

  • 100% training in the challenges of the Tourism
  • A mix of theory and practice, using Destination Marketing tools
  • An expert trainer on destination marketing in tourism
  • Groups of up to 10 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Destination Marketing training objectives

  • Define the strategic fundamentals of destination marketing
  • Understanding the marketing levers for a tourist destination
  • Develop a strategy tailored to tourism needs based on your positioning
  • Plan marketing and digital actions consistent with strategy
The admission process
14 hours

Destination Marketing Course Curriculum

Destination marketing fundamentals
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing applied to tourism
  • The digital tourism ecosystem
  • BtoC / BtoB challenges
Creating content for a destination
  • Content strategy
  • Do's and don't
Optimizing your website for a specific destination
  • Customer journey and decision criteria
  • Update content, offers, events...
Online Booking Tools
  • Main features
  • Integration into the marketing ecosystem
Traffic acquisition and conversion for a destination
  • Acquisition tunnel for one destination
  • SEO for a destination
  • SEA for a destination
  • Social Ads for a destination
  • Social media and influence for a destination
  • E-reputation for a destination
  • Email marketing for a destination
  • Third-party marketing
Tracking, performance analysis and optimization
  • Destination-based traffic analysis
  • Optimization tools and resources
Loyalty management and databases
  • Databases
  • Adapting to the customer journey
Digitizing the tourism experience
  • Integrating technology into the customer journey
  • Technological innovations in tourism
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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions aimed at implementing a marketing strategy for a tourist destination.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can help finance Destination Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Information updatedon 06/05/2024

Further information

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Crews Education
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Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2024 Crews Education