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Bachelor Digital & Business

Marketing and communications manager

Bachelor Digital & Business
Bac+3
1 year
Inter / Intra
Initial / Part-time
French / English
Customized training ⚙️
On request
Group video training 💻
Price per participant
Payment can be made in instalments
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Online digital bachelor's degree on a sandwich course: a winning combination!

The Bachelor Digital & Business is designed to give you solid skills in the digital and marketing professions. This course will provide you with a mastery of the tools and methodologies essential to digital marketing.

Location 📍
By video, from any city!
Next intake
September 2025 / January 2026
Certification 🎓
Certificate issued
Recognized by the French government - Level 6*.
Accessibility
Bac+2
Admission 📝
Based on portfolio and oral presentation
Prerequisites
Further studies
Master Marketing & Management

*The Bachelor Digital & Business prepares students for the "Chargé de marketing & communication" title, certified at level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, awarded by Ascencia Business School.

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The advantages of the Bachelor Digital & Business

  • Live and distance learning
  • 30 digital and marketing professionals (average age 35)
  • State-approved qualification (RNCP level 6)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with current promotion (2024-2025)

Objectives of the Bachelor Digital & Business

  • Develop marketing strategy and design communication tools
  • Master the levers of digital marketing and draw up a marketing and communication action plan
  • Adopt project management methods and coordinate customer relations
  • Manage a marketing action plan in an international context

Admissions for the Bachelor Digital & Business

The course is aimed at students with 2 years' higher education (BTS, DUT, digital school, business school, school specializing in marketing), and at students wishing to develop their skills in the digital, marketing, communication and sales professions.

485 hours

The Bachelor Digital & Business program

The work-study schedule isone week in class, three weeks on the job.

The program is organized as follows:

  • 80% of content is focused on digital and e-commerce skills.‍
  • 20% of content is in project mode.
145h: Digital marketing & sector marketing
  • Strategic Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Advertising (SEA)
  • Analytics and CRO
  • CRM, retention and emailing
  • Social Media
  • Content strategy
  • Social Selling
  • 360° communication
  • Brand Positioning
  • Tourism Marketing & TravelTech
  • Luxury Marketing & LuxuryTech
  • Sports Marketing & SporTech
  • Hotel Marketing & HotelTech
  • Restaurant Marketing & FoodTech
130h: Design & Tech
  • Design Thinking
  • Creative and graphic culture
  • Adobe Suite (Lightroom, Photoshop, Illustrator, Première)
  • UX/UI Design
  • Web fundamentals 
  • Content Management Systems (CMS)
  • NoCode & Automation
35h: Product & Innovation
  • E-commerce project management
  • Agile Method
  • Customer Success Management
  • Methodologies
  • Artificial intelligence
8pm: Business & Entrepreneurship
  • Digital & Corporate Law
  • Becoming a freelancer
  • Corporate Social Responsibility
  • International approach
40h: Personal Development
  • Professional English applied to digital
  • Speaking 
  • Personal Branding
115h: Projects, seminars and coaching
  • 6 projects minimum: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, 360° project
  • Seminars: 2 seminars in In-person (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can take up positions in the digital and business professions in companies in all sectors, or continue their studies with a Master's degree.

  • E-commerce manager
  • Digital marketing manager
  • Marketing and communications manager
  • Digital marketing manager
  • Marketing and communications project manager
  • e-business project manager
  • Customer Success Manager
  • Traffic Manager
  • Community Manager

Financing Your Training

Initial tuition for the Bachelor Digital & Business 2025-2026 is €7,500. 

Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the €9,900 training fee is paid by the company and/or its OPCO.

Other information

Methods used
  • Theoretical face-to-face distance learning courses given by working professionals 
  • Projects for partner companies
  • Seminars in In-person
  • Participation in conferences and events
  • 30 expert speakers
Evaluation methods

Issuance of the title is conditional on validation of all skill blocks.
It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

This program is new for the year 2025-2026. Results will be updated in October 2026.

  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: 100%.
  • Exam presentation rate: 100%.
  • Continuation rate: 100%.
  • Professional integration rate: NA
  • Interruption rate during training: NA
  • Satisfaction rate at end of course: 100%.
  • Number of work-study students: 100%.
  • Number of partner companies: 150
  • Added value: digital and sector expertise.

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

‍Informationupdated on 07/04/2025

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