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Bachelor Digital Marketing

Marketing and communications manager

Bachelor Digital Marketing
Bac+3
1 year
Inter / Intra
Initial / Part-time
French / English
Customized training ⚙️
On request
Group video training 💻
Up to 5 payments, free of charge
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The Bachelor's degree in Digital Marketing is ideal for developing your skills in the digital and digital marketing professions, from acquisition to conversion and retention. The course will enable you to master all the tools and methodologies used in digital marketing.

Next intake
October 2024 / January 2025
Next session 📅
October 2024 / January 2025
Certification
Recognized by the French government - Level 6*.
Target audience
Students
Accessibility
Bac+2 or 120 ECTS credits
Admission
Based on portfolio and oral presentation
Prerequisites
Basic knowledge of digital or marketing
Further studies
Master

*By decision of France Compétences on July 19, 2023, the Bachelor Marketing Digital professional certification is registered with the Registre National de la Certification Professionnelle (RNCP) at Level 6 (Bac+3) under the title "Chargé de marketing et communication", file RNCP37786 and delivered by Ascencia Business School.

The advantages of the Digital Marketing Bachelor's degree

  • Live and distance learning, with 20 students per class
  • 30 digital and marketing professionals (average age 35)
  • State-approved qualification (RNCP level 7)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with current promotion (2023-2024)

Objectives of the Bachelor Digital Marketing

  • Develop marketing strategy and design communication tools
  • Master the levers of digital marketing and draw up a marketing and communication action plan
  • Adopt project management methods and coordinate customer relations
  • Manage a marketing action plan in an international context

Admissions for the Bachelor Digital Marketing

The course is aimed at students with 2 years' higher education (BTS, DUT, digital school, business school, specialized school) who want to develop their skills in digital and digital marketing professions.

525 hours

The Digital Marketing Bachelor program

The work-study schedule isone week in class, two weeks on the job.

The program is organized as follows:

  • 80% of content is focused on digital and digital marketing skills.‍
  • 20% of content is in project mode.
155h: Digital marketing and digital strategy
150h: Design & Tech
  • Design Thinking
  • Adobe Suite
  • UX/UI Design
  • Design and copywriting
  • Content strategy
  • Front-end development
  • NoCode
  • Databases and automation
40h: Product & Innovation
  • Web project management
  • Agile Method
  • Customer Success Management
  • Methodologies
25h: Business & Entrepreneurship
  • Digital, e-commerce and corporate law
  • Becoming a freelancer
  • Corporate Social Responsibility
  • International approach
40h: Personal Development
  • Professional English applied to digital marketing
  • Speaking
  • Technology, sector and international watch

115h: Projects, seminars and coaching
  • 6 projects: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, Real projects
  • Seminars: 2 seminars in In-person (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into digital marketing positions with companies in all sectors, or continue their studies with a Master's degree.

  • Traffic Manager
  • Digital marketing manager
  • Marketing and communications manager
  • SEO / SEA Manager
  • Digital marketing manager
  • Marketing and communications project manager
  • E-commerce project manager
  • E-commerce manager
  • Customer Success Manager
  • Community Manager

Financing Your Training

Initial tuition for the Bachelor Digital Marketing program in 2024-2025 is €9,500.
Training costs for apprenticeship or professionalization contracts are covered by OPCOs and companies.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionals 
  • Project management for partner companies, coaching by working professionals
  • Seminars in In-person
  • Participation in conferences and events
  • Suite of high-performance technological tools: Google Workspace for Education, Slack, Edusign...
  • Provision of software licenses
Evaluation methods

Issuance of the title is conditional on validation of all skill blocks.
It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Number of work-study students: 100%.
  • Satisfaction rate after 4 months of training: 96%.
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

‍Informationupdated on 06/08/2024

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