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Bachelor Digital Marketing

Marketing and communications manager

Bachelor Digital Marketing
Bac+3
1 year
Inter / Intra
Initial / Part-time
French / English
Customized training ⚙️
On request
Group video training 💻
Price per participant
Payment can be made in instalments
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The Bachelor's degree in Digital Marketing is ideal for developing your skills in the digital and digital marketing professions, from acquisition to conversion and retention. The course will enable you to master all the tools and methodologies used in digital marketing.

Next intake
September 2025 / January 2026
Certification
Certificate issued
Recognized by the French government - Level 6*.
Accessibility
Bac+2
Admission
Based on portfolio and oral presentation
Prerequisites
Further studies
Master

*The Bachelor Digital Marketing prepares students for the "Chargé de marketing & communication" title, certified at level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, awarded by Ascencia Business School.

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The advantages of the Digital Marketing Bachelor's degree

  • Live and distance learning
  • 30 digital and marketing professionals (average age 35)
  • State-approved qualification (RNCP level 6)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel

Objectives of the Bachelor Digital Marketing

  • Develop marketing strategy and design communication tools
  • Master the levers of digital marketing and draw up a marketing and communication action plan
  • Adopt project management methods and coordinate customer relations
  • Manage a marketing action plan in an international context

Admissions for the Bachelor Digital Marketing

The course is aimed at students with 2 years' higher education (BTS, DUT, digital school, business school, specialized school) who want to develop their skills in digital and digital marketing professions.

485 hours

The Digital Marketing Bachelor program

The work-study schedule isone week in class, two weeks on the job.

The program is organized as follows:

  • 80% of content is focused on digital and digital marketing skills.‍
  • 20% of content is in project mode.
145h: Digital marketing and digital strategy
130h: Design & Tech
  • Design Thinking
  • Adobe Suite
  • UX/UI Design
  • Design and copywriting
  • Content strategy
  • Front-end development
  • NoCode
  • Databases and automation
35h: Product & Innovation
8pm: Business & Entrepreneurship
  • Digital, e-commerce and corporate law
  • Becoming a freelancer
  • Corporate Social Responsibility
  • International approach
40h: Personal Development
  • Professional English applied to digital marketing
  • Speaking
  • Technology, sector and international watch

115h: Projects, seminars and coaching
  • 6 projects: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, Real projects
  • Seminars: 2 seminars in In-person (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into digital marketing positions with companies in all sectors, or continue their studies with a Master's degree.

  • Traffic Manager
  • Digital marketing manager
  • Marketing and communications manager
  • SEO / SEA Manager
  • Digital marketing manager
  • Marketing and communications project manager
  • E-commerce project manager
  • E-commerce manager
  • Customer Success Manager
  • Community Manager

Financing Your Training

Initial tuition for the Bachelor Digital Marketing 2025-2026 is €7,500. 

Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the €9,900 training fee is paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionals 
  • Project management for partner companies, coaching by working professionals
  • Seminars in In-person
  • Participation in conferences and events
  • Suite of high-performance technological tools: Google Workspace for Education, Slack, Edusign...
  • Provision of software licenses
Evaluation methods

Issuance of the title is conditional on validation of all skill blocks.
It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

This program is new for the year 2025-2026. Results will be updated in October 2026.

  • Number of alternates : NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

‍Informationupdated on 19/12/2024

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