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CRM & Training Luxury

CRM & Training Luxury

CRM & Training Luxury
1 day
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
840€ excl. VAT
Price per participant
Payment can be made in instalments
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The CRM & Luxury training course aims to provide a broad understanding of CRM issues in Luxury. Personalization, emails before, during and after your stay, loyalty, tools... you'll learn the fundamentals of good digital customer relationship management in the luxury sector.

Location 📍
Next intake
Please contact us
Certification 🎓
Certificate issued
"CRM & Luxury" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Luxury basics
Further studies

📅 Upcoming webinars

📅 Next sessions

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CRM & Luxury training benefits

  • 100% luxury training
  • A mix of theory and practice, using CRM tools
  • A trainer with expertise in luxury CRM
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

‍

CRM & Luxury training objectives

  • Understanding the specificities of CRM in the luxury sector
  • Optimizing customer relationship management for an ultra-personalized experience
  • Develop loyalty and exclusivity strategies adapted to the luxury sector
  • Mastering CRM tools and techniques for high-end service
The admission process
7

The CRM & Luxury

Introduction to CRM in the luxury goods industry
  • Defining CRM and its role in the luxury sector
  • The importance of customer relationship management for luxury brands
  • Specific CRM objectives in the luxury goods industry (loyalty, personalization, exclusivity)
Collection and management of high-end customer data
  • Data sources (purchases, exclusive events, in-store interactions, online data)
  • Creation of detailed customer profiles (demographic, behavioral, psychographic data)
  • Secure management of sensitive customer data in compliance with regulations (RGPD)
Personalization and luxury customer experience
  • Analysis of customer preferences
  • Creation of targeted campaigns
  • Use CRM tools to send personalized messages (email, SMS, notifications)
Customer loyalty and VIP programs
  • Exclusive loyalty programs for luxury customers.
  • Creation of VIP services (access to limited products, private events, dedicated services)
  • Strategies to keep customers engaged beyond the transaction stage.
Multichannel and omnichannel communication
  • Use a variety of channels (email, private messaging, high-end chatbots, etc.)
  • Consistent communication across channels (online, in-store, telephone)
  • The importance of active listening and personalized response
Performance analysis and KPIs in luxury CRM
  • Monitoring of key indicators (satisfaction, re-purchase rate, customer commitment)
  • Measuring the impact of CRM actions on loyalty and sales
  • Use data to adjust strategies and continuously improve the customer experience
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing CRM initiatives in the luxury goods sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training, there are many ways to finance CRM & Luxury training.
We invite you to consult the page below dedicated to financing methods.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 05/02/2025

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
- courses,
- apprenticeship course center.
Crews Education
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