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CRM & Hospitality Training

CRM & Hospitality Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Master CRM for your hotels!

The CRM & Hospitality training course aims to provide a broad understanding of CRM issues in the hotel industry. Personalization, emails before, during and after your stay, loyalty, tools... you'll learn the fundamentals of good digital customer relationship management in the hotel industry.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"CRM & Hospitality" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies
Satisfaction ⭐

📅 Upcoming events

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CRM & Hospitality Training
Customised training ⚙️
On request
Online training 💻
860€ excl. VAT
7 hours of training
Price per participant
Interested in this training program?
Apply
I'm interested
Download program

CRM & Hospitality training benefits

  • Training that is 100% applied to the challenges of the hotel industry
  • A mix of theory and practice, using CRM tools
  • A CRM expert trainer in theHospitality
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

‍

CRM & Hospitality training objectives

  • Understanding the role of CRM in hotel customer relationship management
  • Optimizing the customer experience through segmentation and personalization
  • Master CRM tools to improve customer loyalty and satisfaction
  • Developing an effective digital communications strategy
The admission process

Program of CRM & Hospitality course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

The Digital Customer Journey
  • Understanding the key stages in the hotel customer journey
  • The impact of digital on the customer experience before, during and after the stay
  • Best practices for smooth and efficient interaction management
    • Segmentation and Personalization
  • Definition and importance of customer segmentation
  • Use data to propose customized offers and services
  • Case studies: creating customized campaigns
    • The Different Ways to Communicate
  • E-mails, SMS, chatbots and social networks: how to use them properly?
  • Automation and communication scenarios
  • Strategies to improve customer engagement and loyalty
    • CRM tools in Hospitality
  • An overview of CRM solutions for the hospitality industry
  • CRM integration with other systems (PMS, channel manager, etc.)
  • Data analysis to optimize satisfaction and profitability
    • I'm interested

    Formats tailored to your needs

    1-Day Training Course
    7 hours
    Video
    Group of up to 5 people
    860€ excl. VAT
    Price per participant
    Short, intensive training 💪
    Funding: Direct, OPCO, France Travail

    📅 Next sessions

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    Upcoming dates available upon request 📩

    In-house training

    Masterclass
    1–2 hours
    5–100 people
    On request
    Thematic Conference
    : Customized Program
    Half-day
    3,5h
    5–100 people
    On request
    Workshop
    : Customized Program
    Days
    1 to 5 days
    On request

    Intensive Course Groups of up to 12 students
    Custom-made
    Up to 200 people
    On request
    100% Custom-Made
    Hybrid Courses

    Available options

    One-on-one coaching
    Replay recording
    E-learning
    Assessment of the current situation

    All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

    Feedback on the training

    Career opportunities and further studies

    Job opportunities and career paths

    On completion of the course, trainees will be able to apply for positions implementing CRM initiatives in the hospitality sector.

    They can also continue to train in other skills of the sector.

    They took part in this training

    Some of our partner companies

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    Financing Your Training

    As Crews is Qualiopi-certified for training courses, there are many ways to finance CRM & Hospitality training.
    We invite you to consult the page below dedicated to financing methods.

    Read more
    Read more

    Other informations

    Methods used
    • Training led by professionals in activity 
    • Varied and dynamic teaching methods 
    • Individual supervision by the Experience team
    Evaluation methods
    • End-of-course assessment via quiz or project report
    Results

    The first intake of trainees has not yet completed the course. Results will be updated at that time.

    • Satisfaction rate at end of training: NA
    • Individual progression rate: NA
    Accessibility & International
    Apply

    Information updated on March 23, 2026

    To go further

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    Crews is Qualiopi certified and is listed on DataDock.
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