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CRM & Hospitality Course

CRM & Hospitality Course

CRM & Hospitality Course
1 day
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
860€ excl. VAT
Price per participant
Payment can be made in instalments
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The CRM & Hospitality training course aims to provide a broad understanding of CRM issues in the hotel industry. Personalization, emails before, during and after your stay, loyalty, tools... you'll learn the fundamentals of good digital customer relationship management in the hotel industry.

Next intake
Please contact us
Certification
Certificate issued
"CRM & Hospitality" by Crews
Accessibility
All profiles
Admission
Prerequisites
Further studies

📅 Upcoming webinars

📅 Next sessions

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CRM & Hospitality training benefits

  • Training that is 100% applied to the challenges of the hotel industry
  • A mix of theory and practice, using CRM tools
  • A CRM expert trainer in theHospitality
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

‍

CRM & Hospitality training objectives

  • Understanding the role of CRM in hotel customer relationship management
  • Optimizing the customer experience through segmentation and personalization
  • Master CRM tools to improve customer loyalty and satisfaction
  • Developing an effective digital communications strategy
The admission process
7 hours

Program of CRM & Hospitality course

The Digital Customer Journey
  • Understanding the key stages in the hotel customer journey
  • The impact of digital on the customer experience before, during and after the stay
  • Best practices for smooth and efficient interaction management
    • Segmentation and Personalization
  • Definition and importance of customer segmentation
  • Use data to propose customized offers and services
  • Case studies: creating customized campaigns
    • The Different Ways to Communicate
  • E-mails, SMS, chatbots and social networks: how to use them properly?
  • Automation and communication scenarios
  • Strategies to improve customer engagement and loyalty
    • CRM tools in Hospitality
  • An overview of CRM solutions for the hospitality industry
  • CRM integration with other systems (PMS, channel manager, etc.)
  • Data analysis to optimize satisfaction and profitability
    • Apply
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    Career opportunities and further studies

    Job opportunities and career paths

    On completion of the course, trainees will be able to apply for positions implementing CRM initiatives in the hospitality sector.

    They can also continue training in other industry skills.

    Financing Your Training

    As Crews is Qualiopi-certified for training courses, there are many ways to finance CRM & Hospitality training.
    We invite you to consult the page below dedicated to financing methods.

    Read more
    Read more

    Other information

    Methods used
    • Training led by working professionals 
    • Varied and dynamic teaching methods
    • Individual supervision by the Experience team
    Evaluation methods
    • End-of-course assessment via quiz or project report
    Results

    The first intake of trainees has not yet completed the course. Results will be updated at that time.

    • Satisfaction rate at end of training: NA
    • Individual progression rate: NA
    • Interruption rate during training: NA
    Accessibility & International
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    ‍Informationupdated on 11/02/2025

    Further information

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    Crews is committed to a Quality approach, our educational project is based on 5 commitments.
    Crews is Qualiopi certified and is listed on DataDock.
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    Quality certification has been awarded for the following categories of action:
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