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CRM & Training Tourism

CRM & Training Tourism

CRM & Training Tourism
1 day
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
860€ excl. VAT
Price per participant
Payment can be made in instalments
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The CRM & Tourism training course aims to give you a broad understanding of CRM issues in tourism. Personalization, emails before, during and after your stay, loyalty, tools... you'll learn the fundamentals of good digital customer relationship management in tourism.

Location 📍
Next intake
Please contact us
Certification 🎓
Certificate issued
"CRM & Tourism" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies

📅 Upcoming webinars

📅 Next sessions

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CRM & Tourism training benefits

  • 100% training in the challenges of the Tourism
  • A mix of theory and practice, using CRM tools
  • A CRM expert trainer in the Tourism
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

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CRM & Tourism training objectives

  • Understanding the fundamentals of CRM as applied to tourism
  • Optimize customer relationship management
  • Develop loyalty and engagement strategies
  • Mastering CRM tools and their application
The admission process
7

The CRM & Tourism

Introduction to CRM
  • CRM definition and purpose
  • Benefits of CRM in the Tourism
  • CRM tools
Customer data collection and management
  • Data sources
  • Customer segmentation
  • Data storage and security
Personalized customer experience and automation
  • Analysis of customer preferences
  • Creation of targeted campaigns
  • Use CRM tools to send personalized messages (email, SMS, notifications)
Multi-channel communication
  • Customer relationship management through various channels (email, social networks, chatbot, etc.)
  • Creation of digital loyalty programs and personalized rewards
  • Post-travel re-engagement strategies
Performance analysis and CRM KPIs
  • Monitoring of key indicators (conversion rate, customer engagement, satisfaction)
  • CRM analysis tools to assess the effectiveness of marketing campaigns
  • Optimize CRM strategies based on customer reports and feedback
Tourism-specific CRM tools and trends
  • CRM for hotels, travel agencies and tour operators (reservations and relationship management)
  • Current trends (marketing automation, chatbots, and omnichannel CRM...)
  • Practical case studies to illustrate the effective use of CRM in the industry
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, trainees will be able to apply for positions implementing CRM actions applied to the tourism sector. They can also continue their training to broaden their range of skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance CRM & Tourism training.
We invite you to consult the page below dedicated to financing methods.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 05/02/2025

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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Crews Education
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2025 Crews Education