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GEO Training - Generative Engine Optimization

GEO Training - Generative Engine Optimization

GEO Training - Generative Engine Optimization
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1490 € EXCL. TAX
Price per participant
Payment can be made in instalments
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The emergence of generative artificial intelligence engines is transforming SEO strategies. Generative Engine Optimization (GEO), also known as Large Language Model Optimization (LLMO), aims to optimize content visibility in the responses provided by these AIs, such as Google SGE, ChatGPT and Perplexity AI. This two-day course provides an in-depth understanding of GEO/LLMO and techniques for effectively adapting your content to these new technologies.

Next intake
Please contact us
Certification
Certificate issued
"Generative Engine Optimization specialization by Crews
Accessibility
All profiles
Admission
Prerequisites
Digital fundamentals
Further studies

📅 Upcoming webinars

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GEO training benefits

  • Practical approach with case studies
  • Intensive two-day training for a complete acquisition of skills
  • Update on the latest trends in generative AI and SEO
  • A GEO expert trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

GEO training objectives

  • Understanding GEO and LLMO principles and their impact on SEO
  • Optimize content to improve visibility in AI-generated responses
  • Mastering tools and strategies adapted to AI engines
  • Anticipating changes in SEO in the age of generative AI
The admission process
14 hours

GEO training program

Introduction to GEO and LLMO
  • Definition and distinction between GEO (Generative Engine Optimization), LLMO (Large Language Model Optimization) and SEO (Search Engine Optimization)
  • How generative AI engines work
  • GEO and LLMO challenges for content strategies
Optimizing content for generative AI
  • Structuring and prioritizing information
  • Copywriting adapted to AI algorithms
  • Use of semantic entities and structured data
Advanced GEO and LLMO strategies
  • Adapting to conversational queries
  • Impact of user engagement on visibility
  • Integrating context and personalization into generated responses
Tools and techniques for GEO and LLMO
  • GEO and LLMO performance monitoring and analysis tools
  • Automation and optimization of AI-generated content
  • Comparison between classic SEO, GEO and LLMO: synergies and differences
Trends and outlook for GEO and LLMO
  • Evolution of SEO towards GEO and LLMO and implications for digital marketing
  • Adapting content strategies to new AI engines
  • Future innovations in GEO and LLMO
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, participants will be able to take up positions such as GEO/LLMO SEO consultant, AI engine content manager, AI-focused digital marketing specialist.

They will also be able to deepen their skills in artificial intelligence applied to marketing and in content strategy to improve online visibility and engagement.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can help finance GEO (Generative Engine Optimization) training.
We invite you to consult the page dedicated to financing methods below.

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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • ‍Accessibilityfor international audiences, contact us: international@crews-education.com
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‍Informationupdated on 13/02/2025

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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