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SEO Training

SEO Training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,380 EXCLUDING VAT
Price per participant
Payment can be made in instalments
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The Natural Search Engine Optimization (SEO) training course is designed to introduce you to the essential strategies for optimizing the visibility of your online business. Understanding search engines, defining the pillars of SEO, keyword selection, technical optimization, content creation... you'll learn how to develop a high-performance strategy adapted to the challenges of digital marketing and e-business.

Next intake
Please contact us
Certification
Certificate issued
"SEO Specialization by Crews
Target audience
Professionals
Accessibility
All profiles
Admission
Prerequisites
Further studies

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The benefits of SEO training

  • A mix of theory and practice, using SEO tools
  • An expert SEO trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

SEO training objectives

  • Understand the fundamentals of Search Engine Optimization (SEO)
  • Identify your strategic role in a digital marketing strategy
  • Optimizing a website to improve search engine visibility
  • Use SEO analysis tools to identify opportunities and areas for improvement
  • Track and analyze SEO performance using relevant KPIs
14 hours

SEO training program

SEO fundamentals and audit
  • How search engines work
  • The role of keywords
  • The challenges of SEO
  • The pillars of SEO: Technique, Content, Authority (links)
  • Website audit
SEO-friendly content
  • Content strategy
  • Using keywords
  • On-page optimization techniques
Technical optimization and netlinking strategy
  • SEO techniques 
  • Netlinking strategy
  • Technical diagnosis 
  • Drawing up a netlinking plan
Performance monitoring and advanced SEO strategies
  • Analysis of SEO KPIs: click-through rate, conversion rate, SERPs positions
  • Google Analytics, Google Search Console, SEMrush
  • SEO dashboard 
  • Strategic adjustments

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing SEO strategies for their companies. They can also continue their training to broaden their range of skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance SEO training.

We invite you to visit the financing page below.

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

Information updated on 26/11/2024

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