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SEA / Google Ads training

SEA / Google Ads training
2 days
Inter / Intra
In-person / Online
French / English
Customized training โš™๏ธ
On request
Group video training ๐Ÿ’ป
1,380 EXCLUDING VAT
Price per participant
Payment can be made in instalments
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The Google Ads / SEA training course is designed to introduce you to an essential advertising strategy for increasing your company's online visibility. Understanding the fundamentals of SEA, discovering the mechanisms of Google Ads, creating and optimizing campaigns... you'll learn how to develop effective strategies and maximize the impact of your advertising investments in a framework that complements SEO.

Next intake
Please contact us
Certification
Certificate issued
"SEA / Google Ads Specialization" by Crews
Target audience
Professionals
Accessibility
All profiles
Admission
Prerequisites
Further studies

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SEA training benefits

  • A mix of theory and practice, using Google Ads
  • An expert ATS trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Google Ads training objectives

  • Understand the fundamentals of search engine advertisingย 
  • Identify the strategic impact of SEA on digital marketing
  • Design high-performance Google Ads campaigns tailored to specific marketing objectives
  • Optimize campaigns to maximize return on investment (ROI) using key indicators and tracking tools
  • Analyze results and adjust campaigns for continuous improvement
14 hours

Search Engine Advertising (SEA) training program

Introduction to SEA
  • The fundamentals of ATS
  • The role of SEA in a marketing strategy
  • Initial settings
Google Ads
  • Introducing Google Ads: interface and features
  • Getting to grips with the tool
  • Setting up a campaign tailored to your objectives
Writing Google Ads
  • Ad structure (titles, descriptions, extensions)
  • Persuasive writing techniques
  • Compliance with best practices
  • Content optimization
  • Content targeting methods
ATS performance monitoring
  • Essential KPIs for measuring campaign performance
  • Analysis of key metrics
  • Adjusting bids and ads
  • Keyword and budget optimization
Advanced strategies and complementary ATS tools
  • Strategies to boost ROI
  • Remarketing
  • Dynamic campaign creation
  • Integration with Google Analytics

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be eligible for positions involving the implementation of Google Ads campaigns. They can also continue their training to broaden their range of skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance Google Ads training.

We invite you to visit the financing page below.

Other information

Methods used
  • Training led by working professionalsย 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

Information updated on 26/11/2024

Further information

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2 days
In-person / Online

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