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Bachelors 3rd year
Masters
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Short online courses
Digital marketing & Hospitality Course

Digital marketing & Hospitality Course

Digital marketing & Hospitality Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1 480 € EXCL. TAX
Price per participant
Payment can be made in instalments
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The Digital Marketing & Hospitality training course aims to provide a broad understanding of the levers of digital marketing for hosting. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how the main digital marketing tools work, and how to define the most effective digital actions based on business opportunities.

Next intake
Please contact us
Certification
Target audience
Hospitality professionals
Accessibility
All profiles
Admission
Prerequisites
Hospitality fundamentals
Further studies

📅 Next sessions

Jan. 21 to Jan. 23, 2025
Remote
Places available
Guaranteed session
March 11 to March 13, 2025
Remote
Places available
Guaranteed session
May 20 to May 22, 2025
Remote
Places available
Guaranteed session

Benefits of the Digital Marketing & Marketing course Hospitality

  • Training that is 100% applied to the challenges of the hotel industry
  • A mix of theory and practice, using digital marketing tools
  • An expert trainer in digital marketing for the hotel industry
  • Groups of up to 10 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Marketing & Hospitality

  • Identify the specificities of digital marketing applied to the hotel industry
  • Understand the levers of digital marketing for hotel and accommodation management
  • Developing a strategy tailored to the needs of the lodging industry
  • Implement digital marketing actions consistent with strategy
The admission process
14 hours

The program for the Digital Marketing & Hospitality

Digital marketing fundamentals applied to the hotel industry
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy applied to the hotel industry
  • The hotel industry's digital marketing ecosystem
  • Acquisition tunnel in the hotel industry
Website management for a hotel
  • Customer journey and decision criteria
  • Update content, offers, events...
  • Booking engine
SEO for a hotel
  • Semantic analysis, lexical fields and keywords
  • The 4 pillars of SEO applied to the hotel industry
SEA for a hotel
  • Restoration strategies
  • Ad optimization
Social Ads for hotels
  • Channels and special features
  • Segmentation criteria applied to the hotel industry
  • Ad optimization
Social media and influence for a hotel
  • Content creation, do's and don'ts
  • Influence marketing in the hotel industry
E-reputation in the hotel industry
  • Collection strategy and monitoring
  • E-reputation tools
  • Replying to and managing notices
CRM & Email marketing for a hotel
  • Hotel databases
  • Adapting to the customer journey
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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital marketing initiatives in the hospitality sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi certified for training activities, there are many ways to finance digital marketing training & Hospitality.

We invite you to visit the financing page below.

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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 29/10/2024

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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Crews Education
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2024 Crews Education