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Bachelors 3rd year
Masters
MBA
Short online courses
Digital marketing course

Digital marketing course

Digital marketing course
14 hours
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,960€
Up to 5 payments, free of charge
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The Digital Marketing course aims to give you a broad understanding of the levers of digital marketing. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how the main digital marketing tools work, and how to define the most effective digital actions based on business opportunities.

Next intake
September 10, 2024
Next session 📅
September 10, 2024
Certification
Target audience
All professionals
Accessibility
All profiles
Admission
Prerequisites
Digital fundamentals
Further studies

Benefits of digital marketing training

  • 100% training to meet the challenges of the main business lines
  • A mix of theory and practice, using digital marketing tools
  • An expert digital marketing trainer
  • Groups of up to 10 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Digital marketing training objectives

  • Identify the specifics of digital marketing
  • Understanding the levers of digital marketing
  • Develop a strategy tailored to the needs of the main business lines
  • Implement digital marketing actions consistent with strategy
The admission process
14 hours

Digital marketing training program

Digital marketing fundamentals
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital Strategy
  • The digital marketing ecosystem
  • Acquisition tunnel
Website management
  • Customer journey and decision criteria
  • Update content, offers, events...
  • Conversion tunnel
SEO
  • Semantic analysis, lexical fields and keywords
  • The 4 pillars of SEO
SEA
  • Strategies for the main business lines
  • Ad optimization
Social Ads
  • Channels and special features
  • Segmentation criteria
  • Ad optimization
Social media and influence
  • Content creation, do's and don'ts
  • Influence marketing
E-reputation
  • Collection strategy and monitoring
  • E-reputation tools
  • Replying to and managing notices
CRM & Email marketing
  • Databases
  • Adapting to the customer journey
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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital marketing actions in the main business lines.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance your digital marketing training.

We invite you to visit the financing page below.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Information updatedon 17/05/2024

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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Crews Education
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Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
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