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Bachelors 3rd year
Masters
MBA
Short online courses
Digital marketing course for restaurants and bars

Digital marketing course for restaurants and bars

Digital marketing course for restaurants and bars
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1 480 € EXCL. TAX
Price per participant
Payment can be made in instalments
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The Digital Marketing for Restaurants and Bars course aims to give you a broad understanding of the levers of digital marketing for a restaurant or bar. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how the main digital marketing tools work, and how to define the most effective digital actions based on business opportunities.

Next intake
Please contact us
Certification
Target audience
Catering professionals
Accessibility
All profiles
Admission
Prerequisites
Restaurant basics
Further studies

📅 Next sessions

Jan. 21 to Jan. 23, 2025
Remote
Places available
Guaranteed session
March 11 to March 13, 2025
Remote
Places available
Guaranteed session
May 20 to May 22, 2025
Remote
Places available
Guaranteed session

The benefits of digital marketing training for restaurants and bars

  • 100% training in restaurant and bar issues
  • A mix of theory and practice, with presentation of the tools
  • An expert trainer on digital marketing in the restaurant industry
  • Groups of up to 10 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Marketing for Restaurants and Bars course

  • Identify the specifics of digital marketing applied to the foodservice industry
  • Understand the levers of digital marketing for running a restaurant or bar
  • Develop a strategy tailored to the needs of each outlet 
  • Implement digital marketing actions consistent with strategy
The admission process
14 hours

Digital marketing training program for restaurants and bars

Digital marketing fundamentals applied to the foodservice industry
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy applied to foodservice
  • The restaurant industry's digital marketing ecosystem
  • Acquisition tunnel in the foodservice sector
Website management for a restaurant
  • Customer journey and decision criteria
  • Update content, offers, events...
  • Booking engine
SEO for a restaurant
  • Semantic analysis, lexical fields and keywords
  • The 4 pillars of SEO applied to restaurants
ATS for a restaurant
  • Restoration strategies
  • Ad optimization
Social Ads for restaurants
  • Segmentation criteria applied to foodservice
  • Ad optimization
Social media and influence for a restaurant
  • Content creation, do's and don'ts
  • Influence marketing in the foodservice industry
E-reputation in the restaurant industry
  • Collection strategy and monitoring
  • E-reputation tools
  • Replying to and managing notices
CRM & Email marketing for a restaurant
  • Databases in restoration
  • Adapting to the customer journey
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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital marketing initiatives in the foodservice sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training activities, there are many ways to finance digital marketing training for restaurants and bars.

We invite you to visit the financing page below.

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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 29/10/2024

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Crews Education
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2024 Crews Education