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Digital strategy training for restaurants

Digital strategy training for restaurants

Digital strategy training for restaurants
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,490 EXCL. TAX
Price per participant
Payment can be made in instalments
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The Digital Strategy for Restaurants and Bars course aims to give a broad understanding of the digital challenges facing a player in the foodservice industry. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how to define the most effective digital actions for restaurants and bars.

Next intake
Please contact us
Certification
Certificate issued
"Specialization in Digital Strategy for Restaurants" by Crews
Accessibility
All profiles
Admission
Prerequisites
Restaurant basics
Further studies

📅 Upcoming webinars

📅 Next sessions

January 14, 2025
Remote
Places available
Guaranteed session
January 14, 2025
Remote
Places available
Guaranteed session
January 14, 2025
Remote
Places available
Guaranteed session
January 14, 2025
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Places available
Guaranteed session
Jan. 14 to Jan. 16, 2025
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Guaranteed session
Jan. 14 to Jan. 16, 2025
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Guaranteed session
Jan. 14 to Jan. 16, 2025
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Guaranteed session
January 14, 2025
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January 16, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Feb. 4 to Feb. 6, 2025
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Feb. 4 to Feb. 6, 2025
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Feb. 4 to Feb. 6, 2025
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Feb. 4 to Feb. 6, 2025
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February 4, 2025
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February 13, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 6, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 24 to March 28, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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May 6 to May 8, 2025
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May 6 to May 8, 2025
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May 6 to May 8, 2025
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May 6 to May 8, 2025
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May 20 to May 22, 2025
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May 20, 2025
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May 20, 2025
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May 20, 2025
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May 20, 2025
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May 20 to May 22, 2025
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May 20 to May 22, 2025
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May 20 to May 22, 2025
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May 20, 2025
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May 22, 2025
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May 22, 2025
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May 27 to May 29, 2025
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May 27 to May 29, 2025
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May 27 to May 29, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 19, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Places available
Guaranteed session
Sep. 9 to Sep. 11, 2025
Remote
Places available
Guaranteed session
Sep. 9 to Sep. 11, 2025
Remote
Places available
Guaranteed session
Sep. 9 to Sep. 11, 2025
Remote
Places available
Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
September 23, 2025
Remote
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September 23, 2025
Remote
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Guaranteed session
Sep. 23 to Sep. 25, 2025
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Guaranteed session
September 23, 2025
Remote
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Guaranteed session
September 23, 2025
Remote
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Guaranteed session
Sep. 23 to Sep. 25, 2025
Remote
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Guaranteed session
Sep. 23 to Sep. 25, 2025
Remote
Places available
Guaranteed session
Sep. 23 to Sep. 25, 2025
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Guaranteed session
September 23, 2025
Remote
Places available
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September 25, 2025
Remote
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October 7, 2025
Remote
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Guaranteed session
Oct. 14 to Oct. 16, 2025
Remote
Places available
Guaranteed session
Oct. 14 to Oct. 16, 2025
Remote
Places available
Guaranteed session
Oct. 14 to Oct. 16, 2025
Remote
Places available
Guaranteed session
Oct. 14 to Oct. 16, 2025
Remote
Places available
Guaranteed session
Oct. 14 to Oct. 16, 2025
Remote
Places available
Guaranteed session
Please contact us for the next dates️ or a customized training 📩
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Benefits of the Digital strategy for restaurants course

  • 100% training in the challenges of the restaurant business
  • A mix of theory and practice, with the use of tools
  • A trainer with expertise in digital strategy for restaurants and bars
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital strategy for restaurants course

  • Defining the strategic fundamentals of digital catering
  • Understanding the levers of digital marketing for a restaurant or bar
  • Develop a strategy tailored to tourism needs based on your positioning
  • Plan digital marketing actions in line with strategy
The admission process
14 hours

Digital strategy for restaurants training program

Digital fundamentals applied to foodservice
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing for restaurants and bars
  • The digital restaurant ecosystem
  • BtoC / BtoB challenges
Content creation in catering
  • Content strategy
  • Do's and don't
Restaurant website optimization
  • Customer journey and decision criteria
  • Update content, offers, events...
Online Booking Tools
  • Main features
  • Integration into the marketing ecosystem
Traffic acquisition and conversion for a restaurant
  • Acquisition tunnel in the foodservice sector
  • SEO for a restaurant operator
  • SEA for a restaurant operator
  • Social Ads for a food service company
  • Social media and influence for a foodservice player
  • E-reputation in the restaurant industry
  • Email marketing for a restaurant operator
  • Third-party marketing
Tracking, performance analysis and optimization
  • Traffic analysis for restaurants and bars
  • Optimization tools and resources
Loyalty management and databases
  • Databases
  • Adapting to the customer journey
Digitizing the restaurant experience
  • Integrating technology into the customer journey
  • Technological innovations in foodservice
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions aimed at implementing digital strategies in the foodservice sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for its training programs, there are a number of ways in which you can finance your Digital Strategy for Restaurants training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 09/12/2024

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
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Quality certification has been awarded for the following categories of action:
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Crews Education
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