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Social networking training for restaurants

Social networking training for restaurants
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,490 EXCL. TAX
Price per participant
Payment can be made in instalments
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Social Media training for restaurants aims to provide in-depth knowledge of social networks (Facebook, Instagram, TikTok, LinkedIn) and their use in the restaurant business. This includes knowledge of advertising platforms and third-party platforms. You'll also learn the fundamentals of influencer marketing as applied to restaurants.

Next intake
Please contact us
Certification
Certificate issued
"Social networking specialization for restaurants" by Crews
Accessibility
All profiles
Admission
Prerequisites
Restaurant basics
Further studies

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Plus points of the Social networking for restaurants course

  • 100% training tailored to restaurant needs
  • A mix of theory and practice, using social networking tools
  • An expert trainer on social networking in the restaurant business
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Social Networking for Restaurants course

  • Understanding professional social networks and their specific features
  • Develop a Social Media strategy tailored to restaurant needs
  • Create content and draw up an editorial plan in line with strategy
  • Master the fundamentals of influencer marketing in the foodservice industry
14 hours

Social Media training program for restaurants

Overview of Social Networks
  • Target audiences
  • Formats, content types and trends
  • How Algorithms Work
  • Identifying foodservice uses for each platform
Social Media strategy for restaurants
  • Positioning 
  • Different strategies: awareness, acquisition, retention
  • Timing of publications
Creating content for a restaurant
  • Content strategy
  • Do's and don't
Editorial planning
  • Organization and processes
  • Publishing tools
Community Management
  • Leading a community 
  • Community manager tools
Paid advertising / Social Ads for tourism
  • Segmentation criteria for restaurants
  • Ad optimization
Social Media KPIs
  • Choice of metrics
  • Reporting tools
Influence marketing in the foodservice industry
  • Types of restaurant collaborations
  • Choosing the right influencers

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, trainees will be able to apply for positions involving the implementation of social networking initiatives in the foodservice sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which restaurants can finance their social networking training.
We invite you to consult the page dedicated to financing methods below.

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

‍Informationupdated on 04/12/2024

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