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Bachelor Digital & Tourism

Bachelor Digital & Tourism

Marketing and communications manager

Bachelor Digital & Tourism
Bac+3
1 year
Inter / Intra
Initial / Part-time
French / English
Customized training ⚙️
On request
Group video training 💻
Price per participant
Payment can be made in instalments
Interested in this course?
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Bachelor Tourism distance learning and work-study: the perfect combo!

The Bachelor Digital & Tourism (BDT) is ideal for developing your skills in marketing, digital and communications, and applying them to tourism. This Bachelor's degree in Tourism, on either an initial or sandwich course, will enable you to master all the tools and methodologies used in e-tourism, so that you can implement digital solutions in this sector.

Location 📍
By video, from any city!
Next intake
September 2025 / January 2026
Certification 🎓
Certificate issued
Recognized by the French government - Level 6*.
Accessibility
Bac+2
Admission 📝
Based on portfolio and oral presentation
Prerequisites
Further studies
Master Marketing & Management - Tourism

*The Bachelor Digital & Tourism prepares students for the "Chargé de marketing & communication" title, certified at level 6, NSF codes 312 and 320, registered with the RNCP on 19/07/2023, awarded by Ascencia Business School.

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The advantages of the Bachelor Tourism

  • The Bachelor Tourism is available as a sandwich course
  • A course focusing on marketing and digital in tourism
  • Live and distance learning
  • 30 digital, marketing and tourism professionals (average age 36)
  • State-approved qualification (RNCP level 6)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with current promotion (2024-2025)

Objectives of the Bachelor Digital & Tourism

  • Develop marketing strategies and design communication tools for the tourism industry
  • Master the levers of digital marketing and draw up a marketing and communication action plan for the tourism sector.
  • Adopt project management methods and coordinate customer relations in the tourism industry
  • Manage a tourism marketing action plan in an international context

Admissions for the Bachelor Tourism

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Accessible from a Bac+2 level (BTS, DUT, digital school, business school, school specializing in tourism), the course is aimed at students wishing to develop their skills in digital and marketing professions, applied in the tourism sector.

The admission process
485 hours

The Bachelor Digital & Tourism

The work-study schedule for the Bachelor Tourism program isone week in class, three weeks on the job.

The program is organized as follows:

  • 80% of content is focused on marketing, digital and tourism skills.
  • 20% of the time is spent on projects.
  • Almost all courses and projects are designed to develop the dual skills of Digital & Tourism.
145h : Tourism, e-tourism and tourism marketing
  • Tourism trends
  • Technology and sector watch in tourism
  • Technological tools in tourism
  • Tourism marketing strategy
  • Satisfaction and e-reputation
  • Customer Journey
  • Destination Marketing
  • Revenue Management
  • Events
  • Content strategy in tourism
  • Social Media applied to tourism
  • Analytics
  • SEO applied to tourism
  • SEA applied to tourism
  • CRM, retention and emailing
  • 360° communication
  • Brand Management
130h: Design & Tech
  • Design Thinking
  • Creative and graphic culture
  • Adobe Suite (Lightroom, Photoshop, Illustrator, Première)
  • UX/UI Design
  • Web fundamentals
  • Content Management Systems (CMS)
  • NoCode and automation
35h: Product & Innovation
  • Project management
  • Agile Method
  • Customer Success Management
  • Methodologies
  • Artificial intelligence
8pm: Business & Entrepreneurship in tourism
  • Digital & corporate law in tourism
  • Becoming a freelancer
  • Social responsibility of tourism companies
  • International approach
40h: Personal Development
  • Professional English applied to digital and tourism
  • Public speaking
  • Personal Branding
115h: Projects, seminars and coaching
  • 6 projects minimum: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, 360° project
  • Seminars: 2 seminars in In-person (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can join tourism companies or continue their studies with a Master in Digital & Tourism (or any other sector-specific specialization).

  • Digital marketing manager
  • Marketing and communications manager
  • Digital marketing manager
  • e-tourism project manager
  • Marketing and communications project manager
  • Web project manager
  • Tourism innovation manager
  • Customer Success Manager
  • Tourism Product Manager
  • Digital Territory Coordinator
  • Traffic Manager
  • Community Manager

Financing Your Training

Initial tuition for the Bachelor Digital & Tourism 2025-2026 is €7,500. 

Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the €9,900 training fee is paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Read more
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Other information

Methods used
  • Theoretical face-to-face distance learning courses given by working professionals 
  • Projects for partner companies
  • Seminars in In-person
  • Participation in conferences and events
  • 30 expert speakers
Evaluation methods

Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results
  • Number of work-study students: 75%.
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: 100%.
  • Exam presentation rate: 100%.
  • Continuation of studies: NA
  • Professional integration rate: 100%.
  • Interruption rate during training: 0%.
  • Satisfaction rate at end of course: 100%.

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Apply

Information updated on 19/12/2024

Further information

These courses may be of interest to you

Bachelor Digital & E-commerce
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Master Digital & Tourism
2 years
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Master Marketing & Management
2 years
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