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Bachelor Digital & Tourism

Marketing and communications manager

Bachelor Digital & Tourism
Bac+3
1 year
Inter / Intra
Initial / Part-time
French / English
Customized training โš™๏ธ
On request
Group video training ๐Ÿ’ป
Price per participant
Payment can be made in instalments
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Next webinar - Digital & Tourism ๐Ÿ“†
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The Bachelor Digital & Tourism is ideal for developing your skills in marketing, digital and communications, and applying them to tourism. The course will enable you to master all the tools and methodologies used in e-tourism, so you can implement digital solutions in this sector.

Next intake
January 2025 / September 2025
Certification
Recognized by the French government - Level 6*.
Target audience
Students
Accessibility
Bac+2 or 120 ECTS credits
Admission
Based on portfolio and oral presentation
Prerequisites
Basic knowledge of digital, marketing or tourism
Further studies
Master Digital & Tourism (or other Master)

*By decision of France Compรฉtences on July 19, 2023, the Bachelor Digital & Tourism professional certification is registered with the Registre National de la Certification Professionnelle (RNCP) at Level 6 (Bac+3) under the title "Chargรฉ de marketing et communication", fiche RNCP37786 and delivered by Ascencia Business School.

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The advantages of the Bachelor Digital & Tourism

  • A course focusing on marketing and digital in tourism
  • Live and distance learning, with a maximum of 25 students per class
  • 30 digital, marketing and tourism professionals (average age 35)
  • State-approved qualification (RNCP level 6)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with current promotion (2023-2024)

Objectives of the Bachelor Digital & Tourism

  • Develop marketing strategies and design communication tools for the tourism industry
  • Master the levers of digital marketing and draw up a marketing and communication action plan for the tourism sector.
  • Adopt project management methods and coordinate customer relations in the tourism industry
  • Manage a tourism marketing action plan in an international context

Admissions for the Bachelor Digital & Tourism

โ€

Accessible from a Bac+2 level (Advanced Technician's Certificate in Tourism, Advanced Technician's Certificate in Communication, DUT, digital school, business school, school specializing in tourism), the course is aimed at students wishing to develop their skills in tourism and in digital and marketing professions.

525 hours

The Bachelor Digital & Tourism

The work-study schedule isone week in class, two weeks on the job.

The course focuses on project-based teaching, which accounts for around 20% of the content.

The program is organized as follows:

  • 80% of content is focused on marketing and digital skills (applied in the tourism sector)
  • 20% of content focuses on tourism skills (applied in a technological context)
  • Almost all courses and projects are designed to develop the dual skills of Digital & Tourism.
155h : Tourism, e-tourism and tourism marketing
  • Tourism trends
  • Technology and sector watch in tourism
  • Technological tools in tourism
  • Tourism marketing
  • E-reputation
  • Customer Journey
  • Destination Marketing
  • Revenue Management
  • Marketing applied to tourism
  • Social Media applied to tourism
  • Analytics
  • SEO applied to tourism
  • SEA applied to tourism
  • Emailing
  • Communication, Press
  • Brand Management in tourism
150h: Design & Tech
  • Design Thinking
  • Adobe Suite (Photoshop, Illustrator, Premiรจre, InDesign)
  • UX/UI Design
  • Copywriting for the tourism industry
  • Content strategy applied to tourism
  • Front-end development
  • Content Management Systems (CMS)
  • NoCode
  • Databases and automation
40h: Product & Innovation
  • Project management
  • Agile Method
  • Customer Success Management
  • Methodologies
25h: Business & Entrepreneurship in tourism
  • Digital & corporate law in tourism
  • Becoming a freelancer
  • Social responsibility of tourism companies
  • International approach
40h: Personal Development
  • Professional English applied to digital and tourism
  • Public speaking
  • Technology, sector and international watch

โ€

115h: Projects, seminars and coaching
  • 6 projects: Onboarding, UX/UI Design, Traffic acquisition, Call for tenders, Photo/video, Real projects
  • Seminars: 2 seminars in In-person (in France and Europe)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students can join tourism companies or continue their studies in Master Digital & Tourism (or any other sector-specific specialization).

  • Digital marketing manager
  • Marketing and communications manager
  • Digital marketing manager
  • e-tourism project manager
  • Marketing and communications project manager
  • Web project manager
  • Tourism innovation manager
  • Customer Success Manager
  • Tourism Product Manager
  • Traffic Manager
  • Community Manager

Financing Your Training

The initial Bachelor Digital & Tourism course for 2024-2025 costs โ‚ฌ9,500.
Under apprenticeship or professionalization contracts, training costs are covered by OPCOs and companies.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionalsย 
  • Project management for partner companies, coaching by working professionals
  • Seminars available in In-person
  • Participation in conferences and events
Evaluation methods

Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Number of work-study students: 100%.
  • Satisfaction rate after 4 months of training: 96%.
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 21/10/2024

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