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CrewsCamp - Digital & Hotel Marketing

CrewsCamp - Digital & Hotel Marketing

CrewsCamp - Digital & Hotel Marketing
5 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
950 € EXCL. TAX
Price per participant
Payment can be made in instalments
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CrewsCamp Digital & Hotel Marketing is an intensive one-week program designed to provide you with the essential, practical skills for digital issues in the hotel industry. Digital strategy, website, traffic acquisition, CRM, brand management, technological innovations... you'll learn how to define the most effective digital actions for a hotel.

Next intake
Certification
Certificate issued
"Digital & Hotel Marketing Specialization" by Crews
Accessibility
All profiles
Admission
Prerequisites
Hospitality fundamentals
Further studies

📅 Upcoming webinars

📅 Next sessions

January 14, 2025
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January 14, 2025
Remote
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January 14, 2025
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January 14, 2025
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Jan. 14 to Jan. 16, 2025
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Jan. 14 to Jan. 16, 2025
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Jan. 14 to Jan. 16, 2025
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January 14, 2025
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January 16, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Feb. 4 to Feb. 6, 2025
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Feb. 4 to Feb. 6, 2025
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Feb. 4 to Feb. 6, 2025
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Feb. 4 to Feb. 6, 2025
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February 4, 2025
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February 13, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 6, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 24 to March 28, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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May 6 to May 8, 2025
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May 6 to May 8, 2025
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May 6 to May 8, 2025
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May 6 to May 8, 2025
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May 20 to May 22, 2025
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May 20, 2025
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May 20, 2025
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May 20, 2025
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May 20, 2025
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May 20 to May 22, 2025
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May 20 to May 22, 2025
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May 20 to May 22, 2025
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May 20, 2025
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May 22, 2025
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May 22, 2025
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May 27 to May 29, 2025
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May 27 to May 29, 2025
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May 27 to May 29, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 19, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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September 23, 2025
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September 23, 2025
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Sep. 23 to Sep. 25, 2025
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September 23, 2025
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September 23, 2025
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Sep. 23 to Sep. 25, 2025
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Sep. 23 to Sep. 25, 2025
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Sep. 23 to Sep. 25, 2025
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September 23, 2025
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September 25, 2025
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October 7, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Please contact us for the next dates️ or a customized training 📩
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CrewsCamp advantages

  • Intensive training applied 100% to hospitality issues
  • Accelerated learning: master key hotel marketing skills through hands-on workshops and real-life case studies
  • Fully remote and live program, taught by expert lecturers
  • Crews certificate to certify and promote these skills on your CV

CrewsCamp objectives

  • Defining the strategic fundamentals of digital in the hotel industry
  • Understand the levers of digital marketing for hotel and accommodation management
  • Develop a strategy tailored to the accommodation's needs and positioning
  • Plan digital marketing actions in line with strategy
The admission process
35 hours

The CrewsCamp Digital & Hotel Marketing program

Our intensive format is designed to maximize your learning in the shortest possible time, with a pragmatic approach, concrete tools and personalized support.

Digital strategy and marketing in the hotel industry
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
  • The hotel industry's digital marketing ecosystem
  • Acquisition tunnel in the hotel industry
CRM and loyalty in the hotel industry
  • Hotel databases
  • Adapting to the customer journey
Social networks, influence and e-reputation in the hotel industry
  • Content creation, do's and don'ts
  • Influence marketing in the hotel industry
  • Collection strategy and monitoring
  • E-reputation tools
  • Replying to and managing notices
Brand Management in the hotel industry
  • Brand issues applied to the hotel industry
  • Brand positioning
  • Hotel branding strategy
  • Brand actions consistent with strategy
Technological innovations in the hotel industry
  • Customer experience technologies
  • AI applied to the hotel industry
  • Immersive technologies: Web3, Metaverse...

‍

Digital hotel toolbox
  • Digital Marketing Actions List
  • Digital Marketing Plan
  • Digital Marketing Budget
  • Digital Pre-opening Calendar
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital and marketing strategies in the hospitality sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways of financing the CrewsCamp Digital & Marketing hôtelier.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Satisfaction rate with skills acquired: NA
Accessibility & International
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‍Informationupdated on 03/12/2024

Further information

These courses may be of interest to you

Digital Strategy & Hospitality Course
2 days
In-person / Online
See the course
Master Digital & Hospitality
2 years
Initial / Part-time
See the course
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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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Crews Education
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Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2024 Crews Education