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Master Digital & Hospitality

Sales & Marketing Manager

Master Digital & Hospitality
Bac+5
2 years
Inter / Intra
Initial / Part-time
French / English
Customized training βš™οΈ
On request
Group video training πŸ’»
Price per participant
Payment can be made in instalments
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Master Digital & Hospitality is the most advanced course in digital strategy for the hotel industry. It will enable you to master the full range of tools and methodologies, apply them to the economic and social challenges facing the hotel industry, and take the initiative to implement digital solutions in this sector.

Next intake
September 2025 / January 2026
Certification
Recognized by the French State - Level 7*.
Target audience
Students
Accessibility
Bac+3
Admission
Based on portfolio and oral presentation
Prerequisites
Digital or hospitality fundamentals
Further studies

*By decision of France CompΓ©tences on January 20, 2021, the Master Digital & Hospitality professional certification is registered with the Registre National de la Certification Professionnelle (RNCP) at Level 7 (Bac+5) under the title "Sales & Marketing Manager", fiche RNCP35208 and delivered by Educsup.

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Benefits of the Master Digital & Hospitality

  • Course focused 100% on HotelTech and hotel marketing
  • Live and distance learning, with a maximum of 25 students per class
  • 30 digital, marketing and hospitality professionals (average age 35)
  • State-approved qualification (RNCP level 7)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel

Goals of the Master Digital & Hospitality

  • RNCP35208BC01 : Develop sales and marketing strategy in the hotel industry
  • RNCP35208BC02 : Implementing sales policy in the hotel industry
  • RNCP35208BC03 : Managing a team and a sales network in the hotel industry
  • RNCP35208BC04 : Measuring sales performance in the hotel industry

Admissions for the Master Digital & Hospitality

‍

Accessible from a Bac+3 level (BUT, digital school, business school, specialized hotel school), the course is aimed at students wishing to develop their skills in digital, marketing, innovation and entrepreneurship, while specializing in the hotel sector.

950 hours

The Master Digital & Hospitality Curriculum

The Master is a two-year course:

  • The first year enables us to develop strong expertise in digital and technological innovations in the hotel industry and hotel marketing.
  • The second year focuses on business and entrepreneurship in the hospitality sector.

The program is structured as follows:

  • 80% of content is focused on digital skills (applied in a hotel context)
  • 20% of content focuses on hospitality skills (applied in a technological context)
  • Over the two years, courses and projects enable students to develop their dual Digital & Hospitality skills.
150h : Hospitality, HotelTech and hotel marketing
  • Hospitality sector tools
  • Sales Strategy in Hospitality
  • Distribution Strategy, Upselling Strategy
  • Revenue Management
  • OTAs Management
  • Customer Loyalty
  • Loyalty Strategies
  • F&B Marketing
  • Spa Marketing
  • BtoB Marketing
  • Digital Guest Experience
  • Online bookings & payments
  • Home Automation
  • Smart Cities
125h: Marketing & Brand
  • Strategic Marketing
  • Social Selling
  • Analytics
  • Conversion Rate Optimization (CRO)
  • Traffic/Growth Management
  • CRM
  • Influence Marketing
  • Brand Management
  • Data Mining
  • Emotional Marketing
  • Automation
60h: Design & Content
  • Design Thinking
  • UX/UI Design
  • Motion/3D
  • Design Systems
  • Sound Design
  • Data Visualization
50h: Technologies
  • Front-end and CMS development
  • NoCode & Automation
45h: Product & Methodologies
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
  • Methodologies
30h: Innovation
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Blockchain
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/contactless technologies
170h: Business & Entrepreneurship
  • Sales Strategy & Business development
  • Business Strategy
  • Business Models
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital & Business Law
40h: Personal Development
  • Business & Financial English
  • Public speaking
  • Technology, sector and international watch
280h: Projects, seminars and coaching
  • 6 projects: Onboarding, Call for tenders, Real project, Company audit, Intrapreneurship project, Entrepreneurship project
  • Seminars: 4 seminars in In-person (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing and sales in hospitality companies. They may also decide to set up their own business in the hotel industry.

Students can transfer to another course during the year or at the end of their training.

Financing Your Training

The initial fee for the Master Digital & Hospitality course in 2024-2025 is €9, 500 for the first year (M1) and €10,500 for the second year (M2).
Under apprenticeship or professionalization contracts, training costs are covered by OPCOs and companies.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionalsΒ 
  • Project management for partner companies, coaching by working professionals
  • Seminars in In-person
  • Participation in conferences and events
Evaluation methods

Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of each year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first class of trainees preparing for this course will be recruited in October 2024. Results will be updated from that date onwards.

  • Number of alternates : NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 21/10/2024

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