The Master Digital & Hotel Marketing (MDH) is the most advanced course in digital strategy and hotel marketing in the hotel industry. It will enable you to master the full range of tools and methodologies, apply them to the economic and social challenges facing the hotel industry, and take the initiative to implement digital solutions in this sector.
Accessible from a Bac+3 level (BUT, digital school, business school, specialized hotel school), the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship, while specializing in the hotel sector.
Our Master Tourism (MDT) program lasts two years and alternates between one week in class and three weeks on the job.
The program is structured as follows:
On completion of the course, students can move into positions of responsibility in digital, marketing and sales in hospitality companies. They may also decide to set up their own business in the hotel industry.
Students can transfer to another course during the year or at the end of their training.
The initial fee for the Master Digital & Hospitality 2026-2028 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.
Under a work-study program (apprenticeship or professional training contract), the training costs of €21,800 are paid by the company and/or its OPCO.
To find out about all the fees and financing options, visit our dedicated page.
Certification is conditional on validation of all skill blocks. It is perfectly possible to validate one or more blocks if the title has not been validated in its entirety.
This program is new for 2026-2028. Results will be updated in December 2028.
CFA data is updated annually and available on the distribution site.
Crews is committed to providing access to training for all.
Information updated on 15/09/2025
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