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Master Digital & Hospitality

Sales & Marketing Manager

Master Digital & Hospitality
Bac+5
2 years
Inter / Intra
Initial / Part-time
French / English
Customized training โš™๏ธ
On request
Group video training ๐Ÿ’ป
Price per participant
Payment can be made in instalments
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Master Digital & Hospitality is the most advanced training course in digital strategy and hotel marketing in the hotel industry. It will enable you to master the full range of tools and methodologies, apply them to the economic and social challenges facing the hotel industry, and take the initiative to implement digital solutions in this sector.

Next intake
September 2025 / January 2026
Certification
Certificate issued
Recognized by the French State - Level 7*.
Accessibility
Bac+3
Admission
Based on portfolio and oral presentation
Prerequisites
Further studies

* Master Digital & Hospitality prepares you for the "Sales and Marketing Manager" title, certified at level 7, NSF codes 312p, 312n, 312m, registered with the RNCP on 20/01/2021, awarded by Educsup.

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Benefits of the Master Digital & Hospitality

  • 100% training in hotel marketing and management
  • Live and distance learning
  • 60 digital, marketing and hospitality professionals (average age 36)
  • State-approved qualification (RNCP level 7)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with the current Master promotion (2024-2026)

Goals of the Master Digital & Hospitality

  • Developing sales and marketing strategies for the hotel industry
  • Implement sales policy in the hotel business
  • Managing a team and a sales network in the hotel industry
  • Measuring sales performance in the hotel industry

Admissions for the Master Digital & Hospitality

โ€

Accessible from a Bac+3 level (BUT, digital school, business school, specialized hotel school), the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship, while specializing in the hotel sector.

960 hours

The Master Digital & Hospitality Curriculum

The Master is a two-year program, alternating 1 week of classroom work and 3 weeks of on-the-job training:

  • The first year enables us to develop strong expertise in digital, marketing and technological innovations in the hotel industry.
  • The second year focuses on business, marketing and entrepreneurship in the hospitality sector.

The program is structured as follows:

  • 80% of the content consists of theoretical and practical courses on digital, marketing and management skills applied in a hotel context.
  • 20% of the hourly volume is spent on projects, alone or in teams.
155h : Hospitality, hotel marketing and HotelTech
  • Hospitality sector tools
  • Hotel marketing
  • Digital strategy in the hotel industry
  • Revenue Management
  • Hotel marketing strategies
  • Loyalty Strategies
  • Distribution Strategy, Upselling Strategy
  • OTAs Management
  • Customer journey, NPS & Satisfaction
  • Segmental Marketing (BtoB, F&B, Spa, Weddings, Loyalty)
  • Events
  • Digital Guest Experience
  • Online bookings & payments
  • Home Automation
125h: Marketing & Brand
  • Strategic Marketing
  • Social Media & Social Selling
  • Analytics & Conversion Rate Optimization (CRO)
  • Traffic/Growth Management
  • Automation &CRM
  • Influence Marketing
  • Brand Management
  • Data Mining
  • Emotional Marketing
  • Neuromarketing
115h: Design & Tech
  • Design Thinking
  • Creative and graphic culture
  • Motion Design
  • UX/UI Design
  • Design Systems
  • Sound Design
  • Data Visualization
  • Web fundamentals and CMS
  • NoCode & Automation
75h: Product & Innovation
  • Advanced project management
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
  • AI methodologies
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Blockchain, crypto & NFT
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/contactless technologies
170h: Business & Entrepreneurship
  • Sales Strategy & Business development
  • Business Models & Business Strategy
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • HR and Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital, intellectual property and corporate law
40h: Personal Development
  • Business English
  • Public speaking
  • Sector, technology and international watch
280h: Projects, seminars and coaching
  • 6 projects minimum: Onboarding, Call for tenders, 360ยฐ project, Company audit, Intrapreneurship project, Entrepreneurship project
  • Seminars: 4 seminars in In-person (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing and sales in hospitality companies. They may also decide to set up their own business in the hotel industry.

Students can transfer to another course during the year or at the end of their training.

Financing Your Training

The initial fee for Master Digital & Hospitality 2025-2027 is โ‚ฌ16,800.
Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the training costs of โ‚ฌ21,800 are paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Theoretical face-to-face distance learning courses given by working professionalsย 
  • Projects for partner companies
  • Seminars in In-person
  • Participation in conferences and events
  • 60 expert speakers
Evaluation methods

Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first class of learners preparing for this training course was formed in October 2024. The results will be updated in December 2026.

  • Number of work-study students: 78%.
  • Satisfaction rate after 4 months of training: 96%.
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA
  • Added value: digital and hospitality expertise
  • Number of partner companies: 150

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 19/12/2024

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