Digital strategy training & Hospitality | Digital strategy in the hotel industry

Digital Strategy & Hospitality Course

14 hours

Inter / Intra

In-person / Online

French / English

Customized training ⚙️

On request

Group video training 💻

1,960€

Up to 5 payments, free of charge

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The Digital Strategy & Hospitality training course is designed to give you a broad understanding of the digital challenges facing an online accommodation business. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how to define the most effective digital actions based on business opportunities.

Next intake

September 16, 2024

Next session 📅

September 16, 2024

Certification

Target audience

Hospitality professionals

Accessibility

All profiles

Admission

Prerequisites

Hospitality fundamentals

Further studies

The benefits of Digital Strategy & Marketing Hospitality

Training that is 100% applied to the challenges of the hotel industry
A mix of theory and practice, using the tools of Digital Strategy
An expert trainer of digital strategy in theHospitality
Groups of up to 10 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Objectives of the Digital Strategy & Hospitality Course

Defining the strategic fundamentals of digital in the hotel industry
Understand the levers of digital marketing for hotel and accommodation management
Develop a strategy tailored to the accommodation's needs and positioning
Plan digital marketing actions in line with strategy

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The admission process

14 hours

Program of the Digital Strategy & Hospitality Course

Digital fundamentals applied to the hotel industry

Definition and background
Positioning, offering and strategy
Audiences

Digital strategy and marketing applied to the hotel industry

The hotel industry's digital ecosystem
BtoC / BtoB challenges

Content creation in the hotel industry

Content strategy
Do's and don't

Website optimization for the hotel industry

Customer journey and decision criteria
Updating content, offers, events

Online Booking Tools

Main features
Integration into the marketing ecosystem

Hosting traffic acquisition and conversion

Acquisition tunnel in the hotel industry
SEO for a hotel
SEA for a hotel
Social Ads for hotels
Social media and influence for a hotel
E-reputation for a hotel
Email marketing for a hotel
Third-party marketing

Tracking, performance analysis and optimization

Traffic analysis applied to the hotel industry
Optimization tools and resources

Loyalty management and databases

Databases
Adapting to the customer journey

Digitizing the customer experience

Technological integration in the hotel industry
Technological innovations in the hotel industry

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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital strategies in the hospitality sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy & Hospitality training course.
Please see the page below dedicated to financing.

Other information

Methods used

Training led by working professionals
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibilityfor international audiences, contact us: international@crews-education.com

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‍Information updatedon 06/05/2024

Further information