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Digital marketing training Tourism

Digital marketing training Tourism

Digital marketing training Tourism
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1 480 € EXCL. TAX
Price per participant
Payment can be made in instalments
Interested in this course?
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The Digital Marketing & Tourism training course aims to give a broad understanding of the levers of digital marketing for a tourism player or destination. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how the main digital marketing tools work, and how to define the most effective digital actions based on business opportunities.

Next intake
Please contact us
Certification
Certificate issued
"Digital Marketing & Tourism" by Crews
Accessibility
All profiles
Admission
Prerequisites
Tourism fundamentals
Further studies

📅 Upcoming webinars

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January 14, 2025
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January 14, 2025
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January 14, 2025
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January 14, 2025
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Jan. 14 to Jan. 16, 2025
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Jan. 14 to Jan. 16, 2025
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Jan. 14 to Jan. 16, 2025
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January 14, 2025
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January 16, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 28 to Jan. 30, 2025
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Feb. 4 to Feb. 6, 2025
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February 4, 2025
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February 13, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 6, 2025
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May 22, 2025
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May 22, 2025
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May 27 to May 29, 2025
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May 27 to May 29, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 19, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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September 23, 2025
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September 23, 2025
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Sep. 23 to Sep. 25, 2025
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September 23, 2025
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September 23, 2025
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Sep. 23 to Sep. 25, 2025
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Sep. 23 to Sep. 25, 2025
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Sep. 23 to Sep. 25, 2025
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September 23, 2025
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September 25, 2025
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October 7, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Please contact us for the next dates️ or a customized training 📩
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Benefits of the Digital Marketing & Marketing course Tourism

  • 100% training in tourism issues
  • A mix of theory and practice, using digital marketing tools
  • An expert trainer on digital marketing in tourism
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Marketing & Tourism

  • Identify the specificities of digital marketing applied to tourism
  • Understanding the levers of digital marketing
  • Developing a strategy tailored to the needs of the tourism industry
  • Implement digital marketing actions consistent with strategy
The admission process
14 hours

The program for the Digital Marketing & Tourism

Fundamentals of digital marketing applied to tourism
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy applied to tourism
  • The tourism digital marketing ecosystem
  • Acquisition tunnel in tourism
Website management in the tourism sector
  • Customer journey and decision criteria
  • Update content, offers, events...
  • Booking engine
SEO applied to tourism
  • Semantic analysis, lexical fields and keywords
  • The 4 pillars of SEO applied to tourism
SEA applied to tourism
  • Strategies for tourism establishments
  • Ad optimization
Social Ads for a tourism company
  • Channels and special features
  • Segmentation criteria applied to tourism
  • Ad optimization
Social media and influence for tourism establishments
  • Content creation, do's and don'ts
  • Influence marketing in tourism
E-reputation in tourism
  • Collection strategy and monitoring
  • E-reputation tools
  • Replying to and managing notices
CRM & Email marketing for a tourism company
  • Tourism databases
  • Adapting to the customer journey
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital marketing initiatives in the tourism sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi certified for training activities, there are many ways to finance digital marketing training & Tourism.

We invite you to visit the financing page below.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
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‍Informationupdated on 06/12/2024

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Crews Education
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Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2024 Crews Education