Social Media training & Tourism | Social Media in tourism

Social Media & Tourism Course

14 hours

Inter / Intra

In-person / Online

French / English

Customized training ⚙️

On request

Group video training 💻

1,960€

Up to 5 payments, free of charge

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The Social Media & Tourism course aims to provide in-depth knowledge of social networks (Facebook, Instagram, TikTok, LinkedIn) and their use in the hospitality industry. This includes knowledge of advertising platforms and third-party platforms. You will also learn the fundamentals of influencer marketing applied to tourism.

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Certification

Target audience

Tourism professionals

Accessibility

All profiles

Admission

Prerequisites

Tourism fundamentals

Further studies

The benefits of Social Media & Tourism Course

100% training in tourism issues
A mix of theory and practice, with the use of social networks
An expert trainer on social networks in tourism
Groups of up to 10 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Objectives of the Social Media & Tourism Course

Understanding professional social networks and their specific features
Developing a Social Media strategy tailored to tourism needs
Create content and draw up an editorial plan in line with the tourism strategy
Master the fundamentals of influencer marketing in tourism

The admission process

14 hours

The program of Social Media & Tourism Course

Overview of Social Networks

Target audiences
Formats, content types and trends
How Algorithms Work
Identifying tourism use cases for each platform

Social Media strategy applied to tourism

Positioning
Different strategies: awareness, acquisition, retention
Timing of publications

Content creation in tourism

Content strategy
Do's and don'ts in tourism

Editorial planning

Organization and processes
Publishing tools

Community Management

Managing a social community in tourism
Community manager tools

Paid advertising / Social Ads for tourism

Segmentation criteria for tourism
Ad optimization

Social Media KPIs

Choice of metrics
Reporting tools

Influence marketing in tourism

Types of collaboration in tourism
Choosing the right influencers

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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, participants will be able to apply for positions aimed at implementing social media initiatives in the tourism sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance your Social Networks & Tourism training.
We invite you to consult the page below dedicated to financing methods.

Other information

Methods used

Training led by working professionals
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibilityfor international audiences, contact us: international@crews-education.com

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‍Information updatedon 06/05/2024

Further information