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Bachelors 3rd year
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Social Media & Tourism Course

Social Media & Tourism Course

Social Media & Tourism Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,490 EXCL. TAX
Price per participant
Payment can be made in instalments
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Next webinar - Digital & Tourism 📆
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Next webinar - Masters / MBAs 📆
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The Social Media & Tourism course aims to provide in-depth knowledge of social networks (Facebook, Instagram, TikTok, LinkedIn) and their use in the hospitality industry. This includes knowledge of advertising platforms and third-party platforms. You will also learn the fundamentals of influencer marketing applied to tourism.

Next intake
Please contact us
Certification
Target audience
Tourism professionals
Accessibility
All profiles
Admission
Prerequisites
Tourism fundamentals
Further studies

📅 Next sessions

January 14, 2025
Remote
Places available
Guaranteed session
January 14, 2025
Remote
Places available
Guaranteed session
January 14, 2025
Remote
Places available
Guaranteed session
January 14, 2025
Remote
Places available
Guaranteed session
Jan. 21 to Jan. 23, 2025
Remote
Places available
Guaranteed session
March 4, 2025
Remote
Places available
Guaranteed session
March 4, 2025
Remote
Places available
Guaranteed session
March 4, 2025
Remote
Places available
Guaranteed session
March 4, 2025
Remote
Places available
Guaranteed session
March 11 to March 13, 2025
Remote
Places available
Guaranteed session
May 20 to May 22, 2025
Remote
Places available
Guaranteed session
May 20, 2025
Remote
Places available
Guaranteed session
May 20, 2025
Remote
Places available
Guaranteed session
May 20, 2025
Remote
Places available
Guaranteed session
May 20, 2025
Remote
Places available
Guaranteed session
June 17, 2025
Remote
Places available
Guaranteed session
June 17, 2025
Remote
Places available
Guaranteed session
June 17, 2025
Remote
Places available
Guaranteed session
June 17, 2025
Remote
Places available
Guaranteed session
June 24 to June 26, 2025
Remote
Places available
Guaranteed session
September 23, 2025
Remote
Places available
Guaranteed session
September 23, 2025
Remote
Places available
Guaranteed session
Sep. 23 to Sep. 25, 2025
Remote
Places available
Guaranteed session
September 23, 2025
Remote
Places available
Guaranteed session
September 23, 2025
Remote
Places available
Guaranteed session
November 18, 2025
Remote
Places available
Guaranteed session
Nov. 18 to Nov. 20, 2025
Remote
Places available
Guaranteed session
November 18, 2025
Remote
Places available
Guaranteed session
November 18, 2025
Remote
Places available
Guaranteed session
November 18, 2025
Remote
Places available
Guaranteed session

The benefits of Social Media & Tourism Course

  • 100% training in tourism issues
  • A mix of theory and practice, with the use of social networks
  • An expert trainer on social networks in tourism
  • Groups of up to 10 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Social Media & Tourism Course

  • Understanding professional social networks and their specific features
  • Developing a Social Media strategy tailored to tourism needs
  • Create content and draw up an editorial plan in line with the tourism strategy
  • Master the fundamentals of influencer marketing in tourism
The admission process
14 hours

The program of Social Media & Tourism Course

Overview of Social Networks
  • Target audiences
  • Formats, content types and trends
  • How Algorithms Work
  • Identifying tourism use cases for each platform
Social Media strategy applied to tourism
  • Positioning 
  • Different strategies: awareness, acquisition, retention
  • Timing of publications
Content creation in tourism
  • Content strategy
  • Do's and don'ts in tourism
Editorial planning
  • Organization and processes
  • Publishing tools
Community Management
  • Managing a social community in tourism
  • Community manager tools
Paid advertising / Social Ads for tourism
  • Segmentation criteria for tourism
  • Ad optimization
Social Media KPIs
  • Choice of metrics
  • Reporting tools
Influence marketing in tourism
  • Types of collaboration in tourism
  • Choosing the right influencers
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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, participants will be able to apply for positions aimed at implementing social media initiatives in the tourism sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance your Social Networks & Tourism training.
We invite you to consult the page below dedicated to financing methods.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 29/10/2024

Further information

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