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Social Media & Tourism Course

Social Media & Tourism Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,490 EXCL. TAX
Price per participant
Payment can be made in instalments
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The Social Networks & Tourism training course aims to provide in-depth knowledge of social networks (Facebook, Instagram, TikTok, LinkedIn) and their use in tourism. This includes knowledge of advertising platforms and third-party platforms. You will also learn the fundamentals of influencer marketing applied to tourism.

Next intake
Certification
Certificate issued
"Social Networks & Tourism" by Crews
Accessibility
All profiles
Admission
Prerequisites
No prerequisites
Further studies

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The benefits of Social Media & Tourism Course

  • 100% training in tourism issues
  • A mix of theory and practice, with the use of social networks
  • An expert trainer on social networks in tourism
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Social Media & Tourism Course

  • Understanding professional social networks and their specific features
  • Developing a Social Media strategy tailored to tourism needs
  • Create content and draw up an editorial plan in line with the tourism strategy
  • Master the fundamentals of influencer marketing in tourism
14 hours

The program of Social Media & Tourism Course

Overview of Social Networks
  • Target audiences
  • Formats, content types and trends
  • How Algorithms Work
  • Identifying tourism use cases for each platform
Social Media strategy applied to tourism
  • Positioning 
  • Different strategies: awareness, acquisition, retention
  • Timing of publications
Content creation in tourism
  • Content strategy
  • Do's and don'ts in tourism
Editorial planning
  • Organization and processes
  • Publishing tools
Community Management
  • Managing a social community in tourism
  • Community manager tools
Paid advertising / Social Ads for tourism
  • Segmentation criteria for tourism
  • Ad optimization
Social Media KPIs
  • Choice of metrics
  • Reporting tools
Influence marketing in tourism
  • Types of collaboration in tourism
  • Choosing the right influencers

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, participants will be able to apply for positions aimed at implementing social media initiatives in the tourism sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance your Social Networks & Tourism training.
We invite you to consult the page below dedicated to financing methods.

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

‍Informationupdated on 13/01/2025

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