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Wine and spirits marketing training

Wine and spirits marketing training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1 480 € EXCL. TAX
Price per participant
Payment can be made in instalments
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The Wine & Spirits Marketing course aims to provide an in-depth understanding of marketing strategies to enhance the value of leading wine and spirits brands. Immerse yourself in the strategies that shape the success of leading wine and spirits brands. Discover the keys to sublimating your products: creating a unique brand identity, mastering storytelling to seduce consumers and adapting to new market trends.

Next intake
Certification
Certificate issued
"Wine & Spirits Marketing Specialization" by Crews
Accessibility
All profiles
Admission
Prerequisites
Further studies

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Benefits of the Wine and Spirits Marketing course

  • 100% training in wine and spirits issues
  • A mix of theory and practice
  • An expert trainer in wine and spirits marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Wine and Spirits Marketing course

  • Master marketing strategies specific to the wine and spirits sector
  • Develop a strong, consistent brand identity
  • Optimize product communication and distribution
  • Evaluate the impact of marketing campaigns and adjust strategies
14 hours

Wine and spirits marketing training program

Wine and spirits fundamentals
  • Sector specifics
  • Current challenges
  • Consumer expectations
  • Market analysis
Marketing strategy applied to wines and spirits
  • Branding & Storytelling
  • Marketing and communications
  • Omnichannel distribution
Brand Management for wines and spirits
  • Brand image and customer experience
  • Content strategy
  • Bringing a wine and spirits brand to life
Digital marketing for wines and spirits
  • Acquisition tunnel in wines and spirits
  • SEO and SEA for a wine and spirits brand
  • Social Media & Ads for a wine and spirits brand
  • Influence marketing in wines and spirits
  • Email marketing for a wine and spirits brand
Wine tourism
  • The challenges of wine tourism
  • Wine tourism
  • Wine and spirits events

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing marketing strategies in the wine and spirits sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your wine and spirits marketing training.
We invite you to consult the page dedicated to financing methods below.

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Satisfaction rate with skills acquired: NA
Accessibility & International

‍Informationupdated on 04/12/2024

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