Apply

I'm interested

Thank you, you can apply directly by filling in the application form below and choose the ideal slot for an exchange with our Experience team.
‍
Thank you, you can directly submit your request below and choose the ideal slot for an exchange with our Experience team.
‍
📝 Application form📝 Group session registration📝 Group session registration📝 Group session registration📝 Registration in group session📝 Registration in group session📝 Group session registration📝 Customized training request📆 Book an appointment
Oops! The application has not been sent, please try again.

Download the program

Lorem ipsum dolor sit amet consectetur delat adipiscing erratum.
Thank you, you can now download the program, fill in the application form or make an appointment with our Experience team.
Download - 🇫🇷Download - 🇬🇧📝 Group session registration📝 Group session registration📝 Group session registration📝 Registration in group session📝 Group session registration📝 Customized training📝 Apply📆 Book an appointment
Oops! Form validation failed, please try again.

Being called back⸱e?

Thank you, our Experience team will contact you shortly.
📝 Application form📆 Make an appointment
Oops! The reminder form has not been sent, please try again.
Crews wishes you a happy new year 2025 🥳
👉 Our upcoming events
🔎 I would like to know more
📑 Download the program
Home
Bachelors 3rd year
Masters
MBA
Short online courses
E-business
E-business
E-business
E-business
E-business
E-business
E-business
E-business
Neuromarketing training

Neuromarketing training

Neuromarketing training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1590 € EXCL. TAX
Price per participant
Payment can be made in instalments
Interested in this course?
Apply
I'm interested
Download our program

Neuromarketing is an innovative discipline that combines neuroscience and marketing to understand the brain processes that influence consumer purchasing decisions. This training course will enable you to master the tools and techniques of neuromarketing to optimize your marketing strategies and increase the effectiveness of your campaigns.

Location 📍
Next intake
Please contact us
Certification 🎓
Certificate issued
"Neuromarketing specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Digital fundamentals
Further studies

📅 Upcoming webinars

📅 Next sessions

No items found.
Please contact us for the next dates️ or a customized training 📩
No items found.

Benefits of neuromarketing training

  • 100% training to meet the challenges of the main business lines
  • A mix of theory and practice, using neuromarketing tools
  • An expert trainer in neuromarketing and consumer psychology
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Neuromarketing training objectives

  • Understanding the basics of neuromarketing and its impact on consumer behavior
  • Using neuroscience to optimize your marketing campaigns
  • Develop personalized marketing strategies using emotional triggers
  • Strengthen customer loyalty and maximize return on investment (ROI)
The admission process
14 hours

Neuromarketing training program

Foundations and applications of neuromarketing
  • Definition and evolution of neuromarketing
  • Main fields of application: advertising, design, user experience
  • Case studies of companies that have adopted these techniques
  • Workshop: critical analysis of a marketing campaign influenced by neuroscience
Understanding the consumer's brain
  • Brain structures involved in decision-making
  • The role of emotions and sensory triggers
  • Cognitive biases influencing purchasing behavior
  • Workshop: experimenting with cognitive biases in a simulated situation
Neuromarketing techniques and tools
  • Eye tracking, EEG and other analysis methods
  • Measuring attention, recall and emotional engagement
  • Artificial intelligence for neuromarketing
  • Workshop: using an attention detection tool on an advertising visual
Storytelling and content influence
  • Creating an emotional bond with the consumer
  • The impact of colors, words and images on perception
  • Optimizing user experience with cognitive design
  • Workshop: designing an advertising campaign based on neuroscientific principles
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of this course, students will have acquired the skills required in the fields of marketing, communication and advertising. They will be able to integrate neuromarketing techniques into their strategies to improve campaign effectiveness and better understand customer behavior.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways of financing neuromarketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • ‍Accessibilityfor international audiences, contact us: international@crews-education.com
Apply

‍Informationupdated 03/14/2025

Further information

These courses may be of interest to you

AI Course
1 day
In-person / Online
See the course
Digital marketing course
2 days
In-person / Online
See the course
Digital strategy course
2 days
In-person / Online
See the course
Our courses

Stay informed!

Receive our latest news and dates of upcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
‍

Quality certification has been awarded for the following categories of action:
- courses,
- apprenticeship course center.
Crews Education
Private Technical School
Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2025 Crews Education