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Bachelors 3rd year
Masters
MBA
Short online courses
Digital strategy course

Digital strategy course

Digital strategy course
14 hours
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,960€
Up to 5 payments, free of charge
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The Digital Strategy course is designed to give you a broad understanding of the digital challenges facing the main business areas (marketing, communications, HR, finance, customer relations, IT, sales services). Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how to define the most effective digital actions based on business opportunities.

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Certification
Target audience
All professionals
Accessibility
All profiles
Admission
Prerequisites
Digital fundamentals
Further studies

Benefits of Digital Strategy training

  • 100% training to meet the challenges of the main business lines
  • A mix of theory and practice
  • An expert trainer in digital strategy
  • Groups of up to 10 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Digital strategy training objectives

  • Defining the strategic fundamentals of digital
  • Understanding the levers of digital marketing
  • Develop a strategy tailored to the needs of the main business lines
  • Plan digital marketing actions in line with strategy

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The admission process
14 hours

Digital strategy training program

Digital fundamentals
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing
  • The digital ecosystem in the main businesses
  • BtoC / BtoB challenges
Content creation
  • Content strategy
  • Do's and don't
Website optimization
  • Customer journey and decision criteria
  • Updating content, offers, events
Online Booking Tools
  • Main features
  • Integration into the marketing ecosystem
Traffic Acquisition and Conversion
  • Acquisition tunnel
  • SEO
  • SEA
  • Social Ads
  • Social media and influence
  • E-reputation
  • Email marketing
  • Third-party marketing
Tracking, performance analysis and optimization
  • Traffic analysis
  • Optimization tools and resources
Loyalty management and databases
  • Databases
  • Adapting to the customer journey
Digitizing the customer experience
  • Technology integration
  • Technological innovations
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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital strategies in key sectors.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy training.
Please see the page below dedicated to financing.

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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Information updatedon 17/05/2024

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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Crews Education
Private Technical School
Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2024 Crews Education