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Digital strategy Training

Digital strategy Training

Digital strategy Training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1 360€ excl. VAT
Price per participant
Payment in instalments
Interested in this course?
Apply
I'm interested
Download our program

The Digital Strategy course is designed to give you a broad understanding of the digital challenges facing the main business areas (marketing, communications, HR, finance, customer relations, IT, sales services). Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how to define the most effective digital actions based on business opportunities.

Location 📍
Home
Contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Digital Strategy Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Digital fundamentals
Further studies

📅 Upcoming webinars

📅 Next sessions

Sep. 9 to Sep. 11, 2025
Remote
Places available
Nov. 18 to Nov. 20, 2025
Remote
Places available
Please contact us for the next dates️ or a customized training 📩
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Benefits of Digital Strategy training

  • 100% training to meet the challenges of the main business lines
  • A mix of theory and practice
  • An expert trainer in digital strategy
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Digital strategy training objectives

  • Defining the strategic fundamentals of digital
  • Understanding the levers of digital marketing
  • Develop a strategy tailored to the needs of the main business lines
  • Plan digital marketing actions in line with strategy

‍

The admission process
14 hours

Digital strategy training program

Digital fundamentals
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing
  • The digital ecosystem in the main businesses
  • BtoC / BtoB challenges
Content creation
  • Content strategy
  • Do's and don't
Website optimization
  • Customer journey and decision criteria
  • Updating content, offers, events
Online Booking Tools
  • Main features
  • Integration into the marketing ecosystem
Traffic Acquisition and Conversion
  • Acquisition tunnel
  • SEO
  • SEA
  • Social Ads
  • Social media and influence
  • E-reputation
  • Email marketing
  • Third-party marketing
Tracking, performance analysis and optimization
  • Traffic analysis
  • Optimization tools and resources
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital strategies in key sectors.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy training.
Please see the page below dedicated to financing.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of course: 100%.
  • Individual progression rate: 100%.
Accessibility & International
Apply

‍Informationupdated on 26/06/2025

Further information

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