📢 Registration for 2025-2026 is now open!
👉 Read more
🔎 I would like to know more
📑 Download the program

Social networking course

Social networking course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,180 EXCLUDING VAT
Price per participant
Payment can be made in instalments
Interested in this course?
Apply
I'm interested
Receive the latest news?
Alert me
Download program content
Next webinar - Digital & Tourism 📆
I take part online
Next webinar - Masters / MBAs 📆
I take part online

The Social Networks training course aims to provide in-depth knowledge of social networks (Facebook, Instagram, TikTok, LinkedIn). This includes knowledge of advertising platforms and third-party platforms. You'll also learn the fundamentals of influencer marketing.

Next intake
October 15, 2024
Certification
Target audience
All professionals
Accessibility
All profiles
Admission
Prerequisites
Digital fundamentals
Further studies

📅 Next sessions

Benefits of Social Networks training

  • 100% training to meet the challenges of the main business lines
  • A mix of theory and practice
  • An expert trainer in social networks
  • Groups of up to 10 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Social networking training objectives

  • Understanding professional social networks and their specific features
  • Develop a Social Media strategy tailored to the main business lines
  • Create content and draw up an editorial plan in line with strategy
  • Master the fundamentals of influencer marketing
14 hours

Social networking training program

Overview of Social Networks
  • Target audiences
  • Formats, content types and trends
  • How Algorithms Work
  • Identifying professional uses for each platform
Social Media Strategy
  • Positioning 
  • Different strategies: awareness, acquisition, retention
  • Timing of publications
Content creation
  • Content strategy
  • Do's and don't
Editorial planning
  • Organization and processes
  • Publishing tools
Community Management
  • Leading a community 
  • Community manager tools
Paid advertising / Social Ads for tourism
  • Segmentation criteria
  • Ad optimization
Social Media KPIs
  • Choice of metrics
  • Reporting tools
Influence marketing
  • Types of collaboration
  • Choosing the right influencers

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, trainees will be able to apply for positions involving the implementation of actions on social networks in the main business lines.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Social Networks training.
Please see the page below dedicated to financing.

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

‍Informationupdated on 29/10/2024

Further information

These courses may be of interest to you

2 days
In-person / Online
Please contact us
2 days
In-person / Online
Please contact us
2 days
In-person / Online
Contact us

Stay informed!

Receive our latest news and dates of upcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.