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F&B Marketing Training

F&B Marketing Training

F&B Marketing Training
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1,520€ excl. VAT
Price per participant
Payment in instalments
Interested by this course?
Apply
I'm interested
Download our program

The F&B Marketing Course aims to explain the marketing fundamentals of running a bar or restaurant. Digital strategy, traffic acquisition, social networks, reservation tools, loyalty management... you'll learn how to define the most effective marketing and digital actions to develop an outlet.

Location 📍
Back to school
✅ Parallel admissions available
Certification 🎓
Certificate issued
"F&B Marketing Specialization by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
No prerequisites
Further studies
Satisfaction ⭐
100%

📅 Prochains événements

📅 Next sessions

Nov. 18 to Nov. 20, 2025
Remote
Places available
Du 13 jan. au 15 jan. 2026
Remote
Places available
Du 17 mars au 19 mars 2026
Remote
Places available
Please contact us for the next dates️ or a customised training 📩
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Benefits of F&B Marketing training

  • 100% training on marketing issues in the foodservice industry
  • A mix of theory and practice, using Food & Beverage Marketing tools
  • An expert trainer in restaurant marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Food & Beverage Marketing training objectives

  • Define the marketing fundamentals of restaurant and bar management
  • Experiment with the essential tools of brand awareness, traffic acquisition and conversion
  • Develop a strategy adapted to the needs of each outlet based on its positioning
  • Plan marketing and digital actions consistent with strategy
The admission process
14 hours

Food & Beverage Marketing training program

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

F&B Marketing Fundamentals
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing applied to foodservice
  • The foodservice marketing ecosystem
  • BtoC / BtoB challenges
Creating content for catering
  • Content strategy
  • Do's and don't
Website optimization for restaurants
  • The customer journey
  • Decision criteria
  • Updating content
  • Offers, events
Online Booking Tools
  • Main features
  • Integration into the marketing ecosystem
Traffic acquisition and conversion for a point of sale
  • SEO for a restaurant
  • ATS for a restaurant
  • Social Ads for restaurants
  • Social media and influence for a restaurant
  • E-reputation in the restaurant industry
  • Email marketing for a restaurant
  • Third-party marketing
Tracking, performance analysis and optimization
  • Traffic analysis applied to foodservice
  • Optimization tools and resources
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing marketing and digital initiatives in the foodservice sector.

They can also continue to train in other skills of the sector.

They took part in this training

They recruited students for this training

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways of financing Food & Beverage Marketing training.
Please see the page below dedicated to financing.

Read more
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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of course: 100%.
  • Satisfaction rate with skills acquired: 100%.
  • Interruption rate during training: 0%.
Accessibility & International
Apply

‍Informationupdated on 01/09/2025

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
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Quality certification has been awarded for the following categories of action:
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