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Bachelors 3rd year
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Short online courses
F&B Marketing Course

F&B Marketing Course

F&B Marketing Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,960€
Up to 5 payments, free of charge
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The F&B Marketing Course aims to explain the marketing fundamentals of running a bar or restaurant. Digital strategy, traffic acquisition, social networks, reservation tools, loyalty management... you'll learn how to define the most effective marketing and digital actions to develop an outlet.

Next intake
October 8, 2024
Next session 📅
October 8, 2024
Certification
Target audience
Restaurant and hotel professionals
Accessibility
All profiles
Admission
Prerequisites
Restaurant basics
Further studies

Benefits of F&B Marketing training

  • 100% training in the challenges of foodservice marketing
  • A mix of theory and practice, using F&B marketing tools
  • An expert trainer in restaurant marketing
  • Groups of up to 10 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

F&B Marketing training objectives

  • Define the marketing fundamentals of restaurant and bar management
  • Experiment with the essential tools of brand awareness, traffic acquisition and conversion
  • Develop a strategy adapted to the needs of each outlet based on its positioning
  • Plan marketing and digital actions consistent with strategy
The admission process
14 hours

F&B Marketing Course Curriculum

F&B Marketing Fundamentals
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing applied to foodservice
  • The foodservice marketing ecosystem
  • BtoC / BtoB challenges
Creating content for catering
  • Content strategy
  • Do's and don't
Website optimization for restaurants
  • The customer journey
  • Decision criteria
  • Updating content
  • Offers, events
Online Booking Tools
  • Main features
  • Integration into the marketing ecosystem
Traffic acquisition and conversion for a point of sale
  • SEO for a restaurant
  • ATS for a restaurant
  • Social Ads for restaurants
  • Social media and influence for a restaurant
  • E-reputation in the restaurant industry
  • Email marketing for a restaurant
  • Third-party marketing
Tracking, performance analysis and optimization
  • Traffic analysis applied to foodservice
  • Optimization tools and resources
Loyalty management and databases
  • Structuring the database
  • Communicate effectively throughout the customer journey
Digitizing the customer experience
  • Technological integration and menu accessibility
  • Delivery and click & collect
  • Payment
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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing marketing and digital initiatives in the foodservice sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for its training programs, there are a number of ways in which you can finance your F&B Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Information updatedon 03/05/2024

Further information

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Crews Education
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Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2024 Crews Education