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F&B Marketing Course

F&B Marketing Course

F&B Marketing Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,520 EXCL. TAX
Price per participant
Payment can be made in instalments
Interested in this course?
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The F&B Marketing Course aims to explain the marketing fundamentals of running a bar or restaurant. Digital strategy, traffic acquisition, social networks, reservation tools, loyalty management... you'll learn how to define the most effective marketing and digital actions to develop an outlet.

Next intake
Certification
Certificate issued
"F&B Marketing Specialization by Crews
Accessibility
All profiles
Admission
Prerequisites
No prerequisites
Further studies

📅 Upcoming webinars

📅 Next sessions

Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Feb. 7, 2025
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Jan. 28 to Jan. 30, 2025
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Feb. 4 to Feb. 6, 2025
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Feb. 4 to Feb. 6, 2025
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Feb. 4 to Feb. 6, 2025
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February 4, 2025
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February 13, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 6, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 24 to March 28, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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May 6 to May 8, 2025
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May 6 to May 8, 2025
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May 6 to May 8, 2025
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May 20 to May 22, 2025
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May 20, 2025
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May 20, 2025
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May 20, 2025
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May 20, 2025
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May 20 to May 22, 2025
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May 20 to May 22, 2025
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May 20, 2025
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May 22, 2025
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May 22, 2025
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May 27 to May 29, 2025
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May 27 to May 29, 2025
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May 27 to May 29, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 19, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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September 23, 2025
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September 23, 2025
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Sep. 23 to Sep. 25, 2025
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September 23, 2025
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September 23, 2025
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Sep. 23 to Sep. 25, 2025
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Sep. 23 to Sep. 25, 2025
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Sep. 23 to Sep. 25, 2025
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September 23, 2025
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September 25, 2025
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October 7, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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November 18, 2025
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Nov. 18 to Nov. 20, 2025
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November 18, 2025
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November 18, 2025
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November 18, 2025
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Nov. 18 to Nov. 20, 2025
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Nov. 18 to Nov. 20, 2025
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Please contact us for the next dates️ or a customized training 📩
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Benefits of F&B Marketing training

  • 100% training on marketing issues in the foodservice industry
  • A mix of theory and practice, using Food & Beverage Marketing tools
  • An expert trainer in restaurant marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Food & Beverage Marketing training objectives

  • Define the marketing fundamentals of restaurant and bar management
  • Experiment with the essential tools of brand awareness, traffic acquisition and conversion
  • Develop a strategy adapted to the needs of each outlet based on its positioning
  • Plan marketing and digital actions consistent with strategy
The admission process
14 hours

Food & Beverage Marketing training program

F&B Marketing Fundamentals
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing applied to foodservice
  • The foodservice marketing ecosystem
  • BtoC / BtoB challenges
Creating content for catering
  • Content strategy
  • Do's and don't
Website optimization for restaurants
  • The customer journey
  • Decision criteria
  • Updating content
  • Offers, events
Online Booking Tools
  • Main features
  • Integration into the marketing ecosystem
Traffic acquisition and conversion for a point of sale
  • SEO for a restaurant
  • ATS for a restaurant
  • Social Ads for restaurants
  • Social media and influence for a restaurant
  • E-reputation in the restaurant industry
  • Email marketing for a restaurant
  • Third-party marketing
Tracking, performance analysis and optimization
  • Traffic analysis applied to foodservice
  • Optimization tools and resources
Loyalty management and databases
  • Structuring the database
  • Communicate effectively throughout the customer journey
Digitizing the customer experience
  • Technological integration and menu accessibility
  • Delivery and click & collect
  • Payment
Apply
I'm interested
Notify me of updates

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing marketing and digital initiatives in the foodservice sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways of financing Food & Beverage Marketing training.
Please see the page below dedicated to financing.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of course: 100%.
  • Satisfaction rate with skills acquired: 100%.
Accessibility & International
Apply
Notify me of updates

‍Informationupdated on 13/01/2025

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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Crews Education
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Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2025 Crews Education