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SEA & Hospitality Course

SEA & Hospitality Course

SEA & Hospitality Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,070€
Price per participant
Payment can be made in instalments
Interested in this course?
Apply
I'm interested
Download our program

The aim of the SEA & Hospitality training course is to master the challenges of paid search (Google Ads, Bing Ads) for a hotel. You'll learn the basics of SEA as applied to the hotel industry, how to use the tools to run campaigns, and the best strategies to adopt.

Location 📍
Next intake
Please contact us
Certification 🎓
Certificate issued
"SEA & Hospitality Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies

📅 Upcoming webinars

📅 Next sessions

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SEA & Hospitality training benefits

  • Training that is 100% applied to the challenges of the hotel industry
  • A mix of theory and practice, using ATS tools
  • An expert trainer on ATS in the hotel industry
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

‍

SEA & Hospitality training objectives

  • Understanding SEA and its impact on hotel visibility
  • Creating effective campaigns for hotels
  • Targeting and optimizing campaigns
  • Measuring and analyzing campaigns for the hospitality industry
The admission process
14

The SEA & Hospitality course program

Introduction to SEA and its application to the hotel industry
  • Definition of SEA and difference from SEO (natural search engine optimization).
  • Why SEA is essential for hotels (instant visibility, precise targeting and measurable ROI)
  • SEA objectives in the hotel sector (increase direct bookings, improve brand awareness, maximize revenue...)
Creating effective SEA campaigns for hotels
  • Choosing the right advertising platforms (Google Ads, Bing Ads, etc.).
  • Structure of a successful SEA campaign
  • Using hotel-specific ad extensions
Targeting and optimizing campaigns for the hospitality industry
  • Geographic and demographic targeting (attracting local and international customers...).
  • Use of audiences and remarketing to target users who have visited the hotel website
  • Optimization of bids and budgets to maximize campaign performance according to period
SEA campaign performance measurement and analysis
  • Monitoring of key KPIs (click-through rate, cost per click, conversion rate, cost per acquisition, etc.)
  • Analyze results and adjust campaigns
  • Analysis tools to measure ROI and optimize advertising investments
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, trainees will be able to apply for positions involving the implementation of SEA actions applied to the hotel industry within a company.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance your SEA & Hospitality training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 07/02/2025

Further information

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