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Spa Marketing Course

Spa Marketing Course

Spa Marketing Course
1 day
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
900€ excl. VAT
Price per participant
Payment can be made in instalments
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The Spa Marketing training course aims to explain the marketing fundamentals of running a spa, wellness or thermal center. Digital strategy, traffic acquisition, social networks, reservation tools, loyalty management... you'll learn how to define the most effective marketing and digital actions to develop a wellness profit center.

Next intake
Please contact us
Certification
Certificate issued
"Spa Marketing Specialization by Crews
Accessibility
All profiles
Admission
Prerequisites
Spa fundamentals
Further studies

📅 Upcoming webinars

📅 Next sessions

May 22, 2025
Remote
Places available
October 7, 2025
Remote
Places available
Please contact us for the next dates️ or a customized training 📩
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Spa Marketing training benefits

  • 100% training in spa and wellness issues
  • A mix of theory and practice, using Spa Marketing tools
  • An expert trainer in spa marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

‍

Spa Marketing training objectives

  • Understanding spa-specific marketing
  • Developing digital strategies and online presence
  • Create fi tting programs
  • Manage e-reputation and customer reviews
  • Optimizing local partnerships and collaborations
The admission process
7

Spa Marketing training program

Introduction to spa marketing
  • Marketing for differentiation in the wellness industry
  • Objectives: attract, retain and maximize profitability
  • Understanding spa customers' expectations and purchasing behavior
Digital strategies and online presence
  • Use of social networks to promote spa services
  • Website and local SEO optimization to attract customers
  • Online advertising (Google Ads, Facebook Ads) for targeted promotions
Loyalty and loyalty programs
  • Creation of loyalty programs to encourage repeat visits
  • Special offers and packages tailored to customer needs
  • Customer engagement through newsletters and exclusive events
Reputation management and customer reviews
  • Importance of customer reviews
  • Strategies for obtaining testimonials and building credibility
  • Responding to negative reviews and managing online reputation
Optimizing local partnerships and collaborations
  • Development of partnerships with hotels, restaurants and wellness centers
  • Combination offers to attract new customers
  • Collaboration with local influencers and media to extend visibility
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, trainees will be able to apply for positions aimed at implementing SPA Marketing initiatives within their company.

Financing Your Training

As Crews is Qualiopi-certified for training activities, there are many ways to finance Spa Marketing training.
We invite you to consult the page below dedicated to financing methods.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 07/02/2025

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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- apprenticeship course center.
Crews Education
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Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2025 Crews Education