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Spa Marketing Course

Spa Marketing Course
1 day
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
900 € EXCL. TAX
Price per participant
Payment can be made in instalments
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The Spa Marketing training course aims to explain the marketing fundamentals of running a spa, wellness or thermal center. Digital strategy, traffic acquisition, social networks, reservation tools, loyalty management... you'll learn how to define the most effective marketing and digital actions to develop a wellness profit center.

Next intake
Please contact us
Certification
Certificate issued
"Spa Marketing Specialization by Crews
Accessibility
All profiles
Admission
Prerequisites
Further studies

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Spa Marketing training benefits

  • 100% training in spa and wellness issues
  • A mix of theory and practice, using Spa Marketing tools
  • An expert trainer in spa marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Spa Marketing training program

Introduction to spa marketing
  • Marketing for differentiation in the wellness industry
  • Objectives: attract, retain and maximize profitability
  • Understanding spa customers' expectations and purchasing behavior
Digital strategies and online presence
  • Use of social networks to promote spa services
  • Website and local SEO optimization to attract customers
  • Online advertising (Google Ads, Facebook Ads) for targeted promotions
Loyalty and loyalty programs
  • Creation of loyalty programs to encourage repeat visits
  • Special offers and packages tailored to customer needs
  • Customer engagement through newsletters and exclusive events
Reputation management and customer reviews
  • Importance of customer reviews
  • Strategies for obtaining testimonials and building credibility
  • Responding to negative reviews and managing online reputation
Optimizing local partnerships and collaborations
  • Development of partnerships with hotels, restaurants and wellness centers
  • Combination offers to attract new customers
  • Collaboration with local influencers and media to extend visibility

Career opportunities and further studies

Job opportunities and career paths

Financing Your Training

As Crews is Qualiopi-certified for training activities, there are many ways to finance Spa Marketing training.
We invite you to consult the page below dedicated to financing methods.

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

‍Informationupdated on 09/12/2024

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