Social Media training & Hospitality | Social Media in the hotel industry

Social Media & Hospitality Course

14 hours

Inter / Intra

In-person / Online

French / English

Customized training ⚙️

On request

Group video training 💻

1,960€

Up to 5 payments, free of charge

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The Social Media & Hospitality course aims to provide in-depth knowledge of social networks (Facebook, Instagram, TikTok, LinkedIn) and their use in the hospitality industry. This includes knowledge of advertising platforms and third-party platforms. You will also learn the fundamentals of influencer marketing as applied to the hotel industry.

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Certification

Target audience

Hospitality professionals

Accessibility

All profiles

Admission

Prerequisites

Hospitality fundamentals

Further studies

The benefits of Social Networks & training Hospitality

Training that is 100% applied to the challenges of the hotel industry
A mix of theory and practice, with the use of social networks
An expert trainer on social networking in the hotel industry
Groups of up to 10 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Objectives of the Social Networks & training course Hospitality

Understanding professional social networks and their specific features
Develop a Social Media strategy tailored to the needs of a hotel or accommodation
Create content and draw up an editorial plan in line with strategy
Master the fundamentals of influencer marketing in the hotel industry

The admission process

14 hours

The Social Networks training program Hospitality

Overview of Social Networks

Target audiences
Formats, content types and trends
How Algorithms Work
Identifying hotel uses for each platform

Social Media strategy applied to the hotel industry

Positioning
Different strategies: awareness, acquisition, retention
Timing of publications

Creating content for a hotel

Content strategy
Do's and don't

Editorial planning

Organization and processes
Publishing tools

Community Management

Leading a community
Community manager tools

Paid advertising / Social Ads for tourism

Segmentation criteria for the hotel industry
Ad optimization

Social Media KPIs

Choice of metrics
Reporting tools

Influence marketing in the hotel industry

Types of hotel collaborations
Choosing the right influencers

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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, trainees will be able to apply for positions in the hospitality industry that involve implementing social networking initiatives.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Social Networks & Hospitality training.
Please see the page below dedicated to financing.

Other information

Methods used

Training led by working professionals
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibilityfor international audiences, contact us: international@crews-education.com

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‍Information updatedon 06/05/2024

Further information