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Master Digital & Tourism

Sales & Marketing Manager

Master Digital & Tourism
Bac+5
2 years
Inter / Intra
Initial / Part-time
French / English
Customized training ⚙️
On request
Group video training 💻
Price per participant
Payment can be made in instalments
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Master Digital & Tourism (MDT) is the most advanced master's degree Tourism in digital strategy, marketing and innovation in tourism. It will enable you to master all the tools and methodologies, apply them to the economic and social challenges of tourism, and take the initiative to implement digital solutions in this sector.

Next intake
September 2025 / January 2026
Certification
Certificate issued
Recognized by the French State - Level 7*.
Accessibility
Bac+3
Admission
Based on portfolio and oral presentation
Prerequisites
Further studies

* Master Digital & Tourism prepares you for the "Sales and Marketing Manager" title, certified at level 7, NSF codes 312p, 312n, 312m, registered with the RNCP on 20/01/2021, awarded by Educsup.

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The advantages of our Master Tourism

  • Training focused on tourism marketing and e-tourism
  • Live and distance learning
  • 60 digital, marketing and tourism professionals (average age 36)
  • State-approved qualification (RNCP level 7)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with current promotion (2024-2026)

Goals of the Master Digital & Tourism

  • Developing a sales and marketing strategy for the tourism industry
  • Implementing sales policy in tourism
  • Managing a team and a sales network in tourism
  • Measuring sales performance in tourism

Admissions for Master Tourism

Accessible from a Bac+3 level (BUT, digital school, business school, specialized tourism school), the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship, while specializing in the tourism sector.

960 hours

The Master Digital & Tourism Curriculum

Our Master Tourism (MDT) program lasts two years and alternates between one week in class and three weeks on the job.

  • The Master 1 Tourism course enables you to develop strong expertise in digital technology, tourism marketing and technological innovations in tourism.
  • The Master 2 Tourism is a year focused on business and entrepreneurship in the tourism sector.

The program is structured as follows:

  • 80% of content consists of theoretical and practical courses focusing on digital, marketing, sales and tourism skills
  • 20% of the time is spent on projects
155h : Tourism, Tourism marketing and E-tourism
  • Tourism sector tools
  • Tourism marketing
  • Destination Marketing
  • Digital strategy in tourism
  • Revenue Management
  • Marketing strategies in tourism
  • Loyalty Strategies
  • OTAs Management
  • Customer journey, NPS & Satisfaction
  • Segmental Marketing (BtoB, F&B, Spa, Weddings, Loyalty)
  • Events
  • Geolocation and Mobility
  • Tourism Durable
125h: Marketing & Brand
  • Strategic marketing applied to tourism
  • Social Media & Social Selling
  • Analytics & Conversion Rate Optimization (CRO)
  • Traffic/Growth Management applied to tourism
  • Automation & CRM
  • CRM applied to tourism
  • Influence Marketing applied to tourism
  • Brand Management applied to tourism
  • Data Mining
  • Emotional Marketing
  • Neuromarketing
115h: Design & Tech
  • Design Thinking
  • Creative and graphic culture
  • Motion Design
  • UX/UI Design
  • Design Systems
  • Sound Design
  • Data Visualization
  • Web fundamentals and CMS
  • NoCode & Automation
75h: Product & Innovation

  • Advanced project management
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
  • AI methodologies
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/contactless technologies
  • Blockchain, crypto & NFT
170h: Business & Entrepreneurship
  • Sales Strategy & Business development
  • Business Models & Business Strategy
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • HR and Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital, intellectual property and corporate law
40h: Personal Development
  • Business English
  • Public speaking
  • Sector, technology and international watch
280h: Projects, seminars and coaching
  • 6 projects minimum: Onboarding, Call for tenders, 360° project, Company audit, Intrapreneurship project, Entrepreneurship project
  • Seminars: 4 seminars in In-person (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, communication and sales in tourism companies. They may also decide to set up their own business in tourism.

Students can transfer to another course during the year or at the end of their training.

Financing Your Training

The initial fee for Master Digital & Tourism 2025-2027 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the training costs of €21,800 are paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Theoretical face-to-face distance learning courses given by working professionals 
  • Projects for partner companies
  • Seminars in In-person
  • Participation in conferences and events
  • 60 expert speakers
Evaluation methods

Issuance of the title is conditional on validation of all skill blocks.
It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first intake of trainees will complete the course in December 2025. Results will be updated in March 2026.

  • Number of work-study students: 78%.
  • Satisfaction rate after 4 months of training: 96%.
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

‍Informationupdated on 19/12/2024

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