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MBA Digital & Tourism

MBA Digital & Tourism
Bac+5 level
12 months
Inter / Intra
Part-time
French / English
Customized training ⚙️
On request
Group video training 💻
Price per participant
Payment can be made in instalments
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The MBA Digital & Tourism enables you to develop strong dual skills in digital, marketing and tourism. This MBA Tourism will enable you to design and implement an e-tourism strategy, analyze and build a brand or destination, and acquire all the skills needed to innovate and undertake in this sector.

Location 📍
Next intake
September 2025
Certification 🎓
Certificate issued
State-approved - Level 7
Accessibility
Bachelor or Master degree
Admission 📝
Based on portfolio and oral presentation
Prerequisites
Further studies

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The advantages of our MBA Tourism

  • Course focused on etourism and tourism marketing
  • Live and distance learning, with a maximum of 15 learners per class
  • Part-time or study-work program to maintain a professional activity
  • In work-study schemes, training costs can be financed by companies and OPCOs.
  • Choose your company without geographical constraints
  • State-approved qualification (RNCP level 7)

Objectives of the MBA in Digital & Tourism

  • Developing a sales and marketing strategy for the tourism industry
  • Implementing sales policy in tourism
  • Managing a team and a sales network in tourism
  • Measuring sales performance in tourism

Admissions for this MBA Tourism

Accessible from a Bac+4 level or from a Bac+3 level with professional experience, the course is aimed at students wishing to develop their skills in digital, marketing, innovation and entrepreneurship, while specializing in the tourism sector.

490 hours

The MBA Digital & Tourism Curriculum

70h: Tourism and E-tourism
  • Sector-specific tourism tools
  • Destination Marketing
  • Event Strategy
  • Loyalty Strategies
  • E-reputation, Customer Satisfaction & NPS
  • F&B Marketing
  • BtoB Marketing
  • On-board Technologies
  • Web3 & Metaverse
  • Tourism sustainable

70h: Marketing & Brand
  • Social Media applied to tourism
  • Brand Management applied to tourism
  • Data Mining
  • Emotional marketing and storytelling
  • Conversational & Vocal Marketing
  • Marketing Automation
  • Further training
30h: Design & Content
  • Content strategy
  • Motion Design
  • Data Visualization
  • Sound Design
  • Video Marketing
  • Further training

8pm: Technologies
  • ‍NoCode & Automation
  • Data Analysis
  • Further training
8pm: Product & Methodologies
  • Market-fit
  • Product Quality
3pm: Innovation
  • Technological innovations in tourism
120h: Business & Entrepreneurship
  • Business Strategy
  • Business Models
  • Business Intelligence
  • Marketplace and collaborative platforms
  • Intrapreneurship
  • Corporate Social Responsibility (CSR)
  • Employer Branding
  • Tuiton Fees & Funding
  • Multicultural Management
  • Digital & Business Law
3pm: Personal development
  • Technology, sector and international watch
  • Business English

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, sales and communications in tourism companies. They can also set up their own business in tourism.

At the end of the course, students can transfer to another course.

Financing Your Training

The initial fee for the MBA Digital & Tourism 2025-2026 is €9,600.
Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the €11,900 training fee is paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionals 
  • Project management for partner companies, coaching by working professionals
  • Seminars in In-person
  • Participation in conferences and events
Evaluation methods

Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first class of trainees preparing for this course will be recruited in January 2025. Results will be updated from March 2026.

  • Number of alternates : NA
  • Satisfaction rate after 4 months of training: 96%.
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

‍Informationupdated on 27/11/2024

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