The Master Marketing & Management in Tourism (MMT) is the most advanced master's degree in marketing, sales and digital strategy in tourism. Available as an initial or sandwich course, it will enable you to master all the tools and methodologies, apply them to the economic and social challenges of tourism, and take the initiative to implement sales and marketing solutions in this sector.
*The Master Marketing & Management specializing in Tourism prepares students for the "Sales and Marketing Manager" title, certified at level 7, NSF codes 312p, 312n, 312m, registered with the RNCP on 20/01/2021, awarded by Educsup.
Accessible from a Bac+3 level (BUT, digital school, business school, specialized tourism school), the course is aimed at students wishing to develop their skills in marketing, sales, innovation and entrepreneurship, while specializing in the tourism sector.
Our Master Marketing & Management - Tourism (MMT) is a two-year program, alternating one week in class and three weeks in the workplace.
On completion of the course, students can move into positions of responsibility in digital, marketing, communication and sales in tourism companies. They may also decide to set up their own business in tourism.
Students can transfer to another course during the year or at the end of their training.
The initial fee for MMT 2025-2027 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.
Under a work-study program (apprenticeship or professional training contract), the training costs of €21,800 are paid by the company and/or its OPCO.
To find out about all the fees and financing options, visit our dedicated page.
Issuance of the title is conditional on validation of all skill blocks.
It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.
The first intake of trainees will complete the course in December 2025. Results will be updated in March 2026.
CFA data is updated annually and available on the distribution site.
Crews is committed to providing access to training for all.
Informationupdated on 12/03/2025
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