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Loyalty Marketing Training

Loyalty Marketing Training

Loyalty Marketing Training
1 day
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
920€ excl. VAT
Price per participant
Payment can be made in instalments
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The Loyalty Marketing training course is designed to give you a broad understanding of the challenges of loyalty in different business sectors such as the hotel and tourism industries. You will learn about the concept of customer loyalty through numerous examples, and discover the main Loyalty Marketing strategies.

Next intake
Please contact us
Certification
Certificate issued
"Loyalty Marketing Specialization by Crews
Accessibility
All profiles
Admission
Prerequisites
Further studies

📅 Upcoming webinars

📅 Next sessions

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Loyalty Marketing training benefits

  • A mix of theory and practice, using Loyalty Marketing tools
  • A Loyalty Marketing expert trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

‍

Loyalty Marketing training objectives

  • Understand the principles of loyalty marketing and its impact on customer loyalty
  • Design effective loyalty programs tailored to consumer needs
  • Use CRM tools and data to personalize the customer experience
  • Analyze trends and innovations to optimize loyalty strategies
The admission process
7 hours

Loyalty Marketing training program

The basics of loyalty marketing
  • Definition and importance of loyalty
  • Different types of loyalty programs (points, rewards, exclusive offers)
  • Loyalty marketing objectives: increasing retention rates and customer lifetime value
Design and management of loyalty programs
  • Creation of a loyalty program
  • Integrating the program into the customer experience and managing rewards
  • Case studies: analysis of successful loyalty programs
CRM tools for loyalty marketing
  • Use customer data to personalize offers and communications
  • CRM tools and automation platforms to manage interactions and loyalty offers
  • Analysis of customer feedback to improve offer and satisfaction
Loyalty marketing trends in the hotel and tourism industry
  • Innovations in loyalty marketing: gamification, advanced personalization, AI
  • The impact of social networks and digitalization on loyalty programs
  • Measure the effectiveness of loyalty programs and adjust strategies accordingly
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Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to take up positions involving the implementation of loyalty strategies in a variety of sectors.

They can also deepen their skills in digital marketing, CRM and customer relationship management.

Financing Your Training

As Crews is Qualiopi-certified for its training programs, there are a number of ways to finance Loyalty Marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 12/02/2025

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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Crews Education
Private Technical School
Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2025 Crews Education