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Brand Marketing / Management training

Brand Marketing / Management training
1 day
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
880€ excl. VAT
Price per participant
Payment can be made in instalments
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The Brand Marketing / Management course is designed to give you an in-depth understanding of the issues involved in creating, developing and managing a brand. Strategic positioning, brand identity, reputation management, storytelling, marketing activations and digitalization... You'll learn the most effective techniques for reinforcing brand image, increasing brand awareness and engaging consumers in the digital age.

Location 📍
Next intake
Please contact us
Certification 🎓
Certificate issued
"Brand Marketing / Management Specialization" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Further studies

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Benefits of Brand Marketing training

  • 100% Brand Marketing training
  • A mix of theory and practice
  • An expert Brand Marketing trainer
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Brand Marketing training objectives

  • Understand the fundamentals of Brand Marketing and Brand Management.
  • Build a strong brand identity consistent with strategy
  • Develop an effective, differentiating brand strategy
  • Integrate digital tools and trends to optimize visibility and engagement
7 hours

Brand Management training program

Developing a brand strategy
  • Introduction to Brand Marketing and Brand Management
  • Brand analysis and audit
  • Alignment between business objectives and brand strategy
  • Aligning the brand with its target
Brand digitization
  • Coordinate branding elements: logo, storytelling, interior design, etc.
  • The role of brand management in customer loyalty and acquisition
  • The importance of consistency in communication
  • Current trends in brand management 
  • Tools for optimizing your digital presence
  • E-reputation management
Implement actions consistent with strategy
  • Ways to keep the brand alive over time and across all channels
  • The importance of consistency across all contact points
  • Digital strategy, event communications and partnerships
  • Team training: embodying the brand at every stage of the customer journey
  • Tools and indicators to assess brand performance

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions in brand marketing and brand management. They can also continue their training in other skills.

Financing Your Training

As Crews is Qualiopi-certified for training programs, there are many ways of financing Brand Marketing training.
Please see the page below dedicated to financing.

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

‍Informationupdated on 07/04/2025

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