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Brand Marketing & Hospitality Course

Brand Marketing & Hospitality Course
1 day
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
920 € EXCL. TAX
Price per participant
Payment can be made in instalments
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The Brand Management/Marketing & Hospitality course is designed to give you a broad understanding of the issues involved in creating and managing a brand in the hotel industry. Brand positioning, brand identity, brand management framework, storytelling, marketing activations... you'll learn the most effective techniques for creating and developing a brand in the hotel sector.

Next intake
Certification
Certificate issued
"Brand Marketing & Hospitality" by Crews
Accessibility
All profiles
Admission
Prerequisites
No prerequisites
Further studies

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The benefits of Brand Marketing & Marketing training Hospitality

  • Training that is 100% applied to the challenges of the hotel industry
  • A mix of theory and practice, using brand marketing tools
  • An expert trainer on Brand Marketing in the hotel industry
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs
7 hours

The Brand Management & Hospitality Course Curriculum

Understand the challenges of building a hotel brand
  • Brand definition: rational and emotional aspects
  • Hotel brand specifics (customer experience, hospitality, perception)
  • Case studies: analysis of hotel brands
Understanding the challenges of brand management for a hotel or hotel brand
  • Brand positioning: luxury, budget, boutique, etc.
  • Coordinate branding elements: logo, storytelling, interior design, etc.
  • The role of brand management in customer loyalty and acquisition
  • The importance of consistency in communication
  • Current trends in brand management for the hotel industry
Developing a brand strategy for a hotel or hotel brand
  • Brand analysis and auditing applied to the hotel industry
  • Alignment between business objectives and brand strategy
  • Steps for creating a brand strategy: defining targets, brand promises and values, building a strategic brand plan
Implement brand actions consistent with strategy
  • Ways to keep the brand alive over time and across all channels
  • The importance of consistency across all contact points
  • Digital strategy, event communications and partnerships
  • Team training: embodying the brand at every stage of the customer journey
  • Tools and indicators to assess brand performance

Career opportunities and further studies

Job opportunities and career paths

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways of financing Brand Marketing & Hospitality training.
We invite you to consult the page dedicated to financing methods below.

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

‍Informationupdated on 13/01/2025

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