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Brand Marketing & Luxury Training

Brand Marketing & Luxury Training

Brand Marketing & Luxury Training
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙
On request
Group video training đŸ’»
1,720 excl. VAT
Price per participant
Payment in instalments
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Download our program

Formation Brand Marketing & Luxe : stratégie de marque de luxe

The Brand Management & Luxury course aims to give you a broad understanding of the issues involved in creating and managing a brand in the luxury world. Brand positioning, brand identity, brand management framework, storytelling, marketing activations... you'll learn the most effective techniques for creating and developing a brand in the luxury sector.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Brand Marketing & Luxury" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Marketing concepts
Further studies
Satisfaction ⭐

📅 Prochains Ă©vĂ©nements

📅 Next sessions

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Please contact us for the next dates or a customised training đŸ“©
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The benefits of Brand Marketing and Luxury

  • 100% training in the challenges of the Luxury
  • A mix of theory and practice
  • An expert trainer in luxury brand marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

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Objectifs de la formation Brand Marketing et Luxe

  • Comprendre les leviers du marketing de marque appliquĂ©s Ă  l’univers du luxe
  • DĂ©finir une stratĂ©gie marketing cohĂ©rente avec l’ADN et le positionnement d’une marque haut de gamme
  • CrĂ©er des campagnes de communication diffĂ©renciantes et porteuses de valeur
  • DĂ©ployer une stratĂ©gie d’activation omnicanale alignĂ©e avec les attentes du marchĂ© du luxe
The admission process

Avis sur la formation

14 hours

Program of the Brand Marketing & Luxury Course

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariĂ©s.

Introduction au brand marketing dans le luxe
  • ParticularitĂ©s du marketing de marque dans un environnement haut de gamme
  • Positionnement, hĂ©ritage, raretĂ© et storytelling
  • Équilibre entre image, produit et expĂ©rience
Définir une stratégie marketing de marque
  • Plateforme de marque et construction du discours
  • Identification des personas et segmentation
  • Alignement entre objectifs business et identitĂ©
Création de campagnes dans le luxe
  • Codes visuels, formats narratifs, supports de diffusion
  • Lancement produit, storytelling, ambassadeurs
  • Exemples de campagnes marquantes de grandes maisons
Activer sa stratégie sur les bons canaux
  • Digital, presse, retail, Ă©vĂ©nementiel, influence
  • Parcours client et cohĂ©rence omnicanale
  • ExpĂ©rience Ă©motionnelle et fidĂ©lisation
Practical workshop
  • Diagnostic d’une marque luxe existante
  • DĂ©finition d’une stratĂ©gie marketing complĂšte
  • PrĂ©sentation des recommandations et Ă©changes
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Career opportunities and further studies

Job opportunities and career paths

They took part in this training

Quelques entreprises partenaires

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Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance Brand Marketing & Luxury training.
We invite you to consult the page below dedicated to financing methods.

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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
  • Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
  • Accessibilityfor international audiences, contact us: international@crews-education.com
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‍Informations mises à jour le 26/11/2025

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