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Bachelors 3rd year
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Brand Marketing & Luxury Training

Brand Marketing & Luxury Training

Favorite ❤️
Best Seller ⭐
Certification Course 🎓

Brand Marketing & Luxury Training Luxury Luxury Brand Strategy

The Brand Management & Luxury course aims to give you a broad understanding of the issues involved in creating and managing a brand in the luxury world. Brand positioning, brand identity, brand management framework, storytelling, marketing activations... you'll learn the most effective techniques for creating and developing a brand in the luxury sector.

Location 📍
Back to school
Please contact us
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Brand Marketing & Luxury" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
Marketing concepts
Further studies
Satisfaction ⭐

📅 Upcoming events

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Brand Marketing & Luxury Training
Customised training ⚙️
On request
Online training 💻
14 hours of training
Price per participant
1,720 excl. VAT
Interested in this training program?
Apply
I'm interested
Download program

The benefits of Brand Marketing and Luxury

  • 100% training in the challenges of the Luxury
  • A mix of theory and practice
  • An expert trainer in luxury brand marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

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Objectives of the Brand Marketing and Luxury Course

  • Understanding the key elements of brand marketing as applied to the luxury sector
  • Develop a marketing strategy that aligns with the brand identity and positioning of a luxury brand
  • Create distinctive and value-driven communication campaigns
  • Implement an omnichannel activation strategy aligned with the expectations of the luxury market
The admission process

Program of the Brand Marketing & Luxury Course

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Introduction to Brand Marketing in the Luxury Industry
  • Key Features of Brand Marketing in a High-End Environment
  • Positioning, heritage, scarcity, and storytelling
  • Balance between image, product, and experience
Develop a brand marketing strategy
  • Brand Platform and Narrative Development
  • Identifying personas and segmentation
  • Alignment between business objectives and brand identity
Creating campaigns in the luxury sector
  • Visual codes, narrative formats, media platforms
  • Product launch, storytelling, brand ambassadors
  • Examples of memorable campaigns by major brands
Implement your strategy on the right channels
  • Digital, media, retail, events, influencer marketing
  • Customer journey and omnichannel consistency
  • Emotional experience and customer loyalty
Practical workshop
  • Analysis of an existing luxury brand
  • Developing a comprehensive marketing strategy
  • Presentation of recommendations and discussion
I'm interested

Formats tailored to your needs

2-day training course
14 hours
Video
Group of up to 5 people
1,720 excl. VAT
Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

📅 Next sessions

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Upcoming dates available upon request 📩

In-house training

Masterclass
1–2 hours
5–100 people
On request
Thematic Conference
: Customized Program
Half-day
3,5h
5–100 people
On request
Workshop
: Customized Program
Days
1 to 5 days
On request

Intensive Course Groups of up to 12 students
Custom-made
Up to 200 people
On request
100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching
Replay recording
E-learning
Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

Career opportunities and further studies

Job opportunities and career paths

They took part in this training

Some of our partner companies

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Financing Your Training

As Crews is Qualiopi-certified for training courses, there are many ways to finance Brand Marketing & Luxury training.
We invite you to consult the page below dedicated to financing methods.

Read more
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Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
Accessibility & International
Apply

Information updated on November 26, 2025

To go further

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
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Quality certification has been awarded for the following categories of action:
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- apprenticeship course center.
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