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Luxury marketing training

Luxury marketing training

Luxury marketing training
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1 480 € EXCL. TAX
Price per participant
Payment can be made in instalments
Interested in this course?
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The Marketing course at Luxury aims to provide you with in-depth expertise in marketing strategies specific to luxury brands, particularly in a digital environment. You will explore the use of social networks, advertising platforms and third-party platforms, while mastering influencer marketing applied to the luxury sector.

Next intake
Certification
Certificate issued
"Luxury Marketing Specialization" by Crews
Accessibility
All profiles
Admission
Prerequisites
Marketing and luxury basics
Further studies

📅 Upcoming webinars

📅 Next sessions

January 14, 2025
Remote
Places available
Guaranteed session
January 14, 2025
Remote
Places available
Guaranteed session
January 14, 2025
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Places available
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January 14, 2025
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Jan. 14 to Jan. 16, 2025
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Jan. 14 to Jan. 16, 2025
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Jan. 14 to Jan. 16, 2025
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January 14, 2025
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January 16, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Feb. 4 to Feb. 6, 2025
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Feb. 4 to Feb. 6, 2025
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Feb. 4 to Feb. 6, 2025
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Feb. 4 to Feb. 6, 2025
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February 4, 2025
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February 13, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 4, 2025
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March 6, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 11 to March 13, 2025
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March 24 to March 28, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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March 25 to March 27, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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Apr. 8 to Apr. 10, 2025
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May 6 to May 8, 2025
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May 6 to May 8, 2025
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May 6 to May 8, 2025
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May 6 to May 8, 2025
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May 20 to May 22, 2025
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May 20, 2025
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May 20, 2025
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May 20, 2025
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May 20, 2025
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May 20 to May 22, 2025
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May 20 to May 22, 2025
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May 20 to May 22, 2025
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May 20, 2025
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May 22, 2025
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May 22, 2025
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May 27 to May 29, 2025
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May 27 to May 29, 2025
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May 27 to May 29, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 17, 2025
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June 19, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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June 24 to June 26, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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Guaranteed session
Sep. 9 to Sep. 11, 2025
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September 23, 2025
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September 23, 2025
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Sep. 23 to Sep. 25, 2025
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September 23, 2025
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Guaranteed session
September 23, 2025
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Sep. 23 to Sep. 25, 2025
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Sep. 23 to Sep. 25, 2025
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Guaranteed session
Sep. 23 to Sep. 25, 2025
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September 23, 2025
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September 25, 2025
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October 7, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
Remote
Places available
Guaranteed session
Oct. 14 to Oct. 16, 2025
Remote
Places available
Guaranteed session
Oct. 14 to Oct. 16, 2025
Remote
Places available
Guaranteed session
Please contact us for the next dates️ or a customized training 📩
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Benefits of the Luxury Marketing course

  • 100% luxury training
  • A mix of theory and practice, using marketing tools
  • An expert trainer in luxury marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Luxury Marketing course

  • Defining the strategic fundamentals of luxury marketing
  • Understanding the marketing levers for a luxury brand
  • Develop a strategy tailored to the brand's needs and positioning
  • Plan marketing and digital actions in line with strategy
The admission process
14 hours

The program for the Luxury

Marketing fundamentals applied to luxury goods
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Luxury marketing strategy
  • The luxury marketing ecosystem
  • Brand image and storytelling
  • E-commerce / Retail challenges
Luxury Brand Management
  • Brand image and customer experience
  • Content strategy
  • Bringing a luxury brand to life
Digitizing the customer experience
  • Technology integration in luxury goods
  • Technological Innovations in the Luxury Industry
Digital marketing in the luxury goods industry
  • Acquisition tunnel in the luxury sector
  • SEO and SEA for a luxury brand
  • Social Media & Ads for a luxury brand
  • Influence marketing for a luxury brand
  • Email marketing for a luxury brand
Apply
I'm interested
Notify me of updates

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing marketing strategies in the luxury goods sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for its training programs, there are a number of ways in which you can finance your luxury marketing training.
We invite you to consult the page dedicated to financing methods below.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Satisfaction rate with skills acquired: NA
Accessibility & International
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‍Informationupdated on 04/12/2024

Further information

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Crews is committed to a Quality approach, our educational project is based on 5 commitments.
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