The job of Digital Territory Coordinator

The job of Digital Territory Coordinator

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The Digital Territory Coordinator is a key player in the digital development of the regions.

The tourism andevents sector is undergoing a profound digital transformation, with growing expectations in terms of digitalization and promotion. Against this backdrop, the job ofDigital Territory Coordinator is taking on vital importance. Responsible for supporting territories in their digital transition, this professional combines digital skills and local expertise to promote regions to visitors and support local players.

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The role of the Digital Territory Coordinator 

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The Digital Territory Coordinator acts as a digital mediator for local tourism.

What does a digital animator do? 

The digital territory coordinator supports local authorities, tourist offices and businesses to help them adapt to the new expectations of tourists, by exploiting digital tools to promote the local offer. He or she works with :

• Train local players in digital practices(social networks, e-reputation management, content creation).
• Create attractive digital content to promote the destination.
• Develop e-tourism initiatives, such as virtual tours, mobile applications or online campaigns.
• Facilitate the digital transition of shops and services in rural and suburban areas to attract a more connected clientele.

By 2022, 85% of travelers will be using the Internet to plan their holidays, and will be looking for information on review sites or platforms before booking an activity, accommodation or restaurant. A region that is well positioned digitally, with a strong identity and online visibility, is more likely to attract visitors' attention.

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What skills and training do you need to become a Digital Territory Coordinator?

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To excel in this profession, a Digital Territory Animator must be versatile and possess a combination of skills in digital marketingproject management and social networking. This role also requires good interpersonal skills and an ability to understand local cultural and tourist specificities.

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What qualifications do you need to be a Digital Territory Coordinator? 

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Although there is no single path to this profession, training in digital applied to tourism orevents is a major asset. For example, Crews offers specialized training in digital applied to the tourism sector which develop the technical and interpersonal skills needed to effectively support territories in their digital transition.

Find training courses from Bac+3 to Bac+5 to specialize in digital and territorial tourism:

• Bachelor Digital & Tourism (Bac+3)
• Master Digital & Tourism (Bac+5)
• MBA Digital & Tourism (Bac+5)

For professionals looking to develop their digital and tourism skills, or for those looking to retrain, Crews offers a range of short training courses:

• Destination Marketing Course
• E-reputation & Tourism Course
• Social Media & Tourism Course

Digital & Tourism Track

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Why is the Digital Territory Coordinator essential for territories?

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By 2023, regions with integrated digital strategies will have seen a 20% increase in tourist flows. The digital animator is thus a key player in :

• Enhance destination appeal: digital content, online events and social network interaction help visitors discover places and activities they might not otherwise have considered.
• Supporting the local economy: by helping small businesses to go digital, the digital facilitator promotes the growth of the local economy, contributing to the region's employment dynamic and economic well-being.
• Engaging residents and visitors: using participatory platforms, the digital animator gathers feedback from residents and visitors, enabling continuous improvement of the offers on offer.

Career prospects and training to prepare for the job

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With local authorities increasingly investing in digital technology, the prospects for this profession are growing rapidly. To prepare you for this promising career, Crews offers programs in digital marketing and communications applied to the tourism and events sectors, fostering dual digital skills and in-depth knowledge of local issues.

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The job of Digital Territory Animator meets a growing demand for digitalization in tourist destinations, and is a promising path for those who wish to combine a passion for digital with local commitment. By developing targeted skills in Crews' training courses, you'll be able to make an active contribution to the development of your region in an increasingly connected world.