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Digital marketing & Luxury Course

Digital marketing & Luxury Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1 480 € EXCL. TAX
Price per participant
Payment can be made in instalments
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The Digital Marketing & Luxury training course aims to give a broad understanding of the levers of digital marketing for a luxury brand. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how the main digital marketing tools work, and how to define the most effective digital actions according to business opportunities.

Next intake
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Certification
Certificate issued
"Digital Marketing & Luxury" by Crews
Accessibility
All profiles
Admission
Prerequisites
Luxury basics
Further studies

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Benefits of the Digital Marketing & Marketing course Luxury

  • 100% luxury training
  • A mix of theory and practice, using digital marketing tools
  • An expert trainer in luxury digital marketing
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Marketing & Luxury

  • Identify the specificities of digital marketing applied to luxury goods
  • Understand the levers of digital marketing to manage a luxury brand
  • Develop a strategy tailored to brand needs
  • Implement digital marketing actions consistent with strategy
14 hours

The program for the Digital Marketing & Luxury

Digital marketing fundamentals applied to luxury
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy applied to luxury
  • The luxury digital marketing ecosystem
  • Acquisition tunnel in the luxury sector
Website management for a luxury brand
  • Customer journey and decision criteria
  • Updating content, products...
  • Specificities of luxury e-commerce
SEO for a luxury brand
  • Semantic analysis, lexical fields and keywords
  • The 4 pillars of luxury SEO
ATS for a luxury brand
  • Luxury strategies
  • Ad optimization
Social Ads for a luxury brand
  • Channels and special features
  • Segmentation criteria applied to luxury goods
  • Ad optimization
Social media and influence for a luxury brand
  • Content creation, do's and don'ts
  • Influence marketing in the luxury goods industry
CRM & Email marketing for a luxury brand
  • Databases in the luxury goods industry
  • Adapting to the customer journey

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital marketing initiatives in the luxury goods sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi certified for training activities, there are many ways to finance digital marketing training & Luxury.

We invite you to visit the financing page below.

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

‍Informationupdated on 26/11/2024

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