Apply

I'm interested

Thank you, you can apply directly by filling in the application form below and choose the ideal slot for an exchange with our Experience team.
‍
Thank you, you can directly submit your request below and choose the ideal slot for an exchange with our Experience team.
‍
📝 Application form📝 Group session registration📝 Group session registration📝 Group session registration📝 Registration in group session📝 Registration in group session📝 Group session registration📝 Customized training request📆 Book an appointment
Oops! The application has not been sent, please try again.

Download the program

Lorem ipsum dolor sit amet consectetur delat adipiscing erratum.
Thank you, you can now download the program, fill in the application form or make an appointment with our Experience team.
Download - 🇫🇷Download - 🇬🇧📝 Group session registration📝 Group session registration📝 Group session registration📝 Registration in group session📝 Group session registration📝 Customized training📝 Apply📆 Book an appointment
Oops! Form validation failed, please try again.
📢 Registration for 2025-2026 is now open!
👉 Read more
🔎 I would like to know more
📑 Download the program
Home
Bachelors 3rd year
Masters
MBA
Short online courses
Digital marketing & Luxury Course

Digital marketing & Luxury Course

Digital marketing & Luxury Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1 480 € EXCL. TAX
Price per participant
Payment can be made in instalments
Interested in this course?
Apply
I'm interested
Receive the latest news?
Alert me
Download program content
Next webinar - Digital & Tourism 📆
I take part online
Next webinar - Masters / MBAs 📆
I take part online

The Digital Marketing & Luxury training course aims to give a broad understanding of the levers of digital marketing for a luxury brand. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how the main digital marketing tools work, and how to define the most effective digital actions according to business opportunities.

Next intake
Please contact us
Certification
Target audience
Luxury professionals
Accessibility
All profiles
Admission
Prerequisites
Luxury basics
Further studies

📅 Next sessions

Jan. 21 to Jan. 23, 2025
Remote
Places available
Guaranteed session
March 11 to March 13, 2025
Remote
Places available
Guaranteed session
May 20 to May 22, 2025
Remote
Places available
Guaranteed session

Benefits of the Digital Marketing & Marketing course Luxury

  • 100% luxury training
  • A mix of theory and practice, using digital marketing tools
  • An expert trainer in luxury digital marketing
  • Groups of up to 10 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Marketing & Luxury

  • Identify the specificities of digital marketing applied to luxury goods
  • Understand the levers of digital marketing to manage a luxury brand
  • Develop a strategy tailored to brand needs
  • Implement digital marketing actions consistent with strategy
The admission process
14 hours

The program for the Digital Marketing & Luxury

Digital marketing fundamentals applied to luxury
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy applied to luxury
  • The luxury digital marketing ecosystem
  • Acquisition tunnel in the luxury sector
Website management for a luxury brand
  • Customer journey and decision criteria
  • Updating content, products...
  • Specificities of luxury e-commerce
SEO for a luxury brand
  • Semantic analysis, lexical fields and keywords
  • The 4 pillars of luxury SEO
ATS for a luxury brand
  • Luxury strategies
  • Ad optimization
Social Ads for a luxury brand
  • Channels and special features
  • Segmentation criteria applied to luxury goods
  • Ad optimization
Social media and influence for a luxury brand
  • Content creation, do's and don'ts
  • Influence marketing in the luxury goods industry
CRM & Email marketing for a luxury brand
  • Databases in the luxury goods industry
  • Adapting to the customer journey
Apply
I'm interested
Notify me of updates

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital marketing initiatives in the luxury goods sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi certified for training activities, there are many ways to finance digital marketing training & Luxury.

We invite you to visit the financing page below.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
Apply
Notify me of updates

‍Informationupdated on 29/10/2024

Further information

These courses may be of interest to you

Growth Marketing & Luxury Course
2 days
In-person / Online
Please contact us
See the course
AI & Luxury Course
1 day
In-person / Online
November 14, 2024
See the course
Our courses

Stay informed!

Receive our latest news and dates of upcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Crews is committed to a Quality approach, our educational project is based on 5 commitments.
Crews is Qualiopi certified and is listed on DataDock.
‍

Quality certification has been awarded for the following categories of action:
- courses,
- apprenticeship course center.
Crews Education
Private Technical School
Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2024 Crews Education