Crews wishes you a happy new year 2025 🥳
👉 Our upcoming events
🔎 I would like to know more
📑 Download the program

Social Media & Luxury Course

Social Media & Luxury Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,490 EXCL. TAX
Price per participant
Payment can be made in instalments
Interested in this course?
Apply
I'm interested
Receive the latest news?
Alert me
Download program content

The Social Media & Luxury training course aims to provide in-depth knowledge of social networks (Facebook, Instagram, TikTok, LinkedIn) and their use in luxury goods. This includes knowledge of advertising platforms and third-party platforms. You will also learn the fundamentals of influencer marketing applied to luxury.

Next intake
Certification
Certificate issued
"Social Networks & Luxury" by Crews
Accessibility
All profiles
Admission
Prerequisites
No prerequisites
Further studies

📅 Upcoming webinars

📅 Next sessions

Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session
Remote
Guaranteed session

The benefits of Social Networks & training Luxury

  • 100% training in the challenges of the Luxury
  • A mix of theory and practice, using social networking tools
  • An expert trainer on social networking in the luxury goods industry
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Social Networks & training course Luxury

  • Understanding professional social networks and their specific features
  • Developing a Social Media strategy tailored to the needs of a luxury brand
  • Create content and draw up an editorial plan in line with strategy
  • Master the fundamentals of influencer marketing in the luxury goods industry
14 hours

The Social Media & Media training program Luxury

Overview of Social Networks
  • Target audiences
  • Formats, content types and trends
  • How Algorithms Work
  • Identifying luxury goods uses for each platform
Social Media strategy applied to luxury
  • Positioning 
  • Different strategies: awareness, acquisition, retention
  • Timing of publications
Creating content for a luxury brand
  • Content strategy
  • Do's and don't
Editorial planning
  • Organization and processes
  • Publishing tools
Community Management
  • Leading a community 
  • Community manager tools
Paid advertising / Social Ads for tourism
  • Segmentation criteria for luxury goods
  • Ad optimization
Social Media KPIs
  • Choice of metrics
  • Reporting tools
Influence marketing in the luxury goods industry
  • Types of collaboration for a luxury brand
  • Choosing the right influencers

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions involving the implementation of social networking initiatives in the luxury goods sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Social Networks & Luxury training.
Please see the page below dedicated to financing.

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International

‍Informationupdated on 13/01/2025

Further information

These courses may be of interest to you

Stay informed!

Receive our latest news and dates of upcoming events

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.