Social Media & Training Luxury | Social Media in Luxury

Social Media & Luxury Course

2 days

Inter / Intra

In-person / Online

French / English

Customized training ⚙️

On request

Group video training 💻

1,490 EXCL. TAX

Price per participant
Payment can be made in instalments

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The Social Media & Luxury training course aims to provide in-depth knowledge of social networks (Facebook, Instagram, TikTok, LinkedIn) and their use in luxury goods. This includes knowledge of advertising platforms and third-party platforms. You will also learn the fundamentals of influencer marketing applied to luxury.

Next intake

Please contact us

Certification

Target audience

Luxury professionals

Accessibility

All profiles

Admission

Prerequisites

Luxury basics

Further studies

📅 Next sessions

Jan. 21 to Jan. 23, 2025

Remote

Places available

Guaranteed session

March 11 to March 13, 2025

Remote

Places available

Guaranteed session

May 20 to May 22, 2025

Remote

Places available

Guaranteed session

The benefits of Social Networks & training Luxury

100% training in the challenges of the Luxury
A mix of theory and practice, using social networking tools
An expert trainer on social networking in the luxury goods industry
Groups of up to 10 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Objectives of the Social Networks & training course Luxury

Understanding professional social networks and their specific features
Developing a Social Media strategy tailored to the needs of a luxury brand
Create content and draw up an editorial plan in line with strategy
Master the fundamentals of influencer marketing in the luxury goods industry

The admission process

14 hours

The Social Media & Media training program Luxury

Overview of Social Networks

Target audiences
Formats, content types and trends
How Algorithms Work
Identifying luxury goods uses for each platform

Social Media strategy applied to luxury

Positioning
Different strategies: awareness, acquisition, retention
Timing of publications

Creating content for a luxury brand

Content strategy
Do's and don't

Editorial planning

Organization and processes
Publishing tools

Community Management

Leading a community
Community manager tools

Paid advertising / Social Ads for tourism

Segmentation criteria for luxury goods
Ad optimization

Social Media KPIs

Choice of metrics
Reporting tools

Influence marketing in the luxury goods industry

Types of collaboration for a luxury brand
Choosing the right influencers

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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions involving the implementation of social networking initiatives in the luxury goods sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Social Networks & Luxury training.
Please see the page below dedicated to financing.

Other information

Methods used

Training led by working professionals
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibilityfor international audiences, contact us: international@crews-education.com

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‍Informationupdated on 29/10/2024

Further information