Digital strategy training & Luxury | Digital strategy in the luxury industry

The Digital Strategy & Luxury course aims to give you a broad understanding of digital issues in the luxury sector. Branding, acquisition, merchandising, conversion, loyalty... you'll learn how to define the most effective digital actions based on business opportunities.

Location 📍

Back to school

✅ Parallel admissions available

Certification 🎓

Certificate issued

"Digital Strategy & Luxury" by Crews

Accessibility

All profiles

Admission 📝

Prerequisites

No prerequisites

Further studies

Satisfaction ⭐

100%

Would you like to be called backby our Experience team? 📞

📅 Upcoming events

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Digital Strategy & Luxury Training

Customised training ⚙️

On request

Online training 💻

14 hours of training

Price per participant

1,490€ excl. VAT

Interested in this training program?

Apply

I'm interested

Download program

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The benefits of Digital Strategy & Marketing Luxury

100% luxury training
A mix of theory and practice, using digital marketing tools
An expert trainer on digital strategy in the luxury goods industry
Groups of up to 5 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Objectives of the Digital Strategy course Luxury

Defining the strategic fundamentals of digital in luxury
Understanding the levers of digital marketing for a luxury brand
Develop a strategy tailored to the brand's needs and positioning
Plan digital marketing actions in line with strategy

The admission process

The Digital Strategy & Marketing training program Luxury

👉 All of our training programs can be tailored and customized to meet the needs of one or more employees.

Digital fundamentals applied to luxury

Definition and background
Positioning, offering and strategy
Audiences

Digital strategy and marketing applied to luxury

The digital luxury ecosystem
E-commerce / Retail challenges

Luxury content creation

Content strategy
Do's and don't

Website optimization in the luxury sector

Customer journey and decision criteria
Updating content

Buying tunnel and tools

Main features
Integration into the ecosystem

Traffic acquisition and conversion for a luxury brand

Acquisition tunnel in the luxury sector
SEO for a luxury brand
ATS for a luxury brand
Social Ads for a luxury brand
Social media and influence for a luxury brand
E-reputation for a luxury brand
Email marketing for a luxury brand
Third-party marketing

Tracking, performance analysis and optimization

Traffic analysis applied to luxury
Optimization tools and resources

I'm interested

Formats tailored to your needs

2-day training course

14 hours

Video

Group of up to 5 people

1,490€ excl. VAT

Price per participant
A blend of theory and practice ⚖️
Funding options: Direct payment, OPCO, France Travail, 3 installments with no fees

3-day training course

9 p.m.

Video

Group of up to 5 people

€2,190 (excluding tax)

Price per participant
More hands-on practice 👍
Funding: Direct, OPCO, France Travail, 4x interest-free

📅 Next sessions

June 16–18, 2026

Remote

Places available

Upcoming dates available upon request 📩

In-house training

Masterclass

1–2 hours

5–100 people

On request

Thematic Conference
: Customized Program

Half-day

3,5h

5–100 people

On request

Workshop
: Customized Program

Days

1 to 5 days

On request

Intensive Course Groups of up to 12 students

Custom-made

Up to 200 people

On request

100% Custom-Made
Hybrid Courses

Available options

One-on-one coaching

Replay recording

E-learning

Assessment of the current situation

All of our training courses can be conducted in French or English (🇫🇷 / 🇬🇧).

Feedback on the training

A very enriching training session; many thanks to the instructor, who was able to tailor the content to my needs.

Ségolène T.

Senior Operational Marketing Manager, Shiseido

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital strategies in the luxury goods sector.

They can also continue to train in other skills of the sector.

They took part in this training

Some of our partner companies

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy & Luxury training course.
Please see the page below dedicated to financing.

Other informations

Methods used

Training led by professionals in activity
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

Satisfaction rate at end of course: 100%.
Satisfaction rate with skills acquired: 100%.

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibilityfor international audiences, contact us: international@crews-education.com

Apply

Information updated on March 23, 2026

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