Digital strategy training & Luxury | Digital strategy in the luxury industry

Digital Strategy & Luxury Course

14 hours

Inter / Intra

In-person / Online

French / English

Customized training ⚙️

On request

Group video training 💻

1,960€

Up to 5 payments, free of charge

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The Digital Strategy & Luxury course aims to give you a broad understanding of digital issues in the luxury sector. Branding, acquisition, merchandising, conversion, loyalty... you'll learn how to define the most effective digital actions based on business opportunities.

Next intake

October 22, 2024

Next session 📅

October 22, 2024

Certification

Target audience

Luxury professionals

Accessibility

All profiles

Admission

Prerequisites

Luxury basics

Further studies

The benefits of Digital Strategy & Marketing Luxury

100% luxury training
A mix of theory and practice, using digital marketing tools
An expert trainer on digital strategy in the luxury goods industry
Groups of up to 10 learners
Individualized support from our Experience team
Training that can be financed by OPCOs

Objectives of the Digital Strategy course Luxury

Defining the strategic fundamentals of digital in luxury
Understanding the levers of digital marketing for a luxury brand
Develop a strategy tailored to the brand's needs and positioning
Plan digital marketing actions in line with strategy

The admission process

14 hours

The Digital Strategy & Marketing training program Luxury

Digital fundamentals applied to luxury

Definition and background
Positioning, offering and strategy
Audiences

Digital strategy and marketing applied to luxury

The digital luxury ecosystem
E-commerce / Retail challenges

Luxury content creation

Content strategy
Do's and don't

Website optimization in the luxury sector

Customer journey and decision criteria
Updating content

Buying tunnel and tools

Main features
Integration into the ecosystem

Traffic acquisition and conversion for a luxury brand

Acquisition tunnel in the luxury sector
SEO for a luxury brand
ATS for a luxury brand
Social Ads for a luxury brand
Social media and influence for a luxury brand
E-reputation for a luxury brand
Email marketing for a luxury brand
Third-party marketing

Tracking, performance analysis and optimization

Traffic analysis applied to luxury
Optimization tools and resources

Loyalty management and databases

Databases
Adapting to the customer journey

Digitizing the customer experience

Technology integration in luxury goods
Technological Innovations in the Luxury Industry

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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital strategies in the luxury goods sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy & Luxury training course.
Please see the page below dedicated to financing.

Other information

Methods used

Training led by working professionals
Varied and dynamic teaching methods
Individual supervision by the Experience team

Evaluation methods

End-of-course assessment via quiz or project report

Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

Satisfaction rate at end of training: NA
Individual progression rate: NA
Interruption rate during training: NA

Accessibility & International

Accessibility for people with disabilities or special difficulties, please contact us to arrange a meeting and propose a program adapted to your needs: handicap@crews-education.com
‍Accessibilityfor international audiences, contact us: international@crews-education.com

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‍Information updatedon 06/05/2024

Further information