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Digital Strategy & Luxury Course

Digital Strategy & Luxury Course

Digital Strategy & Luxury Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,490 EXCL. TAX
Price per participant
Payment can be made in instalments
Interested in this course?
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The Digital Strategy & Luxury course aims to give you a broad understanding of digital issues in the luxury sector. Branding, acquisition, merchandising, conversion, loyalty... you'll learn how to define the most effective digital actions based on business opportunities.

Next intake
Certification
Certificate issued
"Digital Strategy & Luxury" by Crews
Accessibility
All profiles
Admission
Prerequisites
No prerequisites
Further studies

📅 Upcoming webinars

📅 Next sessions

Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 21 to Jan. 23, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Jan. 30, 2025
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Jan. 28 to Feb. 7, 2025
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Jan. 28 to Jan. 30, 2025
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February 4, 2025
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February 13, 2025
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March 4, 2025
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March 24 to March 28, 2025
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May 27 to May 29, 2025
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June 17, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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Sep. 9 to Sep. 11, 2025
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September 23, 2025
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September 23, 2025
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Sep. 23 to Sep. 25, 2025
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September 23, 2025
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September 23, 2025
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Sep. 23 to Sep. 25, 2025
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Sep. 23 to Sep. 25, 2025
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September 23, 2025
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September 25, 2025
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October 7, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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Oct. 14 to Oct. 16, 2025
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November 18, 2025
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Nov. 18 to Nov. 20, 2025
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November 18, 2025
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November 18, 2025
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November 18, 2025
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Nov. 18 to Nov. 20, 2025
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Nov. 18 to Nov. 20, 2025
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Please contact us for the next dates️ or a customized training 📩
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The benefits of Digital Strategy & Marketing Luxury

  • 100% luxury training
  • A mix of theory and practice, using digital marketing tools
  • An expert trainer on digital strategy in the luxury goods industry
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Strategy course Luxury

  • Defining the strategic fundamentals of digital in luxury
  • Understanding the levers of digital marketing for a luxury brand
  • Develop a strategy tailored to the brand's needs and positioning
  • Plan digital marketing actions in line with strategy
The admission process
14 hours

The Digital Strategy & Marketing training program Luxury

Digital fundamentals applied to luxury
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing applied to luxury
  • The digital luxury ecosystem
  • E-commerce / Retail challenges
Luxury content creation
  • Content strategy
  • Do's and don't
Website optimization in the luxury sector
  • Customer journey and decision criteria
  • Updating content
Buying tunnel and tools
  • Main features
  • Integration into the ecosystem
Traffic acquisition and conversion for a luxury brand
  • Acquisition tunnel in the luxury sector
  • SEO for a luxury brand
  • ATS for a luxury brand
  • Social Ads for a luxury brand
  • Social media and influence for a luxury brand
  • E-reputation for a luxury brand
  • Email marketing for a luxury brand
  • Third-party marketing
Tracking, performance analysis and optimization
  • Traffic analysis applied to luxury
  • Optimization tools and resources
Loyalty management and databases
  • Databases
  • Adapting to the customer journey
Digitizing the customer experience
  • Technology integration in luxury goods
  • Technological Innovations in the Luxury Industry
Apply
I'm interested
Notify me of updates

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital strategies in the luxury goods sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy & Luxury training course.
Please see the page below dedicated to financing.

Read more
Read more

Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of course: 100%.
  • Satisfaction rate with skills acquired: 100%.
Accessibility & International
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Notify me of updates

‍Informationupdated on 13/01/2025

Further information

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