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Digital Strategy & Luxury Training

Digital Strategy & Luxury Training

Digital Strategy & Luxury Training
2 days
Inter / Intra
In-person / Online
French / English
Customised training ⚙️
On request
Group video training 💻
1,490€ excl. VAT
Price per participant
Payment in instalments
Interested by this course?
Apply
I'm interested
Download our program

The Digital Strategy & Luxury course aims to give you a broad understanding of digital issues in the luxury sector. Branding, acquisition, merchandising, conversion, loyalty... you'll learn how to define the most effective digital actions based on business opportunities.

Location 📍
Back to school
✅ Parallel admissions available
Certification 🎓
Certificate issued
"Digital Strategy & Luxury" by Crews
Accessibility
All profiles
Admission 📝
Prerequisites
No prerequisites
Further studies
Satisfaction ⭐
100%

📅  Next webinars

📅 Next sessions

Nov. 18 to Nov. 20, 2025
Remote
Places available
Du 27 jan. au 29 jan. 2026
Remote
Places available
Du 24 mars au 26 mars 2026
Remote
Places available
Please contact us for the next dates️ or a customised training 📩
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The benefits of Digital Strategy & Marketing Luxury

  • 100% luxury training
  • A mix of theory and practice, using digital marketing tools
  • An expert trainer on digital strategy in the luxury goods industry
  • Groups of up to 5 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Strategy course Luxury

  • Defining the strategic fundamentals of digital in luxury
  • Understanding the levers of digital marketing for a luxury brand
  • Develop a strategy tailored to the brand's needs and positioning
  • Plan digital marketing actions in line with strategy
The admission process
14 hours

The Digital Strategy & Marketing training program Luxury

👉 Toutes nos formations sont possibles sur-mesure et personnalisables pour le besoin d'un ou plusieurs salariés.

Digital fundamentals applied to luxury
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing applied to luxury
  • The digital luxury ecosystem
  • E-commerce / Retail challenges
Luxury content creation
  • Content strategy
  • Do's and don't
Website optimization in the luxury sector
  • Customer journey and decision criteria
  • Updating content
Buying tunnel and tools
  • Main features
  • Integration into the ecosystem
Traffic acquisition and conversion for a luxury brand
  • Acquisition tunnel in the luxury sector
  • SEO for a luxury brand
  • ATS for a luxury brand
  • Social Ads for a luxury brand
  • Social media and influence for a luxury brand
  • E-reputation for a luxury brand
  • Email marketing for a luxury brand
  • Third-party marketing
Tracking, performance analysis and optimization
  • Traffic analysis applied to luxury
  • Optimization tools and resources
Apply
I'm interested

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for positions implementing digital strategies in the luxury goods sector.

They can also continue to train in other skills of the sector.

They took part in this training

They recruited students for this training

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy & Luxury training course.
Please see the page below dedicated to financing.

Read more
Read more

Other informations

Methods used
  • Training led by professionals in activity 
  • Varied and dynamic teaching methods 
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results
  • Satisfaction rate at end of course: 100%.
  • Satisfaction rate with skills acquired: 100%.
  • Interruption rate during training: 0%.
Accessibility & International
Apply

‍Informationupdated on 01/09/2025

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