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Master Digital & Luxury

Sales & Marketing Manager

Master Digital & Luxury
Bac+5
2 years
Inter / Intra
Initial / Part-time
French / English
Customized training โš™๏ธ
On request
Group video training ๐Ÿ’ป
Price per participant
Payment can be made in instalments
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The Master Digital & Luxury course is the most advanced in terms of digital strategy and marketing in the luxury goods industry. It will enable you to master all the codes, tools and methodologies, apply them to the economic and social challenges of luxury, and be able to undertake to implement digital solutions in this sector.

Next intake
September 2025 / January 2026
Certification
Certificate issued
Recognized by the French State - Level 7*.
Target audience
Students
Accessibility
Bac+3
Admission
Based on portfolio and oral presentation
Prerequisites
Basics of Digital or Luxury
Further studies

*By decision of France Compรฉtences on January 20, 2021, the Master Digital & Luxury professional certification is registered with the Registre National de la Certification Professionnelle (RNCP) at Level 7 (Bac+5) under the title "Sales & Marketing Manager", fiche RNCP35208 and delivered by Educsup.

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Benefits of Master Digital & Luxury

  • Training focused on digital and luxury marketing
  • Live and distance learning, with a maximum of 25 students per class
  • 30 speakers from the digital, marketing and luxury sectors (average age 35)
  • State-approved qualification (RNCP level 7)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel

Master Digital & Luxury

  • RNCP35208BC01 : Developing a sales and marketing strategy for the luxury goods industry
  • RNCP35208BC02 : Implementing sales policy in the luxury goods industry
  • RNCP35208BC03 : Managing a team and a sales network in the luxury goods industry
  • RNCP35208BC04 : Measuring sales performance in the luxury goods industry

Admissions for Master Digital & Luxury

โ€

Accessible from a Bac+3 level (BUT, digital school, business school, school specializing in luxury), the course is aimed at students wishing to develop their skills in digital, marketing, innovation and entrepreneurship, while specializing in the luxury sector.

950 hours

The Master Digital & Luxury

The Master is a two-year course:

  • The first year develops a strong expertise in digital and technological innovations in luxury goods and luxury marketing.
  • The second year focuses on business and entrepreneurship in the luxury sector.

The program is structured as follows:

  • 80% of content focuses on digital skills (applied in a luxury context)
  • 20% of content focuses on luxury skills (applied in a technological context)
  • Over the two years, courses and projects enable students to develop their dual Digital & Luxury skills.

150h: Fundamentals of luxury
  • Luxury codes
  • Luxury industry trends
  • Luxury brand strategies
  • Sustainable Luxury
  • Perfumes and cosmetics
  • Fashion and Leather Goods
  • Jewelry and haute joaillerie
  • Watchmaking
  • Luxury Hospitality
  • Luxury Tourism
  • Gastronomy, Wines and Spirits
  • Tableware, design and luxury furniture
  • Luxury cars
  • Yachting
125h: Marketing Luxury & Brand Management
  • Luxury Strategic Marketing
  • Luxury e-commerce & e-merchandising
  • Social Selling
  • Analytics, Conversion Rate Optimization (CRO)
  • Traffic/Growth Management
  • CRM
  • Influence Marketing
  • Luxury Brand Management
  • Data Mining
  • Emotional Marketing
  • Automation

30h: Innovation in luxury
  • Artificial Intelligence & Machine Learning
  • Blockchain, Crypto & NFT
  • Augmented reality, virtual reality, mixed reality (AR/VR/MR)
  • Web3 & Metaverse
  • E-retail
50h: Technologies
  • Front-end and CMS development
  • NoCode & Automaton
60h: Design & Content
  • Design Thinking
  • UX/UI Design
  • Motion/3D
  • Design Systems
  • Sound Design
  • Data Visualization

45h : Product & Methodologies
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
170h: Business & Entrepreneurship
  • International Approach
  • Digital & Business Law
  • Luxury Business Strategy
  • Luxury Business Models
  • Intrapreneurship
  • Economic Intelligence
  • Business development
  • Corporate Social Responsibility (CSR)
  • Employer Brand and Recruitment
  • Tuiton Fees & Funding
  • Multicultural Management

40h: Personal Development
  • Business & Financial English
  • Public speaking
  • Sector, technology and international watch
280h : Projects, seminars and coaching
  • 6 projects : Onboarding, Call for tenders, Real project, Company audit, Intrapreneurship project, Entrepreneurship project
  • Seminars: 4 seminars in France and abroad
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing and sales in luxury goods companies. They may also decide to become luxury entrepreneurs.

Students can transfer to another course during the year or at the end of their training.

Financing Your Training

The initial fee for the Master Digital & Luxury course in 2024-2025 is โ‚ฌ9, 500 for the first year (M1) and โ‚ฌ10,500 for the second year (M2).
Under apprenticeship or professionalization contracts, training costs are covered by OPCOs and companies.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionalsย 
  • Project management for partner companies, coaching by working professionals
  • Seminars in In-person
  • Participation in conferences and events
Evaluation methods

Issuance of the title is conditional on validation of all skill blocks.
It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of each year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first class of trainees preparing for this course will be recruited in October 2024. Results will be updated from that date onwards.

  • Number of alternates : NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 21/10/2024

Further information

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