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MBA Digital & Luxury

Sales & Marketing Manager

MBA Digital & Luxury
Bac+4/5
12 months
Inter / Intra
Part-time
French / English
Customized training βš™οΈ
On request
Group video training πŸ’»
Up to 5 payments, free of charge
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The MBA Digital & Luxury enables you to develop strong dual skills in digital and marketing for the luxury sector. The course will enable you to design and implement a digital strategy for a luxury company, analyze and build a brand, and acquire all the skills needed to innovate and undertake in this sector.

Next intake
January 2025
Next session πŸ“…
January 2025
Certification
Recognized by the French State - Level 7*.
Target audience
All audiences
Accessibility
Bachelor or Master degree
Admission
Based on portfolio and oral presentation
Prerequisites
Basics of Digital or Luxury
Further studies

*By decision of France CompΓ©tences on January 20, 2021, the MBA Digital & Luxury professional certification is registered with the Registre National de la Certification Professionnelle (RNCP) at Level 7 (Bac+5) under the title "Sales & Marketing Manager", fiche RNCP35208 and delivered by Educsup.

Benefits of the MBA in Digital & Luxury

  • Training focused on luxury, luxury marketing and new technologies in the luxury sector
  • Live and distance learning, with 20 students per class
  • Part-time or study-work program to maintain a professional activity
  • In work-study schemes, training costs can be financed by companies and OPCOs.
  • Choose your company without geographical constraints
  • State-recognized title

Objectives of the MBA in Digital & Luxury

  • RNCP35208BC01 : Developing a sales and marketing strategy for the luxury goods industry
  • RNCP35208BC02 : Implementing sales policy in the luxury goods industry
  • RNCP35208BC03 : Managing a team and a sales network in the luxury goods industry
  • RNCP35208BC04 : Measuring sales performance in the luxury goods industry

Admissions for the MBA in Digital & Luxury

‍

Accessible from a Bac+4 level or from a Bac+3 level with professional experience, the course is aimed at students and professionals wishing to develop their skills in digital, marketing and innovation in the luxury sector.

500 hours

Program of the MBA Digital & Luxury

70h: Luxury fundamentals
  • Luxury Codes
  • Luxury Trends
  • Strategies of Luxury Brands
  • Sustainable Luxury
  • Perfumery and Cosmetics
  • Fashion and Leather Goods
  • Jewelry and Fine-Jewelry
  • Watchmaking
  • Hospitality and luxury tourism
  • Gastronomy, Wines and Spirits
  • Tableware, Design and Luxury Furniture
  • Luxury automobiles and yachting
70h: Luxury marketing and brand management
  • Luxury Marketing
  • Luxury E-commerce
  • E-merchandising
  • Luxury brand management
  • Social networking
  • Social Media & Social Selling
  • Traffic/Growth Management
  • Data Mining
  • Emotional marketing & Storytelling
  • Conversational & Vocal Marketing
  • Marketing Automation
3pm: Innovation in luxury
  • Technological Innovations in the Luxury Industry
  • Web3 & Metaverse
  • Blockchain, Crypto & NFT
  • Digital Customer Experience
  • E-retail
30h: Design & Content
  • Content strategy
  • Motion Design
  • Data Visualization
  • Sound Design
  • Video Marketing
  • Further training
8pm: Technologies
  • NoCode & Automation
  • Data Analysis
  • Further training
8pm: Product & Methodologies
  • Market-fit
  • Product Quality
120h: Business & Entrepreneurship
  • Luxury Business Models
  • Sustainable Luxury
  • Business Intelligence
  • Intrapreneurship
  • Corporate Social Responsibility (CSR)
  • Employer branding and recruitment
  • Finance & Investment
  • Multicultural Management
  • Digital & Business Law
3pm: Personal development
  • Technology, sector and international watch
  • Business English
140h: Projects, seminars and coaching
  • 2 projects: Onboarding, Entrepreneurship project
  • 2 seminars at In-person in Paris and a European capital
  • Group and individual coaching
  • Participation in live conferences, webinars, meetups all year round

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, sales and communications in luxury goods companies. They can also become luxury entrepreneurs.

  • Sales and Marketing Manager
  • Digital Marketing Manager
  • E-commerce Manager
  • Key Account Manager / Customer Success Manager
  • Customer Manager
  • Product Strategist / Owner
  • Digital project manager
  • Entrepreneur

At the end of the course, students can transfer to another course.

‍

Financing Your Training

The initial fee for the MBA Digital & Luxury course in 2024-2025 is €11,500.
Under apprenticeship or professionalization contracts, training costs are covered by OPCOs and companies.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Face-to-face and distance learning courses in French and English
  • Participation in courses and tutorials given by working professionalsΒ 
  • Project management for partner companies, coaching by working professionals
  • Seminars in In-person
  • Participation in conferences and events
Evaluation methods

Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first intake of trainees for this course will be constituted in January 2025. Results will be updated from that date onwards.

  • Number of alternates : NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 04/07/2024

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