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Digital Strategy & Tourism Course

Digital Strategy & Tourism Course

Digital Strategy & Tourism Course
2 days
Inter / Intra
In-person / Online
French / English
Customized training ⚙️
On request
Group video training 💻
1,490 EXCL. TAX
Price per participant
Payment can be made in instalments
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Next webinar - Digital & Tourism 📆
I take part online
Next webinar - Masters / MBAs 📆
I take part online

The Digital Strategy & Tourism course aims to provide a broad understanding of the digital challenges facing the tourism industry. Analysis, distribution, acquisition, conversion, loyalty, tools... you'll learn how to define the most effective digital actions in tourism.

Next intake
Please contact us
Certification
Target audience
Tourism professionals
Accessibility
All profiles
Admission
Prerequisites
Tourism fundamentals
Further studies

📅 Next sessions

Jan. 21 to Jan. 23, 2025
Remote
Places available
Guaranteed session
March 11 to March 13, 2025
Remote
Places available
Guaranteed session
May 20 to May 22, 2025
Remote
Places available
Guaranteed session

The benefits of Digital Strategy & Marketing Tourism

  • 100% training in tourism issues
  • A mix of theory and practice, with the use of tools
  • An expert trainer on digital strategy in tourism
  • Groups of up to 10 learners
  • Individualized support from our Experience team
  • Training that can be financed by OPCOs

Objectives of the Digital Strategy course Tourism

  • Defining the strategic fundamentals of digital in tourism
  • Understanding the levers of digital marketing for tourism establishments
  • Develop a strategy tailored to tourism needs based on your positioning
  • Plan digital marketing actions in line with strategy
The admission process
14 hours

The Digital Strategy & Tourism Program

Digital fundamentals applied to tourism
  • Definition and background
  • Positioning, offering and strategy
  • Audiences
Digital strategy and marketing applied to tourism
  • The digital tourism ecosystem
  • BtoC / BtoB challenges
Content creation in tourism
  • Content strategy
  • Do's and don't
Website optimization in the tourism industry
  • Customer journey and decision criteria
  • Update content, offers, events...
Online Booking Tools
  • Main features
  • Integration into the marketing ecosystem
Traffic acquisition and conversion for a tourism player
  • Acquisition tunnel in tourism
  • SEO for a tourism company
  • SEA for a tourism player
  • Social Ads for a tourism company
  • Social media and influence for a tourism player
  • E-reputation in tourism
  • Email marketing for a tourism company
  • Third-party marketing
Tracking, performance analysis and optimization
  • Traffic analysis applied to tourism
  • Optimization tools and resources
Loyalty management and databases
  • Databases
  • Adapting to the customer journey
Digitizing the tourism experience
  • Integrating technology into the customer journey
  • Technological innovations in tourism
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Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students will be able to apply for jobs implementing digital strategies in the tourism sector.

They can also continue training in other industry skills.

Financing Your Training

As Crews is Qualiopi-certified for training courses, there are a number of ways in which you can finance your Digital Strategy & Tourism training course.
Please see the page below dedicated to financing.

Read more
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Other information

Methods used
  • Training led by working professionals 
  • Varied and dynamic teaching methods
  • Individual supervision by the Experience team
Evaluation methods
  • End-of-course assessment via quiz or project report
Results

The first intake of trainees has not yet completed the course. Results will be updated at that time.

  • Satisfaction rate at end of training: NA
  • Individual progression rate: NA
  • Interruption rate during training: NA
Accessibility & International
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‍Informationupdated on 29/10/2024

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Crews Education
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Savoie Technolac, 3 rue Lac du Mont Cenis, BP 70408, 73370 Le Bourget du Lac
2024 Crews Education