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Master Digital & Business

Sales & Marketing Manager

Master Digital & Business
Bac+5
2 years
Inter / Intra
Initial / Part-time
French / English
Customized training ⚙️
On request
Group video training 💻
Price per participant
Payment can be made in instalments
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The Master Digital & Business program enables students to develop their skills in digital and commercial professions in an international context. The course offers 360° expertise in technologies, digital marketing, e-commerce, innovation and entrepreneurship.

Next intake
September 2025 / January 2026
Certification
Certificate issued
Recognized by the French State - Level 7*.
Accessibility
Bac+3
Admission
Based on portfolio and oral presentation
Prerequisites
Further studies

* Master Digital & Business prepares students for the "Sales and Marketing Manager" title, certified at level 7, NSF codes 312p, 312n, 312m, registered with the RNCP on 20/01/2021, awarded by Educsup.

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Benefits of Master Digital & Business

  • Live and distance learning
  • 60 digital and business professionals (average age 36)
  • State-approved qualification (RNCP level 7)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with the current Master promotion (2024-2026)

Master Digital & Business objectives

  • Develop sales and marketing strategy
  • Implement sales policy
  • Manage a team and a sales network
  • Measuring sales performance

Admissions for Master Digital & Business

Accessible from a Bac+3 level (BUT, digital school, business school, specialized school), the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship.

960 hours

The Master Digital & Business program

The Master program takes place over two years, alternating 1 week in class and 3 weeks on the job. The program is structured as follows:

  • 80% of the content consists of theoretical and practical courses focusing on digital, marketing and sales skills.
  • 20% of the hourly volume is spent on projects, alone or in teams.
155h: Marketing & Brand
  • Strategic Marketing
  • Digital Strategy
  • Social Media & Social Selling
  • Analytics & Conversion Rate Optimization (CRO)
  • Traffic/Growth Management
  • Automation & CRM
  • Influence Marketing
  • Brand Management
  • Data Mining
  • Emotional Marketing
  • Neuromarketing
125h: Sector marketing & e-commerce
  • Consumer trends and e-commerce
  • E-commerce, retail & merchandising
  • Tourism Marketing & TravelTech
  • Luxury Marketing & LuxuryTech
  • Sports Marketing & SporTech
  • Hotel Marketing & HotelTech
  • Restaurant Marketing & FoodTech
  • HR Marketing & HRTech
  • Real Estate Marketing & PropTech
  • Banking/Insurance & FinTech Marketing
  • Healthcare Marketing & HealthTech
115h: Design & Tech
  • Design Thinking
  • Creative and graphic culture
  • Motion Design
  • UX/UI Design
  • Design Systems
  • Sound Design
  • Data Visualization
  • Web fundamentals and CMS
  • NoCode & Automation
75h: Product & Innovation
  • Advanced project management
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
  • AI methodologies
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Blockchain, crypto & NFT
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/contactless technologies
170h: Business & Entrepreneurship
  • Sales Strategy & Business development
  • Business Models & Business Strategy
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • HR and Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital, intellectual property and corporate law
40h: Personal Development
  • Business English
  • Public speaking
  • Sector, technology and international watch
280h: Projects, seminars and coaching
  • 6 projects minimum: Onboarding, Call for tenders, 360° project, Company audit, Intrapreneurship project, Entrepreneurship project
  • Seminars: 4 seminars in In-person (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing and sales in any company. They can also become entrepreneurs.

Students can transfer to another course during the year or at the end of their training.

Financing Your Training

The initial fee for Master Digital & Business 2025-2027 is €16,800.
Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the training costs of €21,800 are paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Theoretical face-to-face distance learning courses given by working professionals 
  • Projects for partner companies
  • Seminars in In-person
  • Participation in conferences and events
  • 60 expert speakers
Evaluation methods

Certification is conditional on validation of all skill blocks. It is perfectly possible to validate one or more blocks if the title has not been validated in its entirety.

Link to RNCP data sheet

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first class of learners preparing for this training course was formed in October 2024. The results will be updated in December 2026.

  • Number of work-study students: 78%.
  • Satisfaction rate after 4 months of training: 96%.
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA
  • Added value: digital and business expertise
  • Number of partner companies: 150

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 06/12/2024

Further information

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