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Master Digital & Business

Sales & Marketing Manager

Master Digital & Business
Bac+5
2 years
Inter / Intra
Initial / Part-time
French / English
Customized training ⚙️
On request
Group video training 💻
Price per participant
Payment can be made in instalments
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The Master Digital & Business program enables students to develop their skills in digital professions in an international context. The program offers 360° expertise in technologies, digital marketing, innovation and entrepreneurship, as well as one or more specializations.

Next intake
September 2025 / January 2026
Certification
Recognized by the French State - Level 7*.
Target audience
Students
Accessibility
Bac+3
Admission
Based on portfolio and oral presentation
Prerequisites
Fundamentals of digital, marketing or communications
Further studies

*By decision of France Compétences on January 20, 2021, the Master Digital & Business professional certification is registered with the Registre National de la Certification Professionnelle (RNCP) at Level 7 (Bac+5) under the title "Sales & Marketing Manager", fiche RNCP35208 and delivered by Educsup.

📅 Next sessions

Benefits of Master Digital & Business

  • Live and distance learning, with a maximum of 25 students per class
  • 30 digital, marketing and tourism professionals (average age 35)
  • State-approved qualification (RNCP level 7)
  • Work-study: fully-funded training + monthly remuneration
  • Geographic mobility to study, work and travel
  • 96% satisfaction with the current Master promotion (2023-2025)

Master Digital & Business objectives

  • RNCP35208BC01 : Developing a sales and marketing strategy
  • RNCP35208BC02 : Implementing sales policy
  • RNCP35208BC03 : Managing a team and a sales network
  • RNCP35208BC04 : Measuring sales performance

Admissions for Master Digital & Business

Accessible from a Bac+3 level (BUT, digital school, business school, specialized school), the course is aimed at students wishing to develop their skills in digital, marketing, innovation and entrepreneurial professions.

950 hours

The Master Digital & Business program

The Master is a two-year program. The program is structured as follows:

  • 80% of content is focused on digital skills.
  • 20% of content is in project mode.
125h: Marketing & Brand
  • Strategic Marketing
  • Social Media & Social Selling
  • Analytics
  • Conversion Rate Optimization (CRO)
  • Traffic/Growth Management
  • CRM
  • Influence Marketing
  • Brand Management
  • Data Mining
  • Emotional Marketing
  • Automation
50h: Technologies
  • Front-end and CMS development
  • NoCode & Automation
60h: Design & Content
  • Design Thinking
  • UX/UI Design
  • Motion/3D
  • Design Systems
  • Sound Design
  • Data Visualization
45h: Product & Methodologies
  • Product Management
  • User/Market Research
  • Key Account Management
  • Market-fit
  • Methodologies
150h: Sector specializations
  • E-Business, Tourism, Hospitality, Luxury, Sustainable development, Catering, Sport, Retail, Media...
30h: Innovation
  • Artificial Intelligence & Machine Learning
  • Internet of Things (IoT)
  • Blockchain
  • Augmented Reality, Virtual Reality, Mixed Reality (AR/VR/MR)
  • Web3 & Metaverse
  • Identification/contactless technologies
170h: Business & Entrepreneurship
  • Sales Strategy & Business Development
  • Business Strategy
  • Business Models
  • Intrapreneurship
  • Collaborative Economy
  • Business Intelligence
  • Corporate Social Responsibility (CSR)
  • Employer Brand
  • Operations Management
  • Finance & Investment
  • Multicultural Management
  • International approach
  • Digital & Business Law
40h: Personal Development
  • Business & Financial English
  • Public speaking
  • Sector, technology and international watch
280h: Projects, seminars and coaching
  • 6 projects: Onboarding, Call for tenders, Real project, Company audit, Intrapreneurship project, Entrepreneurship project
  • Seminars: 4 seminars in In-person (in France and abroad)
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing and sales in any company. They can also become entrepreneurs.

Students can transfer to another course during the year or at the end of their training.

Financing Your Training

The initial tuition fee for the Master Digital & Business program for 2024-2025 is €9, 500 for the first year (M1) and €10,500 for the second year (M2).
Training costs for apprenticeship or professionalization contracts are covered by OPCOs and companies.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionals 
  • Project management for partner companies, coaching by working professionals
  • Seminars available in In-person
  • Participation in conferences and events
Evaluation methods

Certification is conditional on validation of all skill blocks. It is perfectly possible to validate one or more blocks if the title has not been validated in its entirety.

Link to RNCP data sheet

  • Continuous assessment during training and mid-term exams at the end of each year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first class of trainees preparing for this course will be recruited in October 2024. Results will be updated from that date onwards.

  • Number of alternates : NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 21/10/2024

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