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MBA Digital & Business

Sales & Marketing Manager

MBA Digital & Business
Bac+4/5
12 months
Inter / Intra
Part-time
French / English
Customized training ⚙️
On request
Group video training 💻
Up to 5 payments, free of charge
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The MBA Digital & Business enables you to develop strong skills in digital professions in a business context. The course will enable you to design and implement a digital strategy, analyze and build a brand, and acquire all the skills needed to innovate and undertake in new technologies.

Next intake
January 2025
Next session 📅
January 2025
Certification
Recognized by the French State - Level 7*.
Target audience
All audiences
Accessibility
Bachelor or Master degree
Admission
Based on portfolio and oral presentation
Prerequisites
Further studies

*By decision of France Compétences on January 20, 2021, the MBA Digital & Business professional certification is registered with the Registre National de la Certification Professionnelle (RNCP) at Level 7 (Bac+5) under the title "Sales & Marketing Manager", fiche RNCP35208 and delivered by Educsup.

MBA Digital & Business highlights

  • Live and distance learning, with 20 students per class
  • Part-time or study-work program to maintain a professional activity
  • In work-study schemes, training costs can be financed by companies and OPCOs.
  • Choose your company without geographical constraints
  • State-recognized title

Objectives of the MBA in Digital & Business

  • RNCP35208BC01 : Developing a sales and marketing strategy
  • RNCP35208BC02 : Implementing sales policy
  • RNCP35208BC03 : Managing a team and a sales network
  • RNCP35208BC04 : Measuring sales performance

Admissions for the MBA in Digital & Business

Accessible from a Bac+4 level or from a Bac+3 level with professional experience, the course is aimed at students wishing to develop their skills in digital, marketing, innovation and entrepreneurial professions.

500 hours

Program of the MBA in Digital & Business

100h: Marketing & Brand
  • Strategic Marketing
  • Social Media
  • Digital Analytics
  • Traffic/Growth Management
  • CRM and emailing
  • Brand Management‍
  • Data Mining
  • Emotional marketing and storytelling
  • Conversational & Vocal Marketing
  • Marketing Automation
  • A/B Testing, Conversion Rate Optimization
  • E-commerce
  • Further training
40h: Design & Content
  • UX/UI Design
  • Design Thinking
  • Content strategy
  • Motion Design
  • Data Visualization
  • Sound Design
  • Video Marketing
  • Further training
40h: Technologies
  • ‍NoCode & Automation
  • Data Analysis
  • Further training
30h: Product & Methodologies
  • Project management
  • Market-fit
  • Product Quality
120h: Business & Entrepreneurship
  • Business Strategy
  • Business Models
  • Business Intelligence
  • Marketplace and collaborative platforms
  • Intrapreneurship
  • Corporate Social Responsibility (CSR)
  • Employer Branding
  • Tuiton Fees & Funding
  • Multicultural Management
  • Digital & Business Law
3pm: Innovation
  • Technological innovations
3pm: Personal development
  • Technology, sector and international watch
  • Business English
140h: Projects, seminars and coaching
  • 2 projects: Onboarding, Entrepreneurship project
  • 2 seminars at In-person in France and abroad
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, sales and communications in any type of company. They can also become entrepreneurs.

  • Sales and Marketing Manager
  • Digital Marketing Manager
  • E-commerce Manager
  • Key Account Manager / Customer Success Manager
  • Customer Manager
  • Product Strategist / Owner
  • Digital project manager
  • Entrepreneur

At the end of the course, students can transfer to another course.

Financing Your Training

The initial cost of the MBA Digital & Business course for 2024-2025 is €11,500.
Training costs for apprenticeship or professionalization contracts are covered by OPCOs and companies.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionals 
  • Project management for partner companies, coaching by working professionals
  • Seminars in In-person
  • Participation in conferences and events
Evaluation methods

Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results
  • Rate of national certification: NR
  • Achievement rate with Crews: NA
    (to be announced 3 months after the next certification test in December 2025)
  • Exam submission rate: NA
    (to be announced 3 months after the next certification test in December 2025)
  • Continuation rate: NA
    (to be announced 3 months after the next certification test in December 2025)
  • Professional integration rate: NA
    (to be announced 3 months after the next certification test in December 2025)
  • Interruption rate during training: NA
    (to be announced 3 months after the start of the first day of training in January 2025)
  • Satisfaction rate at end of training: NA
    (to be announced 3 months after end of first year of training, i.e. March 2026)
  • Number of alternating students : NA
    (to be announced 3 months after the start of the first day of training, which takes place in January 2025)
  • Number of partner companies: 150
  • Added value: digital expertise and sector-based approach.

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

‍Information updatedon 04/07/2024

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