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MBA Digital & Hospitality

MBA Digital & Hospitality
Bac+5
1 year
Inter / Intra
Initial / Part-time
French / English
Customised training ⚙️
On request
Group video training 💻
Price per participant
Payment in instalments
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The only Hospitality MBA with a digital & marketing focus

The MBA Digital & Hospitality enables you to develop a strong dual competence in digital marketing in the hotel industry. The course will enable you to design and implement a digital strategy in the hotel industry, analyze and build a brand, and acquire all the skills needed to innovate and undertake in this sector.

Location 📍
Back to school
September 2026
✅ Parallel admissions available
Certification 🎓
Certificate issued
State-approved - Level 7
Accessibility
Bachelor or Master degree
Admission 📝
Based on portfolio and oral presentation
Prerequisites
Basics of Digital or Hospitality
Further studies

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MBA Digital & Hospitality benefits

  • Course focused on HotelTech and hotel marketing
  • Live and distance learning, with a maximum of 25 students per class
  • Part-time or study-work program to maintain a professional activity
  • In work-study schemes, training costs are financed by companies and OPCOs
  • Choose your company without geographical constraints

Objectives of the MBA Digital & Hospitality

  • Master the challenges of marketing and digital applied to the hotel industry
  • Understanding changes in the hotel industry
  • Designing and managing entrepreneurial projects in a hotel environment
  • Developing managerial skills in an international context

Admissions for the MBA in Digital & Hospitality

Accessible from a Bac+4 level or from a Bac+3 level with professional experience, the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship, while specializing in the hotel industry.

490 hours

The MBA Digital & Hospitality

70h: Hospitality, hotel marketing and HotelTech
  • Hotel sector tools
  • Hotel marketing
  • Event Strategy
  • Distribution Strategy
  • Loyalty Strategies
  • E-reputation, Customer Satisfaction & NPS
  • F&B Marketing
  • BtoB Marketing
  • On-board Technologies
  • Web3 & Metaverse
  • Digital Guest Experience
  • Home Automation
70h: Marketing & Brand
  • Social Media applied to the hotel industry
  • Brand Management applied to the hotel industry
  • Data Mining
  • Emotional marketing and storytelling
  • Conversational & Vocal Marketing
  • Marketing Automation
  • Further training
50h: Design & Tech
  • Content strategy
  • Motion Design
  • Data Visualization
  • Sound Design
  • Video Marketing
  • Further training
  • ‍NoCode & Automation
  • Data Analysis
  • Further training
35h: Product & Innovation
  • Market-fit
  • Product Quality
  • Artificial intelligence
  • Technological innovations in the hotel industry
120h: Business & Entrepreneurship
  • Business Strategy
  • Business Models
  • Business Intelligence
  • Marketplace and collaborative platforms
  • Intrapreneurship
  • Corporate Social Responsibility (CSR)
  • Employer Branding
  • Tuiton Fees & Funding
  • Multicultural Management
  • Digital & Business Law
3pm: Personal development
  • Technology, sector and international watch
  • English
130h: Projects, seminars and coaching
  • 1 project: Entrepreneurship project
  • 1 international seminar and In-person events in France
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Career opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, sales and communications in hospitality companies. They can also set up their own business in the hotel industry.

At the end of the course, students can transfer to another course.

Financing Your Training

The initial fee for the MBA Digital & Hospitality 2026-2027 is €9,600.
Scholarships may be awarded to support French or international students who have demonstrated academic excellence during the Grand Oral, who face financial constraints, or who contribute to the diversity of our graduating classes.

Under a work-study program (apprenticeship or professional training contract), the €11,900 training fee is paid by the company and/or its OPCO.

To find out about all the fees and financing options, visit our dedicated page.

Other informations

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionals 
  • Project management for partner companies, coaching by working professionals
  • Seminars in In-person
  • Participation in conferences and events
Evaluation methods

Certification is conditional on validation of all skill blocks. It is perfectly possible to validate one or more blocks if the title has not been validated in its entirety.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first class of trainees preparing for this course will be recruited in September 2026. Results will be updated from that date onwards.

  • Number of alternates : NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 16/09/2025

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