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MBA Digital & Hospitality

Sales & Marketing Manager

MBA Digital & Hospitality
Bac+4/5
12 months
Inter / Intra
Part-time
French / English
Customized training βš™οΈ
On request
Group video training πŸ’»
Price per participant
Payment can be made in instalments
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The MBA Digital & Hospitality enables you to develop a strong dual competence in digital marketing in the hotel industry. The course will enable you to design and implement a digital strategy in the hotel industry, analyze and build a brand, and acquire all the skills needed to innovate and undertake in this sector.

Next intake
January 2025 / September 2025
Certification
Recognized by the French State - Level 7*.
Target audience
All audiences
Accessibility
Bachelor or Master degree
Admission
Based on portfolio and oral presentation
Prerequisites
Basics of Digital or Hospitality
Further studies

*By decision of France CompΓ©tences on January 20, 2021, the MBA Digital & Hospitality professional certification is registered with the Registre National de la Certification Professionnelle (RNCP) at Level 7 (Bac+5) under the title "Sales & Marketing Manager", fiche RNCP35208 and delivered by Educsup.

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Benefits of the MBA in Digital & Hospitality

  • Course focused on HotelTech and hotel marketing
  • Live and distance learning, with a maximum of 25 students per class
  • Part-time or study-work program to maintain a professional activity
  • In work-study schemes, training costs are financed by companies and OPCOs
  • Choose your company without geographical constraints
  • State-approved qualification (RNCP level 7)

Objectives of the MBA Digital & Hospitality

  • RNCP35208BC01 : Develop sales and marketing strategy in the hotel industry
  • RNCP35208BC02 : Implementing sales policy in the hotel industry
  • RNCP35208BC03 : Managing a team and a sales network in the hotel industry
  • RNCP35208BC04 : Measuring sales performance in the hotel industry

Admissions for the MBA in Digital & Hospitality

‍

Accessible from a Bac+4 level or from a Bac+3 level with professional experience, the course is aimed at students wishing to develop their skills in digital, marketing, sales, innovation and entrepreneurship, while specializing in the hotel industry.

500 hours

The MBA Digital & Hospitality

70h : Hospitality, HotelTech and hotel marketing
  • Hotel sector tools
  • Hotel marketing
  • Distribution Strategy
  • Loyalty Strategies
  • E-reputation, Customer Satisfaction & NPS
  • F&B Marketing
  • BtoB Marketing
  • Digital Guest Experience
  • Home Automation
70h: Marketing & Brand
  • Social Media
  • Brand Management
  • Data Mining
  • Emotional marketing and storytelling
  • Conversational & Vocal Marketing
  • Marketing Automation
  • Further training
30h: Design & Content
  • Content strategy
  • Motion Design
  • Data Visualization
  • Sound Design
  • Video Marketing
  • Further training
8pm: Technologies
  • NoCode & Automation
  • Data Analysis
  • Further training
8pm: Product & Methodologies
  • Market-fit
  • Product Quality
3pm: Innovation
  • Technological innovations in the hotel industry
120h: Business & Entrepreneurship
  • Business Strategy
  • Business Models
  • Business Intelligence
  • Marketplace and collaborative platforms
  • Intrapreneurship
  • Corporate Social Responsibility (CSR)
  • Employer Branding
  • Tuiton Fees & Funding
  • Multicultural Management
  • Digital & Business Law
3pm: Personal development
  • Technology, sector and international watch
  • Business English
140h: Projects, seminars and coaching
  • 2 projects: Onboarding, Entrepreneurship project
  • 2 seminars at In-person in France and abroad
  • Group and individual coaching
  • Year-round participation in conferences, webinars and meetups

Job opportunities and further studies

Job opportunities and career paths

On completion of the course, students can move into positions of responsibility in digital, marketing, sales and communications in hospitality companies. They can also set up their own business in the hotel industry.

At the end of the course, students can transfer to another course.

Financing Your Training

The initial fee for the MBA Digital & Hospitality course in 2024-2025 is €11,500.
Under apprenticeship or professionalization contracts, training costs are covered by OPCOs and companies.

To find out about all the fees and financing options, visit our dedicated page.

Other information

Methods used
  • Online face-to-face Courses
  • Participation in courses and tutorials given by working professionalsΒ 
  • Project management for partner companies, coaching by working professionals
  • Seminars in In-person
  • Participation in conferences and events
Evaluation methods

Certification is conditional on validation of all skill blocks. It is possible to validate one or more blocks if the title has not been validated in its entirety.
Link to the RNCP sheet.

  • Continuous assessment during training and mid-term exams at the end of the year
  • Project reports and oral presentations during the course
  • End-of-year defence
Results

The first intake of trainees for this course will be constituted in January 2025. Results will be updated from that date onwards.

  • Number of alternates : NA
  • Satisfaction rate after 4 months of training: NA
  • Satisfaction rate at end of training: NA
  • Graduation rate: see the RNCP sheet for the title
  • Title win rate with Crews: NA
  • Exam submission rate: NA
  • Continuation of studies: NA
  • Professional integration rate: NA
  • Interruption rate during training: NA

CFA data is updated annually and available on the distribution site.

Accessibility & International

Crews is committed to providing access to training for all.

Information updated on 21/10/2024

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