Crews is the first digital school specializing in the hotel industry. This is a sector that has historically been slow to invest in new technologies. Today, digital is one of the main vectors of its growth, and offers a glimpse of new solutions for the sector. Whether you're a student or a professional, we've got a Digital & Hospitality course for you.
Online hotel marketing training
Would you like to develop an important technical background for use in the hospitality industry? Or launch an entrepreneurial project in this sector using new technologies? Our digital hospitality training courses will give you all the keys you need to achieve your goals.
Industry tools, E-reputation, F&B Marketing, Scraping, Loyalty strategies, Online payment, OTA Management, Revenue Management... These are just a few of the topics you'll discover during our training courses. These are organized into 9 teaching units, always applied to the hotel industry: Hospitality and HotelTech, Technologies, Design & Contents, Marketing & Brand, Product & Methodologies, Innovation, Business & Entrepreneurship, Personal Development, Projects.
The challenges of hotel marketing
Hotel marketing is facing new challenges as a result of the sector's digital transformation. Online booking, intelligent room management, specialized CRM, contactless check-in, communication on social networks: these tools are redefining the standards of the customer experience. Marketing is no longer confined to promoting an establishment; it now encompasses building loyalty, personalizing customer relations and optimizing revenue. In this context, mastering digital marketing applied to the hotel industry has become essential to staying competitive and advancing one's career.
Our partner companies in the hospitality industry
Possible career opportunities in the hotel industry
Major groups, independent hotels, online travel agencies, hotel technology solutions companies, digital agencies, hotel start-ups... There are many opportunities in the hospitality industry to put the digital skills you've developed into practice. Our mission is to help you discover all the possibilities, and to guide you to the company best suited to your needs.
Training in hotel marketing enables you to attract more customers with strategies tailored to your establishment, increase your occupancy rate throughout the year, and improve your brand image. You'll learn how to leverage web channels, optimize your advertising campaigns and build customer loyalty. These skills boost your revenues while reducing your acquisition costs.
