A Bachelor's degree in Tourism or a Bachelor's degree in Tourism enable students to acquire skills in tourism project management (transport, accommodation, entertainment, etc.). They also focus on organization and communication. However, once you've earned your degree, the question of your future career arises.
If you're thinking of continuing your studies in tourism, there's one path that could be of great interest to you: marketing and digital professions in tourism.
Despite its recognition on the market, the Bachelor's degree programs in Tourism and the Bachelor's degree in Tourism give limited coverage to the crucial aspects of marketing, communication and digital in tourism promotion, and even less to technological advances in this field. Yet these elements have become essential in the tourism industry, and represent fundamental skills for all tourism professionals.
After completing a bachelor's degree in tourism, graduates can work in a variety of sectors such as :
However, opportunities are often more numerous and better paid with a Bac+5 level degree, which opens the way to positions such as :
The tourism sector is constantly evolving, particularly with the arrival of new technologies and changes in traveler behavior. The skills acquired during a Bachelor's degree in tourism, while important, may not be sufficient to move into positions of responsibility, or to meet the expectations of employers who are looking for professionals with a command of digital technology and modern management tools.
Further study enables you to specialize in high-demand areas such as digital marketing, SEO, tourism branding and online reputation management. What's more, a degree at Bac+5 level, such as an Master or an MBA, offers managerial and strategic skills and a 360° view of the industry, making it easier to move into management positions or set up your own business.
The ideal profiles for further study in tourism and digital are :
So here are three options for continuing your tourism training while developing expertise in marketing and digital tourism professions.
Crews is the only school to offer a Master Digital & Tourism, leading to a state-approved level 7 qualification (Bac+5). The course will provide you with all the digital and marketing skills you need to make a difference in the tourism market. The dual skills you develop will be a real asset to any tourism organization. You can even imagine using these skills in other sectors such as thehotel, luxury goods orevents industries.
In the hotel industry, for example, skills in revenue management and digital branding have become key to enhancing the customer experience and attracting international clientele. In the luxury sector, knowing how to handle digital influence and content strategies can enable you to promote high-end destinations or events. Finally, in the events sector, the ability to organize and promote events via digital platforms can represent a major competitive advantage.
This master's degree will enable you to acquire the managerial and strategic skills required for a position of responsibility in tourism.
If you have a Bac+3 and at least two years' effective professional experience in the field, you could consider an MBA.
Crews is the only school to offer a MBA Digital & Tourism leading to a state-recognized RNCP level 7 (Bac+5) diploma in one year.
If you aspire to digital management positions in the tourism industry, an MBA specializing in digital and tourism is an excellent option. This type of program focuses on technology, marketing strategy, results analysis and other skills that are essential for success in high-level positions, thanks in part to entrepreneurial projects.
You can also opt for vocational training with a specific focus:
These short courses enable you to rapidly acquire knowledge and skills for specific missions and according to your needs.
Crews can even customize your training to meet your professional needs and objectives.
In short, after graduating with a bachelor's degree in tourism, you have many options for continuing your education and specializing in this exciting field.
In addition, e-tourism offers a wide range of promising career opportunities. So choose the path that best matches your interests, career goals and professional aspirations.
.png)
