The e-tourism professions: promising prospects

Business
Wednesday, March 6, 2024

What is e-tourism?

E-tourism, or online tourism, has emerged as a dynamic sector that is redefining the way we plan, book and experience our travels. With the rapid evolution of digital technologies, opportunities in e-tourism are more promising than ever. Explore with us the exciting career opportunities offered by this booming sector.

Jobs and career opportunities in e-tourism

Créateur de contenus Travel / Content Manager

These content creators are communication artists, using social media, blogs and video platforms to inspire and inform. They build engaged communities, connecting curious minds with unexplored horizons.

Through creative collaborations, encounters with diverse cultures and daring adventures, the Travel content creator forges a unique link between dream and reality.

Tourism digital marketing manager

The digital marketing manager is a professional responsible for planning, implementing and supervising the online marketing strategies of a tourism player. Their role includes managing online advertising campaigns, optimizing search engine optimization, coordinating social networks, and analyzing digital performance.

In short, he maximizes the company's visibility and performance on digital platforms.

e-tourism project manager

The e-tourism project manager is a professional specializing in the management of online tourism projects. Their role is to design, coordinate and implement digital initiatives to promote tourist destinations. This often includes developing tourism websites, managing online booking platforms, implementing digital marketing campaigns specific to the tourism sector, and using innovative technologies to enhance travelers' online experience.

It works to maximize the online presence and appeal of tourism destinations.

Tourism Product Manager

The Tourism Product Manager is a professional responsible for the design, development and management of tourism products. Their role encompasses the creation and enhancement of attractive tourism packages based on market needs. This includes the selection of activities, accommodations, transportation and experiences to create complete and attractive offers. The Tourism Product Manager often works with various partners such as hotels, travel agencies and activity providers to ensure the quality and diversity of the products on offer.

It therefore strives to offer memorable tourist experiences that are competitive in the marketplace.

Tourism Customer Experience Manager

The Tourism Customer Experience Manager is a professional specializing in managing and improving the overall customer experience for a tourism player. Their role is to understand customers' needs, expectations and preferences in order to optimize their journey and boost satisfaction. This often involves collecting feedback, analyzing customer data, implementing problem-solving solutions and continuously improving processes to ensure an exceptional customer experience.

The customer experience manager works to create positive, memorable interactions between customers and the company.

Tourism Innovation Manager

The Tourism Innovation Manager is a professional responsible for stimulating and overseeing the development of innovative initiatives in the tourism sector. Their role is to identify emerging opportunities, explore new technologies, and design creative solutions to enhance the tourism experience. This may involve implementing emerging technologies such as virtual reality, artificial intelligence, or disruptive booking platforms.

In short, the Tourism Innovation Manager works to keep the tourism sector at the cutting edge by integrating new ideas and innovative approaches to meet the changing expectations of travelers.

Tourism marketing consultant

A tourism marketing consultant is a professional who specializes in providing marketing advice and services to companies operating in the tourism sector. Their role is to analyze market trends, assess the competition, and develop effective marketing strategies to attract and retain customers. This can include planning advertising campaigns, managing online presence, creating engaging content, and coordinating tourism-specific promotional initiatives. He brings his expertise to help tourism businesses achieve their marketing objectives and stand out in a competitive marketplace.

This profession can be practiced in a communications agency, a consulting firm or on a freelance basis.

Digital tourism entrepreneur

It's also possible to enter the digital tourism business by creating and running a company focused on using digital technologies to enhance the tourism industry. This involves designing and implementing innovative solutions such as mobile applications, online booking platforms, virtual experiences and other digital tools designed to enrich the tourism experience.

A digital tourism entrepreneur can also work with emerging technologies such as virtual reality, augmented reality, blockchain and artificial intelligence.

How to train for e-tourism jobs

To learn about e-tourism, you can take courses in tourism marketing ranging from Bac+3 to Bac+5 :

Crews has also developed online tourism training courses on specific topics to help you acquire the skills you need:

‍Conclusion: great careers in e-tourism

E-tourism opens the door to a variety of exciting opportunities, where professionals can help shape the future of travel. Whether in technology, marketing, digital or innovation, career opportunities in e-tourism are as vast and diverse as the world it invites us to explore. And it's easy to see how these professions will continue to evolve and grow in the future. Embark on a stimulating professional adventure at the heart of e-tourism!

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